Conversational marketing is the type of marketing that involves real-time and casual (read open) conversations with your prospects
Re-branding a business is not an easy task. It requires extensive research and planning. Read on to know more about it!
5 marketing campaigns to steer clear of this New Year. Most campaigns flop because of bad timing, poorly thought out marketing strategies, and more.
How could a small business owner analyse and interpret data to make the correct decision properly? How do they quickly spot market trends ahead of competitors from the same data and engage the target audience with strategies that generate and convert leads?
Customer acquisition is the first step in creating lasting customer loyalty. Discover the most effective and efficient strategies to achieve sustainable growth in 2022.
A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.