Eighty percent of the internet website audience already watch some form of video, but mainly in short-form; the average length of an Internet video stream today is only about three minutes. This is changing rapidly and the long-form video, streamed, real-time or batched, will soon become the dominant form of content. Delivering long-form video content is bandwidth intensive. While most low-end websites have resorted to posting video content on YouTube, this might not be a good option for those media who wish to monetize the content exclusively on their website.
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