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Digital Asset Management (DAM) refers to the processes and tasks an organization follows to effectively manage, recover, share and distribute their digital assets or files. Today, Digital Asset Management has proven to be a crucial resource for marketers. By utilizing a vast array of digital assets, marketers can easily communicate brand messages across a rapidly-changing digital landscape.

The massive strides in digital communication technologies has transformed the Internet into a virtual hub for different consumers to enjoy quality entertainment with a simple swipe and tap of the finger. Thanks to its tremendous growth, the entertainment and media sector has also forayed into the networking space, to enhance its utility through the Internet.

When you try to set up a local development environment from a drupal dump which includes just the code base and the database without the Drupal files folder you will run into the issue of missing files. Drupal would think that it still has all the files in the Drupal files folder and would create links / process images as usual. This would however lead to a lot of unexpected errors in a lot of unexpected places. If you really do not care about the content in these files and want to recreate the missing files here is how you do this.

If your agenda is to build a new web project, real quick and real fast, Drupal, the open source platform for web content management, is the one that you should embrace. Drupal has powered millions of websites across the virtual universe inclcuding those of large organizations including the White House, Economist, Al Jazeera and World Economic Forum. With a large number of Drupal themes and modules freely available, you are guaranteed to rush through your web project in a flash.

If you are the Social Media Manager for a B2B company, you are probably in search of a strategy that will engage your users and turn them into loyal followers and give your organization long-term success. Using Social Media Marketing has long been the domain of B2C companies while B2B companies have been sceptical about its effectiveness as a potent weapon, especially in the longer run.

What is brand loyalty? A name that intentionally/unintentionally or spontaneously comes to your mind when you think of a specific product or service. For example, what comes to your mind when you think of ‘Colgate’? Zap comes the reply without wasting even a nano second.

Did you know that Drupal has been the content management system (CMS) for a lot of popular organizations and companies across the world such as the White House, Al Jazeera, The Economist and World Economic Forum? Drupal provides a flexible platform for creating innovative and vibrant community web portals, personal websites, eCommerce sites, social networking sites, newsletters and a lot more with absolute ease. Moreover, it comprises extremely powerful modules that can be used for building large, complex sites, and it's the best platform that exists today for SEO.

One of our app utilize photographs taken using device camera. It was required to resize the taken image. After searching, it is realized that there is no native cordova plugin for image manipulations on different mobile platforms. It is also realized that canvas element of HTML can be utilized for image manipulations. There are numerous libraries that makes manipulations possible using canvas, all of them were supposed use from UI or required user facing canvas. But it was not the case in our app.

The surge in the use of mobile devices and the ease of accessing the Internet through various devices such as tablets, smartphones and smart watches (rather than the traditional desktop and laptops) have changed the way websites are being built and accessed.

Agile is to project management what OOPs (Object Oriented Programming) concept is to programming languages (like PHP, Java, C). It divides the complexity of large projects into bite-sized chunks. Compared to a traditional sequential process like Waterfall, Agile promotes a disciplined project management process that encourages frequent inspection and adaptation. It encourages teamwork, self-organization and accountability.

The surge in the use of mobile devices and the ease of accessing the Internet through various devices such as tablets, smartphones and smartwatches (rather than the traditional desktop and laptops) have changed the way websites are being built and accessed.

The Internet has revolutionized the way businesses are being carried out. Every brand and business is engaging their customers or users to interact with them. The media and entertainment industries are no different. They have adopted the creative sharing and interaction strategy to grab the users’ attention and to keep them actively engaged.

In order to hone your existing skills and make it to the top as a proficient Drupal developer, it is critical to understand and imbibe a few things that will augment your knowledge levels further.You are bound to learn many things along the path to becoming a Drupal developer, yet you shall do well to account for the following tips and succeed at all levels.

Discover what you should look for before choosing a Drupal development company for your business needs.

If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together.

High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time.

Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.

Zyxware Technologies is happy to announce that we have contributed Custom Landing page builder, yet another module, to the Drupal community.The Custom Landing Page Builder module enables webmasters to build custom landing pages using WYSIWYG editor while still having complete control over the full layout of the page including the header, navigation, page content, footer, forms and so on.

Marketing of a product or a concept is no longer limited to using the conventional methods of communicating to a potential customer like print or television advertising or billboards. Today, with the faster penetration of Internet and proliferation of devices such as mobiles, smart phones and tablets, social media tools like Facebook and Twitter have become extremely relevant to market a product.