Modern websites have transformed significantly beyond static pages and basic interactivity. With the seamless integration of mobile and web technology, the goal is to offer immersive and dynamic digital experiences. This evolution is primarily driven by the demands of today's users, who expect a blend of intuitive design, personalized content, and cross-platform accessibility. As a result, the rise of Digital Experience Platforms (DXPs) is evident, aiming to interconnect various technologies to optimize user interactions and engagement.