Articles

Google Analytics 4 (GA4) recently introduced a new feature that marketers have long awaited - the ability to create custom channel groups. In the past, marketers had to rely on the default channel groups provided by GA4, which didn't always accurately reflect the nuances of their campaigns. With the introduction of custom channel groups, marketers can now create rule-based categories for website traffic sources, giving them greater control over how they analyze their data. In this article, we'll look closer at channel groups, the advantages of custom groups, and how to create your own custom channel groups in GA4.

Unleash the full potential of content creation with CKEditor 5 in Drupal 10. Streamline your workflow, enhance UX, and take your website to the next level.

Upgrade to Privacy-Friendly Analytics with Matomo and Plausible: The Best Google Analytics Alternatives for Website Owners.

Discover the power of data-driven decision-making using website analytics to optimize your online presence. Improve user experience, increase conversions, and maximize success with insights from your website data

Website personalization has become an essential aspect of online marketing in recent years. With the help of personalization, businesses can provide a better user experience to their customers and increase engagement and conversions. This article talks about how we enabled our website experience to be more personalized based on content grouping.

When designing a website, it is crucial to ensure it is accessible to all users, including those with disabilities. One important aspect of website accessibility is color contrast analysis, which ensures that text and background colors have sufficient contrast ratios to make the content readable for people with low vision or color blindness. This article will explore the importance of color contrast analysis in website accessibility testing and provide examples of popular color contrast analyzer tools.

Explore 7 reasons why Drupal is ideal for decoupled projects. Learn about its robust API capabilities and cost-effectiveness in this article.

Discover the differences between Drupal updates vs upgrades vs migrations with our guide. Determine when and why you may need each one to keep your site running smoothly and securely.

This article offers a comprehensive approach to personal development for software developers in their early careers. It covers identifying development needs, setting goals, defining indicators of success, and engaging in effective learning strategies such as mentoring, coaching, and formal learning programs.

Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.

Unlock Advanced Insights with 5 Must-Have GA4 Features. Maximize Your Marketing Potential and Stay Ahead of the Competition. Discover GA4 Now!

Ensure a seamless UA to GA4 migration with our complete checklist. Avoid common pitfalls and start your migration with confidence today.

Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.

Get Inspired: 5 Fortune 500 Marketing Case Studies to Boost Your Campaigns! Uncover proven strategies and supercharge your marketing initiatives.

This blog discusses the beauty of a regular expression matcher code developed by legendary computer scientists Brian Kernighan and Rob Pike. Kernighan describes the creation of a concise and efficient regular expression package for The Practice of Programming, highlighting the importance of elegant and efficient code in programming practices.

Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!

"The Mythical Man-Month" by Frederick P. Brooks Jr. is a classic book that explores the challenges of managing large software projects and offers valuable insights and advice for overcoming obstacles. While the book primarily aims at people working in software development, its lessons can be applied to any project or area of work. One of the key lessons from the book is the importance of shifting from problem-focused to solution-focused thinking, communicating and collaborating effectively, and managing complexity.

We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.