Articles

Website personalization is tailoring a website's content and user experience to match individual users' preferences, interests, and behaviour. Message delivery is a key component of any personalization engine. This article discusses 2 common algorithms used to pick a message from the set of messages provided by the personalization engine.

Personalizing a website's content and user experience is one of the most effective ways to engage visitors and convert them into customers. This article attempts to provide a high-level overview of the website personalization engine we are developing.

Ensure SEO success with our vendor selection checklist. Choose the right SEO partner for your business needs and watch your rankings soar.

Processing a lot of resumes is a challenge for HR departments. With the right tools at hand, nothing is difficult to achieve. Here is how we extracted the required information from PDF files to process the job applications we received for out digital marketing executive post.

ICFOSS, in partnership with Zyxware Technologies and The Drop Times is organising the Drupal 10 Release Party & Drupal Global Training Day on 17th December 2022 from 10.00 am to 5.00 pm, at ICFOSS, Sports Hub, Karyavattom, Trivandrum.

For us, MarTech is all about automation. We use that internally to optimize what we do and help our customers run their digital marketing machine.

If Zyxware Technologies have to define our philosophy in the shortest possible form, it can be stated as 'committed to Free Software.' In this article, we try to explain what free software is and how our vision is tied to it.

Want to see the result of an experiment we did on one of our high-traffic Drupal websites? Read on. This article is also a 'how-to' with an example of setup a JavaScript-based variable to track the content age group in GTM.

Integrate HubSpot forms with GA4 using our step-by-step guide. Optimize website conversion rates and improve marketing strategy with accurate tracking. Get started now!

If you are into content-based lead generation, classifying your content into different buckets and generating call-to-actions and analytics around it is one activity that you do very often.

This article illustrates how we have implemented the FAQ structured markup using Drupal's data modelling capabilities and got the result with in a few days on SERP

Check out the list of INC 5000 companies using Drupal for their websites.