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Driving Growth And Building Customer Loyalty Digitally

Zyxware helps retail organizations to achieve sustainable growth by introducing new business models and activating systems that help address new-age consumer expectations.

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What We Offer

Customer Analytics
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Customer Analytics

Data analytics division in Zyxware helps retail organizations in generating meaningful insights from the huge trove of data they own. Whether its a digital native business or an omnichannel business, we do have a service model that tailor your needs. We are involved in customer profiling, segment definition, journey tracking and enablement of omnichannel tracking systems. Actionable insights generated from these activities can help organizations in anticipating customer preferences and making the right move.

Digital Marketing
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Digital Marketing

With ever rising consumer demands and abundance in competition as a result of globalization, retail organizations are thriving hard to touch the profitability margin targets. Digital marketing can act as a helping hand for retailers in driving meaningful and personalized communication to target customer segments. This will help in improving customer engagement and thus improving online sales. Digital marketing unit at Zyxware is equipped with a dedicated team of digital marketers, who are experienced in driving omni channel campaigns that reduce customer drop offs and and improves online conversations.

Merchandising
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Merchandising

Digital commerce practice at Zyxware is capable of building enterprise grade B2B and B2C merchandiser platforms of any scale. We have a rich tradition of deploying ecommerce platforms for various businesses across the globe. Right from designing innovative product display systems to integrating payment gateways and improving the discoverability of products, we do have proven frameworks in place. Digital commerce innovation team in Zyxware consists of Magento certified developers, domain experts and Acquia certified Drupal commerce developers who have a passion for innovation.

Sales Process
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Sales Process

Optimizing existing features and introducing relevant ones are the key for improving profitability of any digital commerce business. The approach has to be both consumer and merchant centric. We make the life of consumers easier by optimizing checkout process and activating a multitude of payment systems. On the other side, we help ecommerce managers by automating price and discount management process. This will ensure considerable returns, when operating at a scale.

Supply Chain Management
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Supply Chain Management

Ensuring the availability of products and optimizing the delivery mechanism to ensure lowest fulfillment time has become an imperative now. This welcomes the need to orchestrate the capabilities of digital commerce platform in this direction. At Zyxware, we are involved in integrating platforms build on emerging technologies that helps organizations in inventory, stocks, procurement and supplier management.

