Is Drupal 8 the Right Choice for Digital Marketing?

April 16, 2018 - 14:37

In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.

What You Can Do On A Drupal Platform

April 05, 2018 - 12:38

If you are a Drupal enthusiast, business owner, consultant or anyone one who loves web technology, this infographic will be useful for you. It explains the capabilities of Drupal in various aspects like types of project, integration capabilities, database choices, and interoperability. This infographic can be used as a quick check sheet for driving conclusions on technology choices.

Why Drupal is a Good Fit for E-Governance

February 07, 2018 - 15:34

Authors: Anoop John, Vimal Joseph, Thomas P. Thomas

E-governance has grown and developed rapidly reflecting the social, economic and cultural changes happening. The increased usage of the web by the citizens, the ease of use, the ubiquity of digital connectivity, IoT have allowed for the emergence of a number of applications for Government to Citizen, Government to Government and Government to Business Services. Leveraging the web for citizen engagement, delivery of government services to citizens, businesses and inter-government departmental services is key to strengthening the e-governance capability of a government.

Step Up Your Customer Service Using Chatbots

Thanks to Artificial Intelligence, the systems in place today are well aware of the context in which a user is accessing a page and are able to recommend or show contents based on the user context. AI is revolutionizing the experience of the online shoppers and retailers. While shoppers benefit from seamless experience, personalized recommendations and efficient support, retailers are able to capture volumes of data which can be used to drive more sales.

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