Today’s marketing initiatives invariably include rapid deployment of digital customer experiences for varied marketing objectives including lead generation, customer acquisition, customer delivery, and retention activities[
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A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.