Case Study - How The News Minute Launched a Membership Site to Foster Community & Build a Sustainable Media Business
The News Minute is a digital news platform that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business? That's when the concept of TNM Connect was born - to keep news free of cost while creating a membership fee based community of readers around the news. The members can interact with the editors and reporters at TNM around specific news stories published on the website. This engagement around the news helps NRIs, a major audience of TNM, connect in a deeper manner with their cultural roots and discuss matters that interest them, be it political, social, celebratory, or tragic, in an informed manner. TNM Connect is a project funded by Google Innovation Challenge, run by the Google News Initiative. Challenges Some of the biggest challenges of building a membership site with a globally spread out audience are: accepting overseas payments, accommodating large traffic, and creating a thriving and engaging community. Moreover, it was integral to build a platform that would fulfill TNM's requirements, which are as follows: Simplify onboarding, payment, and management of the membership. Enable members to pay using various options, maintain, and renew their membership. Facilitate single sign-on using TNM ID to access the mobile app, website, and discussion forum. Offer exclusive content to the members like: Advertisement free access to the TNM portal and mobile application. Access to a membership directory and personal profile. Automatically subscribe to a member-only newsletter. Creating a contact database to ensure TNM can have communication with their members selectively. Overcoming the above challenges would enable TNM to offer a seamless experience to their NRI audiences residing in the US, UK, and UAE. Finally, it would help the audience stay connected to their cultural roots by discussing issues in their home town and get access to a member-only experience like an ad-free platform, the weekly newsletter, digital community, events, and more. Our approach Each membership site is unique and caters to separate audiences. Thus, to create a platform that helps TNM achieve its goals, we analyzed several CRMs and discussed the same with the client, to reach a mutual ground. Our idea of an ideal platform was the one that supports login system on mobile and web, restricts ads, and supports payment gateway to facilitate online payments. Finally, the platform should activate a discussion forum that grants members access to a bustling community. Solution We implemented CiviCRM on Drupal 8, and our recommendation was based on enabling: Member sign-up Member profile Membership renewal reminders Contact database for the administrator Easy communication with the members Ad-free experience for members Flexibility in payment gateway Furthermore, Drupal 8 would ensure single sign-on, so that members can seamlessly sign in to various devices, locations, and times. Finally, Discourse, an open-source platform, was chosen as the discussion forum since it offers a clutter-free community experience. Discourse works well with small as well as large groups, which is perfect for scaling a community. Results Creating a membership site to turn your visitors into brand ambassadors and gain your potential customers' trust is a winning strategy. TNM Connect leveraged its community's power, launched its membership site, and received praise for the same. We will update this case study as we have more statistics and sign-ups. Reach out to our experts to transform your business digitally and stand out from the noise. Media Community Membership Platform Database Discourse
Case Study - How 3ie Uses Evidence Gap Map To Enable Global Development by Directing Scarce Resources to Effective Interventions and Under Researched Areas
Case Study - IIT Palakkad Revolutionizes Admission & Recruitment by Embracing Digital Transformation
IIT Palakkad, a premier engineering and research institute based in Palakkad, Kerala, is the newest Indian Institute of Technology (IIT) set up by the Government of India. This educational institute conceptualized remodeling its admission and recruitment portals by embracing digital transformation. The project involves building 5 portals -- Staff Recruitment, Faculty Recruitment, Research Admissions (MS, and Ph.D.), PG Admissions, and Summer Internships. Read on to learn the transformation journey of a legacy system to cost-effective portals that enable effective shortlisting and hiring processes, equip the teams to automate tasks, and boost productivity. Challenges Originally, the client was using legacy systems that required numerous manual tasks -- this kept the HR team occupied in administrative and paperwork. Moreover, the back and forth between the departments ended up consuming a substantial amount of time. Another concern was the way older portals were built -- they were hardcoded, which meant making even small changes, like fields in a form, was an arduous task. Developer intervention was guaranteed for every minimal modification, adding to the time taken to complete the task. Given that it's an educational institute, there are changes in the selection process, admission rules, courses, and fee structure every year. Imagine the amount of time and cost it would require to make every change! The above challenges lead to an underutilized potential of the HR team, human errors, and a lengthy shortlisting and hiring process. Our Approach We aimed to build portals to enable the internal organization to access the backend and create or modify content without technical know-how. Without much thought, Drupal was our top choice for this project. Besides, our goal with the platform was to: Reduce developer intervention: this would contribute to cost reduction, and enable quick changes to the portals. Make shortlisting and hiring processes productive: by assigning tasks right within the platform, teams could reduce the time used for the back-and-forth. Plus, the admins can filter applications with the help of predetermined criteria. Enable multi-level shortlisting: this portal would simplify features