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Inform, Engage & Build Loyal Audience With Power of Digital

One of the earliest areas of activity disrupted by digital technologies, the world of media is fast evolving with new entrants and old players transforming themselves creating a rich experience for readers. New business models, new ways of delivering content, personalising content, novel reading and content consumption experiences; these are just some ways in which digital has changed the world of media. We have been engaging with media and entertainment organisations helping them navigate through this brave new world and increasing their audience and enhancing the experience for their audience in a sustainable manner.

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What We Offer

Advertising and Sales
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Advertising and Sales

Media industry is in the midst of a massive disruption that recent technological development has brought in. With increase in competition and consumer preferences, media agencies are gearing towards formulating innovative methods to improve direct revenue. Paywalls and Subscriptions are few of them. Marrying custom ad containers with state-of-the-art reporting systems can help media houses to convey the value of platform to advertisers. Media experts at Zyxware can help media agencies in deploying various monetization strategies targeting both customers and advertisers.

Content Delivery
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Content Delivery

One of the greatest challenges faced by the media industry now is the multiplicity of channels used by consumers for content consumption. Media agencies has to orchestrate the content delivery in this direction. Zyxware can help media agencies in streamlining the content delivery by activating scheduling systems, publishing workflows, content staging etc. We help our media clients in transforming their platform to content delivery hubs that distribute content to various channels like mobile apps, 3rd party syndication networks, affiliate networks etc.

Operations
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Operations

In fast paced media environment, it’s the processes and supporting systems that helps agencies to ensure optimum efficiency for operational activities. Digital enablement in work allocation, desk management, editorial process has made the life of media professionals better. To take it to the next level, media agencies has to rely on technology platform that uses emerging technologies. Zyxware can help you in this regard.

Subscription Revenue and Customer Retention
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Subscription Revenue and Customer Retention

Its equally challenging for media houses to retain customers as onboarding them. In a world where the line of customer loyalty is diminishing, the only way to retain customers is to deliver great experience and valuable content. Experience is not limited to the interfaces, it extends to the ease of making payment and extending the memberships. Under the hood, ,media agencies may have to strengthen the automated communication, loyalty management and membership management to maximise the NPS score and minimize the churn rate.

DIgital Assets Management
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DIgital Assets Management

Digital assets are the strength of any media organization. Paving a Digital Asset Management Strategy, focusing the on-demand future will be a crucial activity for any media organization. Our media experts are here to help you.

