Data-Driven Decision-Making using Website Analytics
Every organization has a website that aligns with its business objectives, and everyone has some web analytics setup built into it. However, merely having a website or collecting basic data isn't enough. To achieve success, it's crucial to define your goals, set Key Performance Indicators (KPIs), and continuously monitor progress.
It’s important to start using website analytics to make data-driven decisions. This will help you learn how to establish the foundations of a data-driven organization
10 Essential Reports to Back Up from Universal Analytics
Universal Analytics will soon be phased out completely. What happens to years of data about your web properties? All will disappear with UA on July 1st, 2024. But wait... there are options available for downloading data from Google Universal Analytics. The easiest method is to use Matomo to import data from your Google Universal Analytics property
5 Privacy-Centric Web Analytics Platforms to Replace GA4
Web analytics serves as a powerful business tool, enabling companies to understand how their web properties are used and to comprehend user behavior on their web platforms. This approach streamlines marketing efforts and enhances the crucial revenue-to-marketing-cost ratio.
While Google Analytics 4 is a popular choice, there are plenty of privacy-focused alternatives that offer powerful insights without compromising user data.
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