like creating a list, assigning the list, assigning tasks, and moving candidates to the next level. Enhance the workflow: once the candidates are selected via the shortlisting process, they would be notified via automated email/SMS. Automating tasks like these reduce redundant manual work. A portal with short and long-term benefits: finally, our goal was to build a platform that would reap benefits in the long run for the IIT team -- a scalable, flexible, and cost-effective solution. The idea here was to accelerate productivity, increase efficiency, embrace new technology, cut costs and adopt more ingenious ways of doing things and making the best use of existing resources. Solution We chose Drupal for this particular project for several reasons. Firstly, as a fact: 71% of the 100 universities use Drupal , including Ivy League Schools. Besides, here's how Drupal proved to be an ideal platform for an educational institute like IIT Palakkad: Ease of access Everyone from Professors, HR, and Director, can all log into the back end; they can view the list(s) assigned to them for review and scoring, or assign one themselves and filter the applicant results based on their preferred criteria (courses, category, and more). Another benefit is that admins can create a new form based on the existing forms, add or modify fields, and save them with a bit of training and eliminate dependency on developers. Scalable Since it's a university website, we were expecting a high amount of traffic. Plus, every year, there's a change in the data that needs to be collected, therefore creating new forms is a breeze. Moreover, the email and SMS tasks were automated, freeing up time for the HR teams. One of the best CMS Drupal continues to win one of the best CMS tags in 2021; it enables admins to create, modify, and publish content swiftly. This means posting jobs, updates, and other content is relatively straightforward. Plus, it's flexible, enables speedy implementation, and is known for its WYSIWYG editor. Multisite With different portals, it's cumbersome to manage and update each one separately. With a multisite feature in Drupal, admins can work and serve each site from a single codebase. Accessibility While admins can view forms in the portal, they can also save their shortlisted candidate list or download a CSV file. Finally, the portal provides a seamless experience for the admins and the applicants to log in and save progress on their forms. Results By embracing digital advancement, the institute is now in a better position to invite a large number of applicants. At the same time, their HR team is equipped with the knowledge to automate tasks that enable more productivity, increase morale, and make effective use of existing resources. The HR's role is now not just limited to paper and administration work but goes beyond that. Finally, multi-level shorting is faster, efficient, and hassle-free. The portals are still in progress for implementation, and we'll update this case study as more results come in. For your business's digital transformation, reach out to our professionals and ask for a consultation!  https://www.drupal.org/industries/education
Case Study - How 24 Mantra Uses Traceability to Establish a Transparent Farm to Fork Process & Boost Customer Confidence
This project was carried out in collaboration with YNA Transformations. 24 Mantra is the customer-facing brand of an organic food company, Sresta, that envisions a better planet, enriched farmers' livelihood, and healthy customers' lifestyle. The company empowers its farmers to adopt 100% authentic organic farming practices to bring the chemical-free goodness of farms to customer's tables. Building a platform that reflects its genuineness and makes the process of the crop to package transparent was critical. Simultaneously, building a strong producer-procurer relationship to build credibility and customers' trust was paramount. Challenges 24 Mantra realized the overworked usage of the word organic in the food and beverage industry, leading to misinformed buying decisions. Often, food packets labeled as "organic" aren’t genuinely organic, making it cumbersome for organic food fanatics to identify the natural produce. Moreover, if there's no way to prove the farmers' authentic practices, the company risks losing its voice in the domestic and international market. Therefore, it was imperative to instill credibility and ensure the potential buyers that 24 Mantra's produce is nutrient-rich, preserves the planet, and offers a sustainable livelihood for the farmers. Hence, there were two main challenges: Establishing credibility and building a direct relationship channel outside of the traditional retail ecosystem. Creating deep awareness, differentiating the company from its competitors. Building a platform that solves the above issues would also facilitate increased footfall on the website, opening gates to future opportunities for initiating e-commerce. Our approach After conducting the market research, we held a workshop with the Founder and other stakeholders to present our approach. The idea was to: Build a platform and introduce traceability so that customers can track the journey of their products from farm to fork. Introduce storytelling to tell tales of the farmers and help customers establish a connection with them. Traceability is one of the most effective ways to increase customer confidence since it makes the entire process transparent. Moreover, introducing traceability would allow the customers to learn about: The farms where crops are cultivated Quality of seeds used The method used to grow crops The soil used for organic farming Certifications This information is available to the customers once they scan the QR code on the package to track their product. Moreover, in a global supply chain, it's essential to infuse transparency and ensure customers are getting value for the price. Storytelling, on the other hand, would offer customers to read the tales of farmers who are growing the produces. This would connect people to the true story of the produce and reflect the genuineness of the brand. Project implementation We also conducted UX research