Case Studies

Benzinga
Interested in Finance markets and its functioning? Look no further than benzinga.com. Benzinga is a vibrant and trusted financial media outlet which provides the latest information from Wall Street's top traders. Its high quality and unique content encapsulates all the necessary important sensitive information which is required for any investor to survive in the most uncertain and volatile markets. Benzinga does this by providing information on a real- time basis which is a feat that is yet to be matched in effect. THE ENGAGEMENT We have had the pleasure of working with this client almost since the inception stages. The site initially came to us as a partially built one still in the development stages. The site had not yet gone live. Once we engaged, we were actively involved in all the aspects of it and quickly turned out to play multiple roles like that of Technical Consultants, hosting providers, Drupal development experts etc. Our CTO himself was involved in this project initially and ensured all the decisions that are being taken are to the best interests of the client. It was at this time a lot of strategic data sharing partnerships came up for Benzinga and we were closely associated with the process of building these partnerships. The client, in full confidence of our abilities, completely let us handle all aspects of technical discussions and involved us in their major decision making processes. As mentioned before, Benzinga came to us partially built by another service provider. It came to us with a lot of bug fixes and issues like site crashing, wrong data being published etc. Since the company was in its initial stages, it was also able to cater to their immediate requests without having to worry about processes and procedures. Lot of real time immediate bug fixing were done and live site maintenance was done with no hassle. Zyxware ensured there was very little downtime when a critical issue occurred and worked immediately to bring the site back up. This dedication and ownership of the project as our own, were the two main qualities that helped us build a long relationship with them. As a start, Zyxware set up a development server and initialized GIT. Once all the bug fixes were done, a new design was given for the site and benzinga.com was made to go live. The main work for us came in terms of developing another version of the site called pro.benzinga.com which was only for subscribers who wanted to get exclusive information not available to non subscribers. The main features of this site were: Payment subscription option available for members to get monthly/ annual subscription Access to exclusive information not available in the benzinga.com website Dedicated sources for pulling in information- not available for free Calender time-line option for viewing past data: Monthly, Weekly, Daily views available Feeds- MangoDB was used to full in feeds from benzinga.com to pro.benzinga.com Over 20 custom modules like BZ Calender, BZ Author page, BZ Ad management system Over 10,000 lines of custom codes Site developed in Drupal 6 Over 50 live feeds in the website Information being pushed to almost 200 client sites Daily uploading of 200-300 articles into the website Affiliate marketing option within the website Over 1000+ subscribers Powerful search functionality within the site Apart from getting content from news synidcates like Reuters, Benzinga also has its own pool of editors and contributors who can submit articles and write-ups to the site. Firstly, the content being pulled in from other news syndicates are monitored and filtered by the editors and decision is taken on whether to publish it or not. There are 2 kinds of Contributors: a. External contributors b. Selected contributors External contributors submit their articles and it is checked for authenticity and correctness by the editors through a small work-flow and is either published/ rejected. In the case of selected contributors, their articles mostly get published straightaway. Multiple permissions like Senior admin, staff admin, senior editor etc are set and different privileges are set. Initially when the site was released the traffic was around 18,000- 20,000 unique visitors per day. Once it gained in popularity in terms of valuable information presented in a timely fashion and the user friendly manner in which it was shown , the traffic steadily improved. In a few month's time it crossed over one hundred thousand visitors on a daily basis which is when we started facing challenges. Servers strained under the load and became slow. We introduced Varnish, memcache, CDN to increase efficiency. Servers were split into 2 and now there are a total of 4 servers. Solr search feature was introduced and it turned out to be an effective search mechanism within the site. Ad management was another factor handed over to us. Complete ad management including ad rotation, custom ad campaigns done using Google ads and other partner advertisements were done by Zyxware in a timely and effective manner. Zyxware had a good time right from the beginning working with Benzinga and finally becoming their reliable technical partner to help them achieve the best on the web. There are plans to migrate to D8 and we are excited to work with them on the shift!
Audeze
Audeze is a company dedicated to manufacturing high end audio head phones and accessories that provide exceptional quality in rendering sound output. Its high quality build and state-of-the-art technological innovations put together by their talented team of engineers help to realize a product that is unique and render the most accurate sound reproduction available today, as mentioned in their website www.audeze.com. An important channel for their sales is their website. THE ENGAGEMENT Audeze approached Zyxware around the time they had ported from Drupal 6 to Drupal 7. The migration was done by the time it reached us, but along with it were some bug fixes that needed to be taken care of. The main activity done on the site was making changes to their existing e-commerce system and help them better their sales processes. We also helped them set up a third party SugarCRM integration system to manage all their client relationship aspects. During the on-line sale process, details from the clients are collected and then loaded onto the CRM system. Their profiles are recorded to ensure their client database is always updated and ready to use. This information is then used for after sales activities like customer support, follow-up, up selling etc. This helped them maintain good relations with their customers and enabled them to build more customer base. Affiliate marketing is another feature implemented on this site. Promotional activities like Discount coupons/ coupon codes were suggested by Zyxware to help increase their sales turnover and it was successfully implemented in the website. Claiming warranty on-line is yet another highlight in the site. The users now have the option to register their products on-line which will enable them to claim warranty and send reminders on when it is to be extended, warranty lapse etc. We also have a live SLA for support & maintenance running with this client which takes care of any bug fixes, security updates, Drupal updates, module updates etc that needs to be done.
INSEAD Annual Report Launched
On 04/04/2019, INSEAD launched its Annual Report 2018 in a brand new form - A microsite built on Drupal. Your browser does not support the video tag. It is exciting to see one of the world’s premier management schools roll out its annual report on a Drupal solution. As a Signature Supporting Partner of Drupal, we’re extremely proud to have built the website. The idea of having an interactive website for publishing Annual Report was indeed a novel one which not many in the higher education sector was looking at. The INSEAD digital team, Zyxware and Perfect Day worked together to reimagine how the annual report can be presented in a digital form that enhanced the experience of the audience as it surfed through the achievements of the institution. The prime focus was given in bringing the essence of the institution to reflect in the report. From the moment we had the technical workshop at Fontainebleau, France, we knew it was an ambitious project as the whole website was to be built from scratch in 2 months; from creating a new identity, to interviewing stakeholders, to building, testing and launching the new site. The site has been designed around the 10 key focus areas in the past year. The content has been laid out in a hierarchical fashion for easy navigation which ensures all information about any particular topic is available to the reader at a couple of clicks. The content authoring workflow was another critical aspect of the system. Content is authored, maintained, and updated by a multitude of content authors across various departments and initiatives. The new Annual Report website has essentially captured the idea of INSEAD and has come out as a beautiful flagbearer of the achievements of the institution in the past year. We hope to see more such innovations from INSEAD setting the path for others to follow. INSEAD Annual Report 2018