ga4 logo
| 16 min read
Google Analytics 4 (GA4) recently introduced a new feature that marketers have long awaited - the ability to create custom channel groups. In the past, marketers had to rely on the default channel groups provided by GA4, which didn't always accurately reflect the nuances of their campaigns. With the introduction of custom channel groups, marketers can now create rule-based categories for website traffic sources, giving them greater control over how they analyze their data. In this article, we'll look closer at channel groups, the advantages of custom groups, and how to create your own custom channel groups in GA4.
Colour Wheel
| 9 min read
When designing a website, it is crucial to ensure it is accessible to all users, including those with disabilities. One important aspect of website accessibility is color contrast analysis, which ensures that text and background colors have sufficient contrast ratios to make the content readable for people with low vision or color blindness. This article will explore the importance of color contrast analysis in website accessibility testing and provide examples of popular color contrast analyzer tools.
Cover of book The Mythical Man-Month
| 7 min read
"The Mythical Man-Month" by Frederick P. Brooks Jr. is a classic book that explores the challenges of managing large software projects and offers valuable insights and advice for overcoming obstacles. While the book primarily aims at people working in software development, its lessons can be applied to any project or area of work. One of the key lessons from the book is the importance of shifting from problem-focused to solution-focused thinking, communicating and collaborating effectively, and managing complexity.
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