Case Studies

AUDEZE
Audeze
Audeze is a company dedicated to manufacturing high end audio head phones and accessories that provide exceptional quality in rendering sound output. Its high quality build and state-of-the-art technological innovations put together by their talented team of engineers help to realize a product that is unique and render the most accurate sound reproduction available today, as mentioned in their website www.audeze.com. An important channel for their sales is their website. THE ENGAGEMENT Audeze approached Zyxware around the time they had ported from Drupal 6 to Drupal 7. The migration was done by the time it reached us, but along with it were some bug fixes that needed to be taken care of. The main activity done on the site was making changes to their existing e-commerce system and help them better their sales processes. We also helped them set up a third party SugarCRM integration system to manage all their client relationship aspects. During the on-line sale process, details from the clients are collected and then loaded onto the CRM system. Their profiles are recorded to ensure their client database is always updated and ready to use. This information is then used for after sales activities like customer support, follow-up, up selling etc. This helped them maintain good relations with their customers and enabled them to build more customer base. Affiliate marketing is another feature implemented on this site. Promotional activities like Discount coupons/ coupon codes were suggested by Zyxware to help increase their sales turnover and it was successfully implemented in the website. Claiming warranty on-line is yet another highlight in the site. The users now have the option to register their products on-line which will enable them to claim warranty and send reminders on when it is to be extended, warranty lapse etc. We also have a live SLA for support & maintenance running with this client which takes care of any bug fixes, security updates, Drupal updates, module updates etc that needs to be done
Takamol B2B
Takamol B2B Online Marketplace: Takamol is a Saudi Arabian government owned limited liability company incorporated to provide services for Small and Medium Enterprises (SME) and thereby contribute to the development of the non-oil economy in the country. Takamol was owned by Ministry of Labor (MoL), Human Resources Development Fund (HRDF) and Technical and Vocational training Corporation (TVTC) which are collectively known as MoLPlus. A key element of their strategy was creation of an On-Line Marketplace for SMEs to trade amongst themselves. The On-Line Marketplace aimed to bring in a set of efficiencies into the market by helping buyers and sellers find each other easily, enhance credibility of buyers and sellers through a registration and neutral party  verification system and an online order management system for ease of buying and selling. The website handles contents of two different languages - English and Arabic which is essential for a B2B site. English:   Arabic: Web URL: https://www.910ths.sa/ (The website has undergone further modifications since our engagement with them was completed in early 2016) Year: 2015 A detailing of the On-Line Marketplace we built is presented below. Broad user epic(s) : B2B service primarily constitutes of companies within Saudi Arabia to register on the 9/10ths portal in order to help them Buy and Sell products or Services. There are two main user roles to take into consideration in this service; Buyers and sellers. Buyers are companies trying to find product/services in Saudi Arabia and Sellers are companies trying to find customers in Saudi Arabia. The following are brief outlines of the epics of features implemented for this service. 1. For a Buyer Creating a Request Browse products Contact potential suppliers Receive interest from potential suppliers Watch list Rate products 2. For a Seller Creating a product/service catalogue Browse requests for quotation Contact potential customers Receive request from potential customers See similar opportunities Check competition Display related products to main products CRM 3. Common features for both Buyers and Sellers Social media Sharing Create a team profile Auto-matching Tag companies Rate companies Why was Drupal chosen? An ecommerce solution must incorporate a robust content management system if it is to provide a platform for ongoing success.  Drupal is secure, scalable and flexible by default. This is why most government websites including the whitehouse, india govt., australian govt., etc have used Drupal exclusively for their official and internal sites. This is why TakaMoL also went with Drupal.  This project is a very large and complex one requiring features like multi-lingual support, multi-domain, SEO, high traffic and so on. Also, Drupal is a CMS with framework like features and it is easy to build anything over it by extending it’s core features. This is why Drupal 7 was chosen.  There is no other CMS framework providing all these features out of the box. Architecture solution and delivery methodology adopted Platform and tools: Drupal 7 Modules Used: Entity, ECK, Drupal Chat, Media, Rules, Apache Solr, Facet API, Voting, Fivestar Third Party Integration: Apache Solr. Development Infrastructure: LAMP stack (Linux, Apache, MySQL and PHP); 2 webservers and 2 database servers were used for load balancing. Delivery Methodology: Continuous integration with Jenkins build server Development Model: We had used Agile methodology in this project as there were high degrees of complexity due to which requirements could not have been elaborated upfront and aggressive deadlines were to be met. Here the Product Owner was the Client Engagement Manager from Takamol who was responsible for maintaining the Product backlog which initially contained the prioritised, high level user stories. These high level user stories were broken down into smaller well defined user stories in a series of workshops, onsite at Saudi. The unclear requirements were pushed to the back of the backlog and developed into smaller user stories in an iterative manner throughout the project. A scrum team consisting of 1 business analyst, 7 developers and 2 testers was constituted and was led by Zyxware project manager/Scrum Master. The sprint cycle was 3 weeks. The cycle started with the sprint planning session and ended with a client walkthrough/demo and a sprint retrospective meeting. During the sprint planning session, story points were assigned based on the relative complexity of the user stories. During the build, while the developers worked on the build, the testers designed the test cases. As and when user stories were completed, testing was done and defects were addressed. Daily scrum meetings were conducted. After the first sprint the team capacity was determined via velocity which helped in sizing the future sprints. After each sprint, an incremental piece of the product was demonstrated to the customer for feedback. Any new requirements were added to the product backlog and prioritised. Duration (calendar months) of the project : 5 Months Approximate person months in the project: Project Manager 5 Months Assistant Project Manager 3 Months Business Analyst 2.5 Months Solutions Architect 2.5 Months Technical Architect 5 Months Developer 50 Months Tester 20 Months Summary of Deliverables: Responsive Theme : The portal has a responsive frontend which will help users to view the portal in different devices - desktop, tablets and mobile phones Content Management: Ability to create and manage product catalogues. Option to create and display information regarding trade enquiries, events, exhibitions, trade fairs in different products in India and abroad.  