workshops and created a user experience based on the findings. A We deployed decoupled Drupal 8.x with ReactJS as the front-end. It would allow us to: Capture 24 Mantra’s brand essence in the UI design. Build an engaging and fluid, app-like interface. Enable visitors to navigate the website effortlessly. Double down on videos and images telling stories of farmers and crops. Personalize user experience in each session. Equip the company with the right set of tools to fetch detailed reports and analytics. Enable the frictionless onboarding of users. Finally, we ensured the users have a memorable experience while administrators can operate the backend efficiently. For the end-user, we build a system that offers the ability to: Trace their purchased packet right to the farmers who cultivated the ingredients. Read inspiring farmer stories, place of origin of the crop, the soil used, and the process it undergoes. Read unique content about the products and the lives of farmers each time they visit the website For the administrator, the system offers: An intuitive user interface to manage the systems efficiently. Flexibility for the admin to create stories (visual narratives) using reusable UI components. Using structured data to provide search engine visibility and bring in more traffic. Results Our content partner updated the built product on the system and rolled it out for a soft launch. The design received praise for successfully capturing the essence of brand 24 Mantra and the intuitive, free-flowing UX. The platform went live on January 15, 2021, and we will update this case study as we have the traffic coming in.
Data lies at the heart of policy-making and research funding in public services. Reliable data enables faster, more accurate, and impactful decision-making and resource allocation. But, there's one big challenge with research papers: they are scattered across the web and grey literature. Besides, this data is often technical and hard to access, which only experts can understand. Consequently, decision-makers find it cumbersome to filter the imperative knowledge needed to make effective policies and research in low and middle-income countries. Sectors like healthcare, agriculture, and HIV/AIDS depend heavily on the existing data to view the impact of interventions and make future decisions. So, it's vital to see the interventions and their outcomes across several sectors to create impactful initiatives and policies and eliminate research wastage. That's when knowledge tools like Evidence Gap Maps (EGMs) come in useful. This article discusses what EGMs are and how they are an effective tool for policymakers and researchers. What Are Evidence Gap Maps? Evidence gap maps are an interactive, intuitive, and effective tool for measuring intervention (like policies and programs) in any sector, sub-sector, or area. It shows the volume of evidence and the "gaps" where little or no research has been conducted. It gives researchers and decision-makers the ability to find and access the research in an uncomplicated manner. Further, most evidence gap maps come with user-friendly summaries and links to resources where policymakers can dig deeper into the findings. While the rows in the map show interventions, columns contain the outputs of the same. In low and middle-income countries, EGMs are most effective as they help channelize the limited resources in initiatives to create the most impact. Plus, it saves research wastage where duplicate or low-quality research is being conducted. EGMs have the edge over other knowledge or evidence mapping tools because it shows the research gaps and offers a resource for informing practice and policy. Evidence gap map pulls the data from existing research and presents it on the map that makes it simple to comprehend the data. It allows the users to filter their searches allowing them to dig deeper into the sectors or sub-sectors. The sole reason for using EGMs is the fact that despite the inflation in the number of research papers, data is not being appropriately allocated, or research is getting wasted. Let's now see the critical purposes served by EGMs. What's the Purpose of Evidence Gap Maps? Evidence gap maps serve 2 key purposes It helps in policy-making: decision-makers often struggle with finding reliable and accurate research to make decisions. EGMs present the existing data on the map, come with links to find additional information, and have user-friendly summaries to grasp the findings. This enables faster acquisition of data and its implementation. It helps fund research: to avoid wasting resources on conducting duplicate research, the best way is to figure out a gap in the current sector. It helps avoid wasting research funds by prioritizing gaps. It also suggests the strategic use of scarce research funding. So, even though a large number of research papers are published every month, the challenge to extract accurate, actionable finding is still a challenge. Evidence Gap Map is the tool that enables effective decision-making and fully leverages existing funds and resources. The efficiency brought by the EGMs aims to enhance the lives of people in low and middle-income countries and improve the impact of interventions. Final Take Away Reliability, accessibility, and the ability to understand the existing research are integral for funding future research and making the best of the limited resource. Hence, the evidence gap map is a handy tool in public services for precise, faster, and effective decision-making to impact the masses and enhance their livelihood. We have built an Evidence Gap Map Portal for a leading impact evaluation organization, 3ie , make sure you check out the complete case study to learn the nitty-gritty. For your company's digital transformation, contact Zyxware Technologies!  https://developmentevidence.3ieimpact.org/
