Ways to improve search engine rankings
https://www.zyxware.com/sites/default/files/styles/user_image/public/default_images/index.png?itok=2YmREnrP
BY Moses Raymond
3 years ago
SEO
0
comments comment

Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.

You can implement a few simple suggestions and ensure that your website is displayed prominently at the top of the search engine results. This is bound to help your business - the higher your website gets in the search engine results, the more traffic and clicks your website will generate and that too, absolutely free.

Let's see how:

Publishing of relevant and useful content: There is absolutely no substitute for high quality content. Better the quality of content on your website, the better it can drive the search engine rankings. Your potential customer is one who is looking for content that will supplement and validate what he or she already knows about a particular product and quality content will ensure that your website drives more visitors to your website and generates more leads. Your user should be the main focus and not the search engine, as quality content is bound to draw more customers and also establishes your reputation and authority while increasing traffic to your website.

Use of right keywords: By emphasizing on a well-thought keyword or a key phrase throughout the website on all pages, you can ensure that your customer finds you easily, especially when the keyword/phrase is repeated in the first and last paragraphs of your content and liberally sprinkled in between.The use of italics, bold letters, headings etc. should be done carefully while making sure it is not overdone or it shall be seen as a deliberate act.

Infusing fresh content: The relevancy and freshness of a website’s content is judged by the frequency of updating its content. Therefore, it is absolutely pertinent for your website to be infused with new content on a regular basis. Search engines love updated content and you will benefit tremendously by taking this small but important step.

Make your website link-worthy: It is a fantastic idea to create links within your text as a phrase that is rich in keywords will work in two ways:

  • Your search engine rank will improve
  • The ranking of the page it is being linked to will increase

Optimized use of Metadata or Metatags: Metadata means “Data about Data” and is a vital element as search engines make use of such data in order to add web pages to their search index. Your business website will be populated with space to insert information about page contents and this metadata is categorized as follows:

  • Title Metadata
  • Keyword Metadata
  • Description Metadata

Avail our Digital marketing services to make sure your organization’s website appears on the topmost rung of popular search engines like Google, Bing or Yahoo. Our rapidly growing list of clients is proof of our success. They have benefited tremendously by utilizing our expertise. Needless to say, our team is all geared up to meet your high standards of expectations. So,call us today and forge the partnership of a lifetime!


