Discover the steps to start a link-building campaign effectively with the Semrush link-building tool.
Marketing Operations
Discover different types of drip campaigns for increased engagement and conversions, and capitalize on their 80% higher open rate.
Processing a lot of resumes is a challenge for HR departments. With the right tools at hand, nothing is difficult to achieve. Here is how we extracted the required information from PDF files to process the job applications we received for out digital marketing executive post.
For us, MarTech is all about automation. We use that internally to optimize what we do and help our customers run their digital marketing machine.
Want to see the result of an experiment we did on one of our high-traffic Drupal websites? Read on. This article is also a 'how-to' with an example of setup a JavaScript-based variable to track the content age group in GTM.
A central dashboard to track and analyse web form conversions is something that every website act as a lead generation platform needs. We did some experiments on this recently with a few projects using forms from Hubspot. This article tries to document the process we follow for tracking the conversions on GA4 using Google Tag Manager.
Discover how omnichannel digital strategy helps to improve the digital publishing experience.
While businesses rely on the IT department, specifically the CIO and CTO, for technological matters, the CFO should be involved in key decisions related to developing an Information Management (IM) Strategy. While CMOs handle everything from branding to communication, if the marketing team needs technical assistance, they must seek assistance from the CIO, who will obtain the necessary software and ensure that it is fully compatible with the Company's existing infrastructure.