As a marketer, one of the most challenging tasks you'll have is efficiently reaching your target customers. Get the pertinent information to the appropriate individuals.
Data collection and data analytics are critical. However, lead generation and conversions from your data analysis are far more important than the data analytics itself.
We have saved you the chore of researching tech tools for the digital transformation of SMEs by shortlisting the choicest ones in the market. Install and streamline everyday tasks by embracing each of them.
Case Study - How The News Minute Launched a Membership Site to Foster Community & Build a Sustainable Media Business
The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?
Introduction The client, a European based Food & Beverages giant, wanted to build a direct to consumer business for the first time. They wanted to speak directly and interact directly with their consumers. The project was conceptualised as an omnichannel experience in which the consumers could buy their amazing bespoke and handcrafted products and have them delivered to their homes. The consumer was being given the option to experiment with the flavours and personalise the confectionery as per their taste.
AI-based conversational interfaces are disrupting the customer service industry by providing options for end-users to get information in real-time without human assistance. The adoption rate of AI chatbots is swiftly increasing and the accuracy levels of handling natural language conversations are improving drastically. Here are the numbers that say “AI chatbots are not an add-on any more but an essential tool for any businesses.”
It takes more than routine blog posts for your content marketing to have your desired impact on the bottom line of your organization. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimize your content calendar. Here, take a look at five of our most trusted strategies.
Organizations use to deliver annual reports to their different stakeholders to describe their operations and financial conditions for the past year. This is a routine activity for all Medium to Large scale organizations. Even in this digital era, organizations use to create these reports in PDF format, targeting users who use to print these reports to read them. Being in PDF format, users find it difficult to read online. Here comes the need of presenting it in an interactive format, where users can read it effortlessly and navigate to different sections as per their needs.
Authors: Thomas P. Thomas, Nisha Oommen Increasingly, we hear the term 'Digital Transformation' in the context of the IT Industry and how it is changing the world around us in ways we could not have anticipated just a few years ago. It is real and it has an impact. We see it in governance (Smart City) in commerce (Uber, Airbnb, personalisation, omnichannel marketing), in finance (cryptocurrency, blockchain-enabled trade finance), in manufacturing (IoT and industrial robots).
We are 11-year-old digital solutions consulting and implementation service provider with a global clientele. Our brand has been present in North America for over a decade. With Drupal as the centerpiece of our digital solutions, we have been a technology partner for many businesses in North America. We are a recognized company in the global Drupal community with us being one of the top contributors to Drupal in the world. We also have one of the largest Drupal teams in India.
The realm of app development has grown tremendously in recent years, and the creation of an app is now well within the reach of any business, regardless of their size or budget. There are several mistakes that can potentially be made in the process that can lead to problems, costing a business time and money, among other things. Here are the top 8 mistakes that are most commonly made, so that you can become aware of them and learn how to avoid making these same mistakes.
Thanks to Artificial Intelligence, the systems in place today are well aware of the context in which a user is accessing a page and are able to recommend or show contents based on the user context. AI is revolutionizing the experience of the online shoppers and retailers. While shoppers benefit from seamless experience, personalized recommendations and efficient support, retailers are able to capture volumes of data which can be used to drive more sales.
The last decade has seen the quickening in the maturation of E-Governance across the world. This has been supported by the rapid increase in internet accessibility, the emergence of a number of applications for Government to Citizen, Government to Government and Government to Business services. This brief note works out the key values...
Introduction A meal planning website in North America founded by one of our clients, is quite popular among its patrons in the US and Canada. The website built on Drupal 7 archives its recipes and help its subscribers to plan their family meals. This budget-friendly meal planning site can be easily personalized.
Can customer service be linked to all key interactions that a customer has with an organization? At what stage of the journey does the interaction happen? Is it just a one-step process? Or as research has proved does the customer have more than one key interaction before the final sales process is completed? Typically, the more valuable the service or product the more the interactions in the customer journey.
B2B relationships grow through intercompany dealings. The customer service or sales team are in the front line for maintaining relationships with customers. It helps to analyze the pain areas of a company when it comes to customer service interactions. We should analyze this relationship from the customer point of view.
Are you thinking of adding e-commerce functionality to your website at minimum upfront investment and less go-to-market time? In this article, we will explain how it is possible to quickly add e-commerce functionality to your product listing website using
New Relic is a web application performance service designed to work with live webapp. Using this tool, a developer can analyze and increase a site's performance. New Relic works with web development languages like PHP, Python, Ruby, Java etc. Your system should meet New Relic's PHP compatibility and requirements. Note that New Relic supports only the PHP 5.4.x or 5.5.x series.
Personalization is all about providing unique services and content to customers based on the data a company has about their customers. Providing personalized customer experience has become a top priority for most of the business because personalization has a great impact on brand advocacy and brand loyalty. Traditionally, marketers personalize the content and services based on a sample survey, that explains the behaviour of a large group with the data collected from a small group.
Setting up search in your e-commerce site is equally rewarding as getting your site promoted using multiple channels. Search can not only help your customers to easily find the item they are looking for, it can also help you to increase the conversion rates and improve your business