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on 21st August 2007 / by webmaster
When you are posting a blog on your blogspot, blogger automatically uses your title to create a url for your post. This happens only if you have enabled post pages in the Settings » Archives » Enable post pages setting to true. However if you are using a fairly long title, blogger will simply truncate at the end of the last complete word so that the total remains within 40 characters. Most blogspot/blogger users don't realize this but this is what blogspot does behind your back. There is no option to edit the url during posting or editing. However there is a way in which you can get back the control over the process and prevent blogger from truncating your SEO optimized URL to mere jargon. The URL for a blogspot post is created the first time a post is saved. So create a SEO targeted title when you post your blog entry. Then go back and edit your entry and change the title to whatever way you wanted it to be. This way you will end up having a good URL as well as having all your keywords in the content of the URL Text. This small mistake that most bloggers make could cost the bloggers several ranking points in the different search engines. "Tutorial on how to make beautiful pie" would bring you a totally different audience from "Tutorial to how to make beautiful pie-charts". So next time you post your blog entry double check your URL and make sure that it conveys what it was intended to convey and that it contains all the relevant keywords that you wanted it to contain. Web Development SEO Leave a reply Your email address will not be published. Required fields are marker * Randy M. (not verified) access_time 19 Jun 2019 - 18:32 I have been frustrated by this and don't know why they don't change it to the standard 60 character length for a URL title. I recently came to the same conclusion, more or less, that you did and decided to put the SEO terms on the front part of the title. Your suggestion gives me another tactic to use to make a SEO friendly URL from my posts. Thanks for your idea. Add new comment
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on 16th January 2008 / by webmaster
Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where www.example.com and example.com leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but example.com will redirect you to www.example.com with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also. The article is relevant only to those webservers running Apache. There are two ways in which you can issue a 301 redirect using .htaccess on an Apache Webserver. One is using a mod_alias Redirect statement and the other is using the mod_rewrite Rewrite statements. Redirect statements take paths and assign corresponding paths to be redirected to while rewrite statements take regular expression patterns and associate paths where matched urls have to be redirected to. When you install Drupal, it will automatically insert statements in the .htaccess file that will allow you to redirect www.example.com to example.com or vice versa. The only thing you have to do normally would be to uncomment the statements corresponding to your preference of accessing your domain ie with or without the www part. # If you want the site to be accessed WITH the www. only, adapt and # uncomment the following: # RewriteCond %{HTTP_HOST} ^example\.com$ [NC] # RewriteRule .* http://www.example.com/ [L,R=301] # # If you want the site to be accessed only WITHOUT the www. prefix, adapt # and uncomment the following: # RewriteCond %{HTTP_HOST} ^www\.example\.com$ [NC] # RewriteRule .* http://example.com/ [L,R=301] There is however a problem with the above redirections in that they lose the rest of the URL. Say for example if you try to access example.com/somepath and your configuration is to use the www prefix the user will be redirected to www.example.com but the somepath part will be lost. This can easily be rectified by the following small change in the Rewrite Rule # For the first option you can use the following rewrite rule # RewriteRule (.+) http://www.example.com/$1 [L,R=301] # # whereas for the second you can use the following rewrite rule # RewriteRule (.+) http://example.com/$1 [L,R=301] These modifications will ensure that the user will be redirected to the correct page with or without the www prefix and without losing on your page ranks. So make the necessary modifications and make sure that you can access the pages to your site using only one version of the URL. The above configuration of .htaccess should be used not just for Drupal websites but for all websites. If however your problem is the reverse, ie you don't have pages corresponding to the URLs that the user typed, ie if you are getting lot of 404 errors (page not found errors) and users are thrown to the default Page not found page, you can try installing the Drupal Search404 Module to search for the keywords in the URL and show relevant results to the user. You can read more about apache mod_alias and apache mod_rewrite at the apache official documentation Apache mod_rewrite and Apache mod_alias Web Development Drupal SEO Drupal Planet Leave a reply Your email address will not be published. Required fields are marker * Anonymous (not verified) access_time 19 Jun 2019 - 18:16 Hello. I'm trying to make example.com show as www.example.com, and I'm running into difficulties. I'm on Apache 2.0 and using the following lines in my httpd.conf file: RewriteEngine on RewriteCond %{HTTP_HOST} ^xxxxxxxxxx\.com$ [NC] RewriteRule ^(.*)$ http://www.xxxxxxxxxx.com/$1 [L,R=301] When I go to http://xxxxxxxxxx.com, I get http://www.xxxxxxxxxx.com (as expected). However, when I go to http://xxxxxxxxxx.com/node/1 (it's a Drupal site), I get a 404 thrown and the URL changes to xxxxxxxxxx.com/var/www/drupal/node/1. Same thing with www.xxxxxxxxxx.com/node/1. Any suggestions? I want to run without Drupal's .htaccess file (instead incorporating these calls into my httpd.conf file). webmaster access_time 19 Jun 2019 - 18:16 In reply to Rewrite including filesystem path by Anonymous (not verified) I think the problem is with the base path which results in the redirection to /var/www/ part. The best approach I would think is to start with drupal htaccess and then strip out parts and move to httpd SNVC (not verified) access_time 19 Jun 2019 - 18:16 This is definitely a good guide. Thanks for this. wellyson access_time 19 Jun 2019 - 18:16 This is really nice and helpful. Add new comment
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on 08th April 2008 / by webmaster
We are a tech start-up firm. Our objective is to make money by developing successful web based applications for the general public. There are two ways of making money online. One is when you create a web based system and then sell rights to advertise on the website to ad-networks or directly to companies. The second is when your application becomes immensely popular and you sell the complete website to a bigger player who pays for future revenues and consolidation advantages. History of Zyxware.comZyxware has been in operation for almost 2 years now. We did not have a website for almost the whole of the first year. The reason was that we did not have the manpower capability to manage and maintain the site on a regular basis. But currently our operations are becoming smooth and we have the necessary in house capability to manage our site. From a meager 20 to 30 visitors per day in March 2007 we have grown to over 2000 visitors per day in by March 2008. 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However sooner or later we are going to have a separate support forum for users so as to be able to manage the customer interaction part more smoothly. We also have added some features on our site targeted at providing useful services to the users. One example is our Request CD Service which allows users to request for free software cds which we download and send to the users at the cost of media and shipping. We have invested a lot of time and effort to get to this level. And even this is not even close to where we would like ourselves to be. However we are on our way. One reason why we are looking to increase the traffic on our site is to use it as a launchpad to drive our products and services. The larger the number of hits the larger would be the number of people who will get a chance to sample our applications. 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Web Development Internet SEO Leave a reply Your email address will not be published. Required fields are marker * satyaban maharana (not verified) access_time 19 Jun 2019 - 18:19 How to get rich webmaster access_time 19 Jun 2019 - 18:19 In reply to How to get rich by satyaban maharana (not verified) Well we are still figuring out how to get rich :) Pagination Current page 1 Page 2 Next page Next › Last page Last » Add new comment
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