Option to send business enquiries for a product/catalogue and ability to view the enquiries.  Ability for rating of products and companies. Multilingual Content: The website handles contents of two different languages - English and Arabic which is essential for a B2B site. CRM: B2B Portal Admin can, view Requests they have posted.  view the request detail page which shows the ‘Request Details’ and ‘Responses’ from different companies as separate tabs. It also shows the ‘Similar Requests’ and ‘Qualified for this Requests’ as separate tabs. B2B Portal user can view similar opportunities details and competitor details,on opportunities detail page. flag opportunities as leads view their own leads manage leads by changing its status, stage and adding remarks. generate quotes for customers from the leads view statistics like number of opportunities, leads, closed leads. manage watch list by viewing all items in the list and can remove items from it. view contact list of companies and customers contacted to them as separate tabs. manage approval of pending requests. Custom Multilingual Search: Apache Solr is used to index the content in the website to provide faster searching. To enhance this search with filters, we use Facet API. Social Media Sharing: The company profiles, products/services and requests can be shared to social media – Facebook, twitter and so on.  
Sardar Vallabhbhai Patel Portal
Zyxware Technologies developed the Sardar Patel portal in partnership with NVLI (National Virtual Library of India) and IIT Bombay (Indian Institute of Technology Bombay). The NVLI entity has been developed by the Ministry of Culture, Government of India, under the National Mission on Libraries (NML) undertaking. The aim of NVLI is to put together a digital collage of information of the entire Indian cultural heritage in the digital web world. Their main goal is to create, collect, encode and collate various digital assets related to Indian culture, in the form of a portal, and to allow relevant information access through web-based search. The Sardar Patel website is a comprehensive study in the life of Sardar Vallabhbhai Patel, a key figure in the Indian freedom struggle from the British. Built on Drupal 8, the website has the ability to translate to different languages. It showcases information about Sardar Patel collected from various libraries. A timeline on the site along with interesting tidbits, quotes and a quiz tells us about the man popularly known as the ‘Iron Man of India.’ The digital assets of over 2000 content records can be viewed based on the theme or main events in his life. The aim of the site is: To allow easy access to digital information present in the form of books, texts, videos, audios, and similar content in multiple languages. Collecting, combining and standardizing all available digital assets in an easily searchable form. Ensuring preservation of history through digital content for the future generation. Why Drupal? The decision was influenced by the wide and growing government domain acceptance of Drupal. Drupal being Open Source and Free, the site is not tied down to any legacy systems and thus ensures the preservation of the digital content for the future generation. In order to consolidate all the soft data available about Sardar under one centralized domain, the content had to be migrated from different sources. The Drupal platform enabled this along with a mobile–first user experience that reflects the evolving pace of innovation. The combination of tools that promote flexibility, the ability to translate to multiple languages, centralized CMS and editor independence also aided the choice of Drupal for this web space in Indian history. Other needs that were met with this choice include: Ease of use for non-technical content administrators Cost effective Secure and Scalable The goal of the project was to build a scalable platform on the content management capability of Drupal by migrating the 2000+ content to Drupal. Project Requirements Responsive Theme The site is custom designed and built from scratch taking into consideration the requirement specifications of the client. The site being in Drupal 8 is responsive while being user-friendly. Content Migration A key part of the project was migrating the 1 TB of data i.e over 2000 content files which included 1000 images, 800 textual content, audio and video recordings to be added as content for the site while keeping the site workflow simple and easy to navigate. We were able to import content in bulk easing the migration process. This proved to be a real timesaver. Digital Asset Management To provide users with easily accessible information, the content on the site is sorted and arranged by the main events or themes as well as the chronological order of events based on the timeline of Sardar Vallabhbhai Patel. Custom Search The quintessential search capability of the site helps search the site for a given topic or name. It is also possible to narrow down the search options through filters using the faceted search. Organizations involved: Zyxware Technologies IIT-Bombay, India Ministry of Culture, India Modules/Themes/Distributions: Media entity Search API Solr Search Paragraph Translation Management We have also released a distribution named Biolog with all features implemented in the portal, that can be used to built biography portals easily. Why these modules/theme/distribution were chosen: The list above shows some of the Drupal 8 modules that were needed to support the platform. Entities and fields allowed for more flexibility. The translation management helped in the multilingual translation of the site to the Indian languages. Result: Solid, Secure and Successful The Sardar site was successfully deployed on time and within the budget. The site offers visitors a user-friendly navigation, greater usability and more robust search functions. On the backend, Drupal offers solid site security and easier use for non-technical administrators. The multilingual capability of Drupal 8 allows the site to have the content translated into Indian languages ( Hindi, Gujarati, Tamil, Bengali, and Marathi ) for use of indigenous people. The prevalence of mobile usage especially among the young school and college going age group has been addressed with the responsive theme.