Articles

Filtering Contacts
| 3 min read
We encountered a challenge within one of our large target audience database, which included names, emails, and designations. Multiple contacts from the same company, bearing similar or varied designations, populated the dataset. Mass emailing several contacts within a single company isn't a good idea. We must extract one key contact from each company for our campaign to address this. This article showcase the spreadsheet based solution we have used to extract the required contacts
Digital Experience Platforms
| 7 min read
Modern websites have transformed significantly beyond static pages and basic interactivity. With the seamless integration of mobile and web technology, the goal is to offer immersive and dynamic digital experiences. This evolution is primarily driven by the demands of today's users, who expect a blend of intuitive design, personalized content, and cross-platform accessibility. As a result, the rise of Digital Experience Platforms (DXPs) is evident, aiming to interconnect various technologies to optimize user interactions and engagement.
Matamo Analytics Dashboard
| 6 min read
Matomo, formerly known as Piwik, is a powerful and Free and Open Source web analytics platform that offers website owners a comprehensive insight into their online traffic, user behavior, and digital marketing effectiveness. This guide will give you the step by step instructions to setup and configure Matomo in Ubuntu 22.04
Visualizing Drupal's Diverse Capabilities for Business Success
| 8 min read
Drupal isn't just a CMS anymore. It has evolved to become a central part of the larger digital experience platform ecosystem. Designed to cater to agile marketing and communication teams, its functionality extends far beyond a traditional CMS. It offers a vast array of capabilities, suitable for a wide range of digital projects, thereby showcasing Drupal's versatility. This article explores seven business requirements ideally suited for Drupal solutions.
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