Articles

Bartel Taylor and Associates (BTA), a legal firm based in Victoria, sought a streamlined system to manage infringement notices efficiently. To address this, a customized Drupal platform was developed with role-based dashboards for anonymous users, BTA staff, and clients, allowing tailored access and actions. The system enabled anonymous infringement submissions, dynamic case tracking, and an appeal process managed through taxonomy states, supported by automated email notifications. Custom workflows ensured each user role interacted only with relevant data, minimizing errors and confusion. API integration allowed clients to directly submit infringement notices, enhancing efficiency and response times. The solution significantly improved BTA’s case management, reduced manual effort, and provided a more organized and transparent experience for internal teams and clients, reinforcing BTA’s role as a reliable legal partner.

TheDropTimes (TDT), a Drupal-focused news portal, sought an efficient and automated way to manage and distribute newsletters. To address this, a system was developed using Drupal and Mailchimp, leveraging RSS feeds for content automation. The solution enabled the editorial team to create structured newsletters within Drupal, incorporating both original and referenced content. A custom RSS feed view was built to support Mailchimp’s RSS-to-Email automation, ensuring seamless formatting and scheduling. The Mailchimp template was customized for optimal rendering, and subscriber management was improved through integrated sign-up forms and OptinMonster popups. The result was a fully automated, GDPR-compliant newsletter system that reduced editorial workload, improved engagement, and increased subscription rates. This approach offers a scalable solution for any Drupal site seeking efficient, automated newsletter distribution.

To boost organic traffic and enhance content discoverability, TheDropTimes—a Drupal-focused news portal—implemented a dynamic page generation system tailored to real user search behavior around Drupal events and jobs. Using Drupal Views and Search API, the system automatically creates pages based on parameters such as location, type, mode, category, and date. This scalable solution not only eliminates the need for manual page creation but also significantly increases SEO reach by dynamically including only relevant pages in the XML Sitemap, ensuring optimal indexing by search engines. Internal linking blocks further retain users and strengthen site structure. An admin interface was developed to allow templated descriptions and token-based FAQ sections, ensuring that each page is unique and highly relevant. As a result, TheDropTimes saw measurable improvements in search rankings, user engagement, and editorial efficiency.

Manappuram Finance Limited, a prominent NBFC in India, sought to enhance its website’s lead generation capabilities by implementing a secure and user-friendly “Enquire” form. The objective was to provide a seamless customer experience while ensuring data authenticity through OTP verification and reCAPTCHA, in line with TRAI guidelines. A key challenge was limited QC access to the client-managed Lead Management System (LMS), which made it difficult to validate form submissions end-to-end. The team overcame this by collaborating closely with the client, using real user data, and coordinating joint testing efforts. As a result, the form was implemented successfully, achieving a defect-free, secure, and scalable solution that improved customer trust and significantly boosted lead generation.

LUXVT is a digital platform that supports real estate agents across the U.S. and Canada, helping them market luxury properties to high-end homeowners. As the platform grew, manual data entry and disconnected systems created inefficiencies, limiting scalability and hindering real-time insights. To address this, LUXVT aimed to integrate Drupal with Zoho CRM, automating the flow of agent and property data to improve accuracy, reduce delays, and support business growth. Our team developed a custom Drupal module that mapped critical fields like agent details and property listings to corresponding Zoho CRM modules. The integration included secure API connections, token refresh mechanisms, and automated workflows for managing contacts, accounts, products, and sales orders. Features like error logging and auto-retry ensured reliable synchronization, while phased deployment allowed for smooth implementation and scaling. The solution led to an 85% reduction in manual data entry, faster lead processing, and improved client engagement through real-time updates. Consolidated data empowered the marketing team with better insights, enabling more effective targeting and follow-ups. With increased operational efficiency and scalability, LUXVT is now better equipped to serve agents and grow its presence in the luxury real estate market.

LUXVT, a digital platform supporting luxury real estate agents across the U.S. and Canada, sought to improve the way agents present property listings. Previously limited to a single standardized template, the platform lacked flexibility, preventing agents from tailoring listings to suit unique branding or marketing goals. To solve this, a customizable listing experience was implemented using a decoupled Drupal backend integrated with a Next.js frontend. Agents can now personalize listings through a range of features—selectable fonts and color schemes, hero images or videos, video and aerial footage uploads, custom subdomains, and branded logos. A user-friendly backend form and robust API service support these customizations, ensuring seamless data flow between the backend and frontend. The outcome is a highly flexible, visually rich platform that allows agents to deliver distinctive property presentations, stand out in a competitive market, and enhance engagement with potential buyers. Faster load times, improved scalability, and positive feedback from users highlight the success of the Next.js integration, positioning LUXVT as a forward-thinking leader in real estate tech.

The UNESCAP Voluntary Local Review (VLR) platform was developed to help local governments track progress toward the UN’s Sustainable Development Goals through an accessible, engaging, and user-friendly website. The project focused on delivering a clean, interactive UI with minimal custom JavaScript to manage costs while promoting intuitive navigation and content discovery. Using Drupal’s built-in features, including the Books module, the platform enabled easy content management and incorporated gamified elements like progress tracking and badges to boost user engagement. The responsive design ensured accessibility across devices. The result was a significant increase in user interaction, longer session durations, and positive feedback from researchers and policymakers.

To enhance their digital campaign effectiveness, Manappuram Finance Limited required a responsive, high-converting landing page. The project utilized Drupal Bootstrap Layout Builder to create a standardized, no-code system for faster page development and easy content management. The solution addressed key challenges such as UI/UX, mobile responsiveness, performance, SEO, and integration with backend systems. By collaborating with design and marketing teams, the team built a visually engaging and accessible layout with reusable components, optimized performance (via lazy loading, caching, and asset minification), and ensured compliance with WCAG 2.1 and GDPR standards. The standardized grid system benefited marketers, developers, and diverse user groups, allowing flexibility, quick design adjustments, and consistent branding. The result was a fully responsive, SEO-friendly, and secure landing page that improved campaign turnaround times, mobile experience, and user engagement, while reducing development dependency—empowering Manappuram to execute marketing campaigns more efficiently and independently.

Manappuram Finance Ltd., a major Indian NBFC, sought to accelerate its digital marketing efforts by eliminating developer dependency for campaign landing pages. The company needed faster campaign execution, centralized performance data, more real-time updates and readiness for data-driven insights. To address this, a Drupal-based landing page builder was implemented using layout builder modules and reusable components, allowing the marketing team to independently create, update, and analyze landing pages. The result was a drastic improvement in campaign launch speed—from 3 days to 3 hours—enhanced agility, and improved decision-making through centralized campaign data, all while reducing reliance on IT teams.

Art Fertility Clinics (AFC) partnered with us to enhance the accessibility of their General Enquiry Form and services section, ensuring WCAG 2.1 compliance. The form previously posed major barriers for users with disabilities—missing labels, poor keyboard navigation, low contrast text, and unstructured content made it hard to access essential healthcare information. We addressed these challenges by adding descriptive labels, improving keyboard navigation, restructuring content with clear headings, and applying high-contrast, readable design. Accessibility testing with real assistive technologies ensured a smooth user experience. Outcome: Users like Sarah, a visually impaired visitor, can now explore services and submit enquiries independently. The result is a more inclusive, patient-friendly digital experience that supports AFC’s mission to make fertility care accessible to all.

LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.

This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.