Case Studies

Manappuram Finance Limited, a prominent NBFC in India, sought to enhance its website’s lead generation capabilities by implementing a secure and user-friendly “Enquire” form. The objective was to provide a seamless customer experience while ensuring data authenticity through OTP verification and reCAPTCHA, in line with TRAI guidelines. A key challenge was limited QC access to the client-managed Lead Management System (LMS), which made it difficult to validate form submissions end-to-end. The team overcame this by collaborating closely with the client, using real user data, and coordinating joint testing efforts. As a result, the form was implemented successfully, achieving a defect-free, secure, and scalable solution that improved customer trust and significantly boosted lead generation.

Manappuram Finance Ltd., a major Indian NBFC, sought to accelerate its digital marketing efforts by eliminating developer dependency for campaign landing pages. The company needed faster campaign execution, centralized performance data, more real-time updates and readiness for data-driven insights. To address this, a Drupal-based landing page builder was implemented using layout builder modules and reusable components, allowing the marketing team to independently create, update, and analyze landing pages. The result was a drastic improvement in campaign launch speed—from 3 days to 3 hours—enhanced agility, and improved decision-making through centralized campaign data, all while reducing reliance on IT teams.

LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.

This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.

A public research university in Melbourne, Australia, renowned for its TAFE and higher education courses, has been consistently ranked high globally, including in the Times Higher Education rankings. The university faced a major challenge in migrating its extensive, complex Drupal website to the latest version. This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.

Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.

This case study delves into our project to make 3ie's Evidence Gap Maps accessible, in line with WCAG 2.1 standards. Utilizing a mix of automated and manual testing, we've helped make this invaluable research tool into an inclusive platform for all users.

Iteris, a prominent name in Smart Mobility Infrastructure Management and a respected member of the Nasdaq list, recently undertook an upgrade journey from Drupal 8 (D8) to Drupal 9 (D9). The goal? To harness the latest security enhancements and features that Drupal 9 had to offer, solidifying their platform's technological lead.

This project aims to showcase the results achieved by the Arizona Government Transformation Office (GTO). We have worked closely with the GTO team to implement a visually refreshing, modern design for the portal. In addition to visual and architectural updates, the new website will leverage Drupal 9 to add new functionality to the website to improve the overall user experience and accessibility.

A case study on how Zyxware Technologies helped Iteris.com, a Nasdaq-listed company that offers Smart Mobility Infrastructure Management solutions upgrade its website from Drupal 8 to Drupal 9.

The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall.Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?

International Initiative for Impact Evaluation (3ie) a leading non-profit organization along with Zyxware Technologies conceptualized and created an Evidence Gap Map (EGM) to effectively measure policies and programs' impact in sectors like education, poverty, environment, and more.

IIT Palakkad, a premier engineering and research institute based in Palakkad, Kerala, is the newest Indian Institute of Technology (IIT) set up by the Government of India. This educational institute conceptualized remodeling its admission and recruitment portals by embracing digital transformation. The project involves building 5 portals -- Staff Recruitment, Faculty Recruitment, Research Admissions (MS, and Ph.D.), PG Admissions, and Summer Internships.

This project was carried out in collaboration with YNA Transformations. 24 Mantra is the customer-facing brand of an organic food company, Sresta, that envisions a better planet, enriched farmers' livelihood, and healthy customers' lifestyle. The company empowers its farmers to adopt 100% authentic organic farming practices to bring the chemical-free goodness of farms to customer's tables. Building a platform that reflects its genuineness and makes the process of the crop to package transparent was critical.

Bartel Taylor and Associates (BTA) is a legal services company with over 25 years of experience managing Infringement notices for councils, hospitals, and universities throughout Victoria. BTA offers its range of services statewide. BTA approached Zyxware Technologies for website redesign and to build an automated workflow to reduce some of the significant manual interventions to improve efficiency and accuracy. The solution would help BTA

The client, one of the early adopters of  e-governance, had implemented a real-time dashboard for monitoring the progress of the various projects executed across their council. The objective of the dashboard was to improve the transparency of the council and give complete visibility to its citizens into the projects. This project was first implemented in 2018 and has been getting plaudits from across the board. Many a city council has since adopted such dashboards to improve their transparency in capital works projects.

Introduction As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. Established in 1957, the institution has a history of bringing an open-minded learning culture into its multi-campus model. Harvard Business School, INSEAD and ICFAI Business School Hyderabad are the world’s top three Business Case Study publishers.