Pandemic has compelled digital transformation (DX) for most industries, making DX a "must-have" thing rather than a "nice-to-have" one. But embracing new operations methods came with its own set of challenges for each domain, and HR is no exception. While acquiring the right talent has always been one of the biggest challenges of HR, they now have the onus of maintaining culture, employee engagement, hiring, retention, or laying off during the work from home scenario. That's an entire set of added challenges no one would have envisioned. But there's a silver lining. Automation is an opportunity disguised as a mandatory change. Suppose HR professionals embrace these new changes and remodel the hiring process. In that case, they could elevate their roles and become strategic partners to drive a digital-first approach in the organization. So in this blog, we'll touch more on HR’s roles, discuss whether automation and DX are the same and what changes automation can bring to the HR domain. Is Automation Different from Dx? Digital transformation is the right mix of key elements, of which the two most important ones are: people and technology. As important as it is to have the right set of employees and retain them, it is to acquire the right tech stack. Automation is the road to a successful digital transformation. So by embracing automation, HR teams can drive organizational change and play a direct role in achieving the company's DX goals like capturing a new market segment, starting a new revenue stream, and more. One thing to note here is that DX never takes place in a silo; it's a continuous process that's successful when the entire organization works towards a common goal. That makes the role of HR even more critical -- to hire the right talent, retain them, foster communication and culture, and ensure business continuity. An employee engagement report by G2  shows that: “80% of HR employees implemented HR technologies to improve employee attitudes.” Finally, transformation is not possible when the company's resources are tangled in repetitive, tedious, and manual tasks that are better performed when handed over to the bots. So let's take a look at some benefits of automation in the HR domain. Significance of Automation in the HR domain Research shows that HR managers lose 14 hours  a week due to a lack of automation! Time is a costly asset for the company they can't afford to lose; hence, automation eliminates manual work by letting the bots work faster and more successfully. Automation can be created in multiple ways -- end-to-end automation of the recruitment process or delegating some parts of the hiring process to bots. Ideally, HR professionals prefer preserving the human element as the entire process would otherwise become cold. 1. Effective Hiring A team with all the required skill sets is the backbone of every organization. However, with growing business needs, there are often multiple positions open at once, leading to hiring at scale. Automation can help: Improve accuracy Eliminate bias Accelerate the hiring process Boost employee experience Eradicate human errors Increase response time While some automation software can filter applications based on the criteria set by HR, others aim to enhance communication with the help of chatbots. It's evident that these tools reduce time and enhance efficiency. 2. Increase productivity, decrease costs According to the Undercover Recruiter  : 80% of recruitment executives believe AI can improve productivity and performance. Day-to-day activities like document creation and management, streamlining workflows, data entry, and scheduling interviews consume a significant portion of time. By automating these segments, HR managers can work on other integral parts of the process. This also means that you can make the best use of your existing resources. 3. Boost Agility If there's one thing we can learn from the pandemic, it's to adapt to rapid changes in the business quickly. Automation empowers your business to respond to those changes and maintain business continuity. By adopting digital transformation, employees can work remotely (and safely), adopt new technologies, and upskill. Lastly, automation opens the doors to new opportunities and enhances responsiveness to unprecedented situations. Conclusion Digital transformation does not happen in one go, nor does it happen in silos. Any organizational change requires strategy, buy-in from employees, and the proper roadmap. Learn how we helped IIT Palakkad, an educational institute, embrace digital transformation and revolutionize its HR domain. To get a consultation on your digital transformation journey, reach out to us!  https://www.g2.com/articles/hr-human-resources-trends-2020  https://ideal.com/how-recruiters-feel-about-ai/  https://theundercoverrecruiter.com/global-stats-recruiting-trends/
Knowledge Management Hub To Help Fast-Track The 2030 Agenda Implementation For An Intergovernmental UN Regional Commission Home Page Screenshot Serving as the UN's regional hub, the Social Commission looks after the economic and social development activities in the region. It aims to strengthen the collaboration among countries to achieve holistic and sustainable development. To fast-track the 2030 Agenda implementation for achieving SDGs (sustainable development goals) like eradicating poverty, combating climate change, and reducing inequality, the commission envisioned a Knowledge Hub. This digital hub would serve as an all-inclusive platform for stakeholders and UN country teams (UNCT) to find regional resources and strengthen their work. Besides, the platform would pool regional data, entail knowledge resources, and offer access to expertise. Challenges Faster implementation of the goals lies at the heart of this project; to achieve that, the information should be easily accessible by the SDG promoters (like the contributing government departments). Another core aspect of this project was finding the appropriate information to supplement the researcher's work and encourage knowledge sharing. That's possible when findability and content architecture are well-implemented. Plus, to find information, it's integral to organize it first. As the first law of e-commerce design states, "if the user can't find the product, the user can't buy the product." In this case, if decision-makers cannot find the right knowledge article, how can they realize the goals on time? Our approach Starting with the platform development, Drupal 9 was