
ART Fertility Clinics (AFC), a global leader in fertility care, faced usability and accessibility challenges on their website that hindered patient engagement. Many users, including those with disabilities, struggled to navigate the site, book appointments, or access information—leading to missed opportunities and user frustration.
To address this, we focused on accessibility compliance (WCAG 2.1 AA) and user-centric design. Key improvements included an accessibility audit using tools like Axe and Wave, and the introduction of a tab-based navigation system that streamlined core actions like booking appointments, reviewing medical reports, and submitting inquiries.
The results were transformative: the website became inclusive and easier to use.