User Experience

ART Fertility Clinics (AFC), a global leader in fertility care, faced usability and accessibility challenges on their website that hindered patient engagement. Many users, including those with disabilities, struggled to navigate the site, book appointments, or access information—leading to missed opportunities and user frustration. To address this, we focused on accessibility compliance (WCAG 2.1 AA) and user-centric design. Key improvements included an accessibility audit using tools like Axe and Wave, and the introduction of a tab-based navigation system that streamlined core actions like booking appointments, reviewing medical reports, and submitting inquiries. The results were transformative: the website became inclusive and easier to use.

This project was carried out in collaboration with YNA Transformations. 24 Mantra is the customer-facing brand of an organic food company, Sresta, that envisions a better planet, enriched farmers' livelihood, and healthy customers' lifestyle. The company empowers its farmers to adopt 100% authentic organic farming practices to bring the chemical-free goodness of farms to customer's tables. Building a platform that reflects its genuineness and makes the process of the crop to package transparent was critical.

Introduction Audeze is a California-based manufacturer of high-end headphones. Audeze headphones use planar magnetic headphone technology for accurate, high-fidelity sound reproduction. It has a niche but extensive community base reaching as far as Singapore and China from among its loyal customers.

A company selling products globally for severe environments needed a high-security website. They wanted the option to