chosen as the CMS, given the robust characteristics that make it a top choice for organizations. Furthermore, we suggested a faceted search as this is the ultimate way to find information on websites. Faceted search offers precise search results without letting the users meet the dead-end like a null-result. Here are a few more advantages of faceted search that led us to believe this is the right solution for this project: It makes finding any content a breeze. Optimizes search by showing results from pre-defined "facets." Reduces time for multiple searches trying to find something particular. Filters results as per the various attributes to help readers narrow down their search. Finally, systemizing data using a taxonomy-based organization was considered for storing and displaying content. Implementation Drupal 9 is our preferred choice of CMS, especially for the Knowledge Hub, because of its capabilities of managing large-content bases. Besides being an open-source platform, it's highly flexible and easy to manage. Then, Apache Solr, an open-source search engine, was employed to facilitate easy access to knowledge. Solr has advanced search capabilities, is flexible and scalable. As mentioned above, enabling faceted search allowed us to apply filters to the search inquiries, aiding in implementing findability. This feature would allow users to narrow down their searches using filters like: Type of content Theme Organization SDG Region Finally, the content was stored in JSON format and in a taxonomy-based organization to classify it based on various attributes. Remember when we said to find information, it's integral first to organize it? This is what we meant. This way, the latest UN knowledge resources, data, and policy expertise was made available in a user-friendly manner. Results What is produced out of the above application is a digital platform that enables easy access to the regional knowledge to the stakeholders and UNCT. This knowledge, in turn, would allow faster implementation of the Agenda 2030. Finally, the client can upload, manage, and store data in an organized manner and make changes without any technical interference. For your organization's digital transformation, contact Zyxware Technologies! Public Services Drupal 9 Case Study Apache Solr Taxonomy Manager
How The News Minute Launched a Membership Site to Foster Community & Build a Sustainable Media Business
The News Minute is a digital news platform that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business? That's when the concept of TNM Connect was born - to keep news free of cost while creating a membership fee based community of readers around the news. The members can interact with the editors and reporters at TNM around specific news stories published on the website. This engagement around the news helps NRIs, a major audience of TNM, connect in a deeper manner with their cultural roots and discuss matters that interest them, be it political, social, celebratory, or tragic, in an informed manner. “We’re very excited that GNI has selected TNM Connect for funding. At TNM, we believe that our journalism should be for public good, and we are going into this project with this motto in our DNA,” Vignesh Vellore, CEO of The News Minute, says. TNM Connect is a project funded by Google Innovation Challenge, run by the Google News Initiative. Challenges Some of the biggest challenges of building a membership site with a globally spread out audience are: accepting overseas payments, accommodating large traffic, and creating a thriving and engaging community. Moreover, it was integral to build a platform that would fulfill TNM's requirements, which are as follows: Simplify onboarding, payment, and management of the membership. Enable members to pay using various options, maintain, and renew their membership. Facilitate single sign-on using TNM ID to access the mobile app, website, and discussion forum. Offer exclusive content to the members like: Advertisement free access to the TNM portal and mobile application. Access to a membership directory and personal profile. Automatically subscribe to a member-only newsletter. Creating a contact database to ensure TNM can have communication with their members selectively. Overcoming the above challenges would enable TNM to offer a seamless experience to their NRI audiences residing in the US, UK, and UAE. Finally, it would help the audience stay connected to their cultural roots by discussing issues in their home town and get access to a member-only experience like an ad-free platform, the weekly newsletter, digital community, events, and more. Our approach Each membership site is unique and caters to separate audiences. Thus, to create a platform that helps TNM achieve its goals, we analyzed several CRMs and discussed the same with the client, to reach a mutual ground. Our idea of an ideal platform was the one that supports login system on mobile and web, restricts ads, and supports payment gateway to facilitate online payments. Finally, the platform should activate a discussion forum that grants members access to a bustling community. Solution We implemented CiviCRM on Drupal 8, and our recommendation was based on enabling: Member sign-up Member profile Membership renewal reminders Contact database for the administrator Easy communication with the members Ad-free experience for members Flexibility in payment gateway Furthermore, Drupal 8 would ensure single sign-on, so that members can seamlessly sign in to various devices, locations, and times. Finally, Discourse, an open-source platform, was chosen as the discussion forum since it offers a clutter-free community experience. Discourse works well with small as well as large groups, which is perfect for scaling a community. Results Creating a membership site to turn your visitors into brand ambassadors and gain your potential customers' trust is a winning strategy. TNM Connect leveraged its community's power, launched its membership site, and received praise for the same. We will update this case study as we have more statistics and sign-ups. Reach out to our experts to transform your business digitally and stand out from the noise.
