Articles

LUXVT, a digital marketing enablement platform serving the luxury real estate agents in North America, sought to improve the efficiency of its tour creation feature by reducing the burden of manual regression testing. Frequent updates to this multimedia-rich functionality required extensive test cycles, which were time-consuming, error-prone, and delayed feature releases. To address this, we implemented an automated testing framework using Selenium with Java, TestNG, and data-driven techniques. The framework supported complex scenarios, including validation of login workflows and dynamic form inputs. Integrated with Maven and a Git repository, the setup enabled continuous integration and streamlined handover. The results were transformative. Around 93% of test cases were automated, reducing regression test duration by 75%. Test coverage expanded to include dependent modules like property search and translation features. Faster test execution and earlier defect detection helped accelerate development cycles and improve platform reliability. In short, automation significantly boosted productivity, improved quality, and allowed LUXVT to deliver updates faster while maintaining a high standard of user experience.

The International Initiative for Impact Evaluation (3ie) improved the accessibility of its Event Details Page to ensure a more inclusive experience for users with disabilities, especially those relying on screen readers and keyboard navigation. The original design posed several challenges, including missing image descriptions, unlabeled form fields, low color contrast, and limited support for assistive technologies, which hindered usability for visually impaired users. To address these issues, 3ie conducted an accessibility audit using tools like WAVE and Axe, leading to key enhancements such as adding alt text to images, labeling form fields, improving color contrast, and integrating ARIA attributes. These changes brought the page into compliance with WCAG 2.1 Level A and AA standards. As a result, the page became significantly more user-friendly and inclusive, enabling users like Veena to navigate and register independently, while reinforcing 3ie’s commitment to digital accessibility and equal access for all.

Art Fertility Clinics (AFC) partnered with us to enhance the accessibility of their General Enquiry Form and services section, ensuring WCAG 2.1 compliance. The form previously posed major barriers for users with disabilities—missing labels, poor keyboard navigation, low contrast text, and unstructured content made it hard to access essential healthcare information. We addressed these challenges by adding descriptive labels, improving keyboard navigation, restructuring content with clear headings, and applying high-contrast, readable design. Accessibility testing with real assistive technologies ensured a smooth user experience. Outcome: Users like Sarah, a visually impaired visitor, can now explore services and submit enquiries independently. The result is a more inclusive, patient-friendly digital experience that supports AFC’s mission to make fertility care accessible to all.

3ieimpact, a global public-sector organization supporting researchers and policymakers, sought to improve the accessibility of their mailing list subscription form to ensure compliance with WCAG 2.2 AA standards. The existing form presented multiple barriers for users with disabilities, including poor screen reader support, inadequate keyboard navigation, low contrast issues, and unclear error messaging. We conducted a comprehensive accessibility audit and restructured the form using semantic HTML and ARIA attributes. Enhancements included proper focus management, improved color contrast, accessible error messages, and full keyboard navigability. These updates were rigorously tested using assistive technologies like NVDA and JAWS. As a result, the form achieved full WCAG 2.2 AA compliance, significantly improving usability for all users, especially those with visual or motor impairments.

ART Fertility Clinics (AFC), a global leader in fertility care, faced usability and accessibility challenges on their website that hindered patient engagement. Many users, including those with disabilities, struggled to navigate the site, book appointments, or access information—leading to missed opportunities and user frustration. To address this, we focused on accessibility compliance (WCAG 2.1 AA) and user-centric design. Key improvements included an accessibility audit using tools like Axe and Wave, and the introduction of a tab-based navigation system that streamlined core actions like booking appointments, reviewing medical reports, and submitting inquiries. The results were transformative: the website became inclusive and easier to use.

LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.

This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.