Business Solution

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| 3 min read
With the convergence of online and offline shopping, mobile commerce is fast replacing desktop-based ecommerce; in fact it is quickly taking over a massive portion of traditional retail shopping. Mobile commerce has empowered customers to a greater extent while giving retailers the opportunity to connect to more potential clients. No wonder, Mobile commerce or m-commerce is truly the future of retail industry and is having a telling effect on the way it will operate during coming years.
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| 5 min read
Smart phones are all over the place and shoppers are going mobile, and this is what keeps developers on their toes to constantly update m-commerce technology. Needless to say, online marketers are keeping their eyes open for the latest advancements in m-commerce.
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| 5 min read
The rapid growth of tech-savvy consumers has made omni-channeling an inevitable part of retail success. Omni-channel strategies allows brands to interact completely with a consumer through several channels, improving the customer experience and ultimately ensuring brand awareness and reinforcing customer loyalty.
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| 5 min read
Over the years, the use of mobile devices have grown manifold, and people no longer use mobiles only to make and receive calls. In fact, mobile shopping has become a common phenomena for the modern shopper. The mobile has become man’s constant and reliable companion and assists us in many tasks, and consequently, the number of applications and functions on a smartphone have also increased.
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| 4 min read
Every marketer and entrepreneur would be familiar with the fact that if you need to attract consumers to your products or services, your website has to be mobile-friendly. For, example you probably are now reading this article on your smart phone, gotcha!! Consumers love to browse products even in their spare time - I know I do! And every time consumers want to search products, they prefer to do it from their mobile phones, which offers more convenience.
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| 4 min read
Painting a picture or composing music is something we associate with creativity instead of website development. Even the job titles such as 'UX analyst', 'software developer' and 'Drupal developer' does not give readers an inkling of an idea that it is creative work. However, building websites and applications is a lot like a work of art; the final product should be a harmonious collection of information that not only appeals to but also captivates the viewers. It should appeal to the viewer’s aesthetic sense so that they will enjoy browsing through the website. It is also an art of getting into the mind of the user to place content in such a way that even a first time user can easily find what they want rather than being cumbersome to use the application.
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| 5 min read
It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers.
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| 4 min read
The digital publishing industry is growing leaps and bounds as a result of the extensive use of various smart devices. In fact, publishing e-magazines offers several benefits such as less investment, low production costs, minimum inventory storage costs, and most significant of all, the possibility to build a stronger global customer base.
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| 4 min read
In this digital age, how does a media organization effectively manage the massive volume of images, graphics, videos and photographs that it gets access to every single day? This inevitably throws up a whole lot of questions.Does the company have a copyright for a particular image? Does the company give image credits? How can the organization know who is tracking the image and how many times it has been already used? Quite often, companies use the time-consuming and laborious method of making calls to determine the answer to these questions. Needless to say, it's an absolute waste of effort and resources.
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| 5 min read
Digital Asset Management (DAM) refers to the processes and tasks an organization follows to effectively manage, recover, share and distribute their digital assets or files. Today, Digital Asset Management has proven to be a crucial resource for marketers. By utilizing a vast array of digital assets, marketers can easily communicate brand messages across a rapidly-changing digital landscape.
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| 5 min read
If your agenda is to build a new web project, real quick and real fast, Drupal, the open source platform for web content management, is the one that you should embrace. Drupal has powered millions of websites across the virtual universe inclcuding those of large organizations including the White House, Economist, Al Jazeera and World Economic Forum. With a large number of Drupal themes and modules freely available, you are guaranteed to rush through your web project in a flash.
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| 5 min read
Did you know that Drupal has been the content management system (CMS) for a lot of popular organizations and companies across the world such as the White House, Al Jazeera, The Economist and World Economic Forum? Drupal provides a flexible platform for creating innovative and vibrant community web portals, personal websites, eCommerce sites, social networking sites, newsletters and a lot more with absolute ease. Moreover, it comprises extremely powerful modules that can be used for building large, complex sites, and it's the best platform that exists today for SEO.
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| 5 min read
The surge in the use of mobile devices and the ease of accessing the Internet through various devices such as tablets, smartphones and smart watches (rather than the traditional desktop and laptops) have changed the way websites are being built and accessed.
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Agile is to project management what OOPs (Object Oriented Programming) concept is to programming languages (like PHP, Java, C). It divides the complexity of large projects into bite-sized chunks. Compared to a traditional sequential process like Waterfall, Agile promotes a disciplined project management process that encourages frequent inspection and adaptation. It encourages teamwork, self-organization and accountability.
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The foremost and possibly the most critical decision to be taken at the beginning of any web development project is making the perfect and right choice of a suitable web development framework. We are sure all the team members of the development team would be nodding their heads in agreement and there is a strong and solid reason for this. During its early years, Drupal was questioned for its ability to qualify as a full-fledged development framework. However, within a short span of time, Drupal did prove its capability as a web development framework and established itself as a leader. Today, Drupal is being used by web developers across the world.
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| 3 min read
iContact provides email marketing for small to middle sized businesses and also the non-profits. iContact supports easy creation of email newsletters, surveys, auto responders, a wide range of features for professional marketers so that they can collect and analyze data, send emails using a single service.