Consumer Packaged Goods companies traditionally reach their customers via a chain of retailers and distributors. However, in this approach, the companies have no direct contact with the customers, and consequently, no accurate customer data. Additionally, companies lack the chance to strengthen their customer relationship and build consumer insights or bring innovations in products based on those. As a result, more and more CPG companies are embracing the future of retail--D2C-- and transforming digitally. A key finding from Brandshop's Digital Consumer Preference Survey, 2018, where over 1,000 U.S. citizens participated, highlights that: 87% of the participants would prefer purchasing from a brand online if they could. D2C sales strategy empowers CPG companies to create a unique buying experience from start to end, strengthen customer relationships, and collect detailed, accurate customer data. For one of our clients, an F&B giant, we had established a direct-to-consumer platform that aimed to integrate with various touchpoints, offer a personalized service to consumers and equip the company with tools to collect and analyse data. Read the full case study here. In this article, we will shed light on the following benefits of D2C for CPG brands: Controlling each element of the buyer's journey Foster customer relation Gain deep customer insights Personalize offerings Making omnichannel commerce a reality Importance of D2C Strategy for CPG companies Controlling each element of the buyer's journey In the traditional method, brands have control over the packaging and advertising of their products. But, what about the customers' buying experience once the products hit the shelves? Companies in no way can personalize the entire buying experience with this strategy. However, by establishing direct customer touchpoints, CPG brands can offer their customers unique experiences and influence their shopping journey. Personalizing the customer journey leads to higher engagement, better communication, and a more substantial influence on sales. Foster customer relation The ability to control the entire experience ensure you offer a sound buying experience, resulting in better customer relationships. Furthermore, selling directly to the customers empowers the brands to own the customer relationship and talk to them without any third-party involvement. Brands have tools that help them understand their customers better and make a data-driven decision that further strengths the customer relationship. Gain deep customer insights Being in direct contact with the customers, undeniably allows brands to collect profound, accurate results unparalleled to other market research methods. The company can look into the demographics, lifestyle, buying behavior, preferences, and other data. This data enables the business to make accurate marketing decisions and create a better product roadmap. Personalize offerings One of the most significant advantages of going D2C is the flexibility to offer a personalized service to your customers. By selling directly to the customers, companies can offer a totally different service. Example: customers can select their preferences--from packaging to mixing various assortments--customers can create their own products. Making omnichannel commerce a reality Besides creating a unique experience, companies can create an omnichannel strategy where customers can shop from various points and have a seamless experience. The freedom to buy from multiple channels lets the customer shop at their convenience and get the product either from the store or home-delivered. With headless commerce, it's possible to create D2C commerce where customers can have a seamless experience across various channels. For one of our clients, one of the world's largest F&B company, we deployed the Headless Magento B2C e-commerce platform that would enable the company to: Create a personalized buying experience Collect rich customer insights Make data-driven decisions Enhance customer relationship Step into d2c landscape for the first time Should CPG brands go D2C: the bottom line The undeniable benefits of the D2C platform reflect the importance of accelerating the path of digital transformation to capture users' attention, engage them online, and create a lasting experience. To know how Zyxware Technologies can help you transform your digital presence, and establish a direct-to-consumer platform, contact our experts today. Contact our experts We deployed a Direct To COnsumer Headless Magento B2C e-commerce platform for a Multi-Billion Dollar Consumer Packaged Goods company. References: Brandshop's Digital Consumer Preference Survey: https://brandshop.com/2018-consumer-preferences-survey/ (PDF) Accessed January 2021.