Impact Services

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| 3 min read
Having taken care of the nitty-gritty details related to search in the previous article Search in E Commerce: The Vital Little Details, it is time to concentrate on some of the other important aspects - ‘faceted search’ being one of them. In this article, we will be explaining how facets can be used to provide relevant search results and thereby increase the conversion rate.
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| 4 min read
Email marketing is a powerful tool to acquire prospective customers and to retain established customers. Email marketing is the most cost-effective way to promote products or services, communicate with customers and reach business goals. According to the Email Marketing Industry Census 2016 by econsultancy, the ROI of email marketing outperforms
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| 2 min read
The Webform Insightly module is used for the integration of unsightly CRM with webforms. This creates a new contact for each web form entry of our site. It adds opportunities for every subsequent entry of the contact. In this module, all configurations can be done from the admin side and any number of webforms can be added to the configuration. Here there is another option to import the Webform Insightly configuration in JSON encode format and similarly export the saved web form unsightly configurations.
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| 3 min read
A content management system lays the foundation for building an online presence for your venture. If you want to make the best use of your website to attract an audience and offer an amazing user experience, then you need to select a content management system which allows you to manage content effortlessly while saving you time and resources.
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| 3 min read
Do you remember the “The Complete man”? In the 90's, Raymond, India's largest branded fabric and fashion retailers, brought out its groundbreaking ad campaign which told the story of a caring family man; he was sometimes portrayed as a caring father, at other times a loving husband or a true friend who always looked stunning in a well-ironed Raymond suit. Even after two decades, Raymond continues to live on in our hearts.
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| 3 min read
High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time.
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| 3 min read
In 2003, Hutchison, a multinational telecommunications company, reflected on various strategies to make its mark in the crowded telecom market. It had to communicate to its customer about its brand proposition and make a promise. And this is what they did…
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| 3 min read
Whether you are a Fortune 500 company or a small bakery shop in a hill station, you are a brand. When Indian Coffee House came into being way back in 1936, the term branding was not there. Nevertheless, the concept of branding was there. By the end of 1940, there were 50 odd outlets of Indian Coffee House all over the country. All the outlets were uniformly done up, starting from the décor to the clothes that the waiters wore to the crockery used and last but not the least the aroma of the steamy cuppa coffee. This is what the essence of branding is.
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| 3 min read
Small or start up entrepreneurs usually have a perception that branding activities are carried out by investors with deep pockets. When they think of branding, the first thing that comes to their mind is their limited resource. The common thought is that it is wiser to just keep doing the mundane as long as the resources increase. And this is how branding takes a back seat eventually affecting the business as a whole.
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| 3 min read
Newsletters are the ideal way to reach your target audience. Newsletters not only help to generate more traffic to your website but also helps in increasing potential revenue. However, it is important to remember that creating a newsletter does not mean that you will achieve immediate success. Creating an extremely effective and interesting email newsletter is not an easy task.
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| 3 min read
Your web content speaks volumes about your organization. Having a well-written, compelling copy on your website is one of the most essential things you can do for your business. Although content development is a time-consuming process and requires a bit of effort, a copy free of any errors is one of the best PR tools for your business. Good copy will not only help to get back links but also enhance the reputation of your brand.
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| 3 min read
Article marketing has become one of the most popular ways to make money online. This is because people constantly search for information related to products and services on the Internet. Moreover, it helps to generate more interest about your products/services and builds brand recognition and credibility among your customers. A well-written article would surely help to build trust, and also help in increased lead generation. Given below are a few tips for writing great articles:
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| 4 min read
When writing web content, you should picture the prospective customer reading your text. Treat your web visitors just like people who are fond of reading printed text. However, there is one thing you need to remember: web copy is entirely different from print copy and web copy is often scanned or may be glanced at, but not essentially read.