Ways to improve search engine rankings
BY Moses Raymond
4 years ago
0 comments comment

Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.

You can implement a few simple suggestions and ensure that your website is displayed prominently at the top of the search engine results. This is bound to help your business - the higher your website gets in the search engine results, the more traffic and clicks your website will generate and that too, absolutely free.

Let's see how:

Publishing of relevant and useful content: There is absolutely no substitute for high quality content. Better the quality of content on your website, the better it can drive the search engine rankings. Your potential customer is one who is looking for content that will supplement and validate what he or she already knows about a particular product and quality content will ensure that your website drives more visitors to your website and generates more leads. Your user should be the main focus and not the search engine, as quality content is bound to draw more customers and also establishes your reputation and authority while increasing traffic to your website.

Use of right keywords: By emphasizing on a well-thought keyword or a key phrase throughout the website on all pages, you can ensure that your customer finds you easily, especially when the keyword/phrase is repeated in the first and last paragraphs of your content and liberally sprinkled in between.The use of italics, bold letters, headings etc. should be done carefully while making sure it is not overdone or it shall be seen as a deliberate act.

Infusing fresh content: The relevancy and freshness of a website’s content is judged by the frequency of updating its content. Therefore, it is absolutely pertinent for your website to be infused with new content on a regular basis. Search engines love updated content and you will benefit tremendously by taking this small but important step.

Make your website link-worthy: It is a fantastic idea to create links within your text as a phrase that is rich in keywords will work in two ways:

  • Your search engine rank will improve
  • The ranking of the page it is being linked to will increase

Optimized use of Metadata or Metatags: Metadata means “Data about Data” and is a vital element as search engines make use of such data in order to add web pages to their search index. Your business website will be populated with space to insert information about page contents and this metadata is categorized as follows:

  • Title Metadata
  • Keyword Metadata
  • Description Metadata

Avail our Digital marketing services to make sure your organization’s website appears on the topmost rung of popular search engines like Google, Bing or Yahoo. Our rapidly growing list of clients is proof of our success. They have benefited tremendously by utilizing our expertise. Needless to say, our team is all geared up to meet your high standards of expectations. So,call us today and forge the partnership of a lifetime!



on 21st August 2007 / by webmaster
When you are posting a blog on your blogspot, blogger automatically uses your title to create a url for your post. This happens only if you have enabled post pages in the Settings » Archives » Enable post pages setting to true. However if you are using a fairly long title, blogger will simply truncate at the end of the last complete word so that the total remains within 40 characters. Web Development SEO Leave a reply Your email address will not be published. Required fields are marked * Randy M. (not verified) access_time 11 Nov 2019 - 01:43 I have been frustrated by this and don't know why they don't change it to the standard 60 character length for a URL title. I recently came to the same conclusion, more or less, that you did and decided to put the SEO terms on the front part of the title. Your suggestion gives me another tactic to use to make a SEO friendly URL from my posts. Thanks for your idea. Add new comment

on 16th January 2008 / by webmaster
Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where www.example.com and example.com leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but example.com will redirect you to www.example.com with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also. Web Development Drupal SEO Drupal Planet Leave a reply Your email address will not be published. Required fields are marked * Anonymous (not verified) access_time 10 Nov 2019 - 16:38 Hello. I'm trying to make example.com show as www.example.com, and I'm running into difficulties. I'm on Apache 2.0 and using the following lines in my httpd.conf file: RewriteEngine on RewriteCond %{HTTP_HOST} ^xxxxxxxxxx\.com$ [NC] RewriteRule ^(.*)$ http://www.xxxxxxxxxx.com/$1 [L,R=301] When I go to http://xxxxxxxxxx.com, I get http://www.xxxxxxxxxx.com (as expected). However, when I go to http://xxxxxxxxxx.com/node/1 (it's a Drupal site), I get a 404 thrown and the URL changes to xxxxxxxxxx.com/var/www/drupal/node/1. Same thing with www.xxxxxxxxxx.com/node/1. Any suggestions? I want to run without Drupal's .htaccess file (instead incorporating these calls into my httpd.conf file). webmaster access_time 10 Nov 2019 - 16:38 In reply to Rewrite including filesystem path by Anonymous (not verified) I think the problem is with the base path which results in the redirection to /var/www/ part. The best approach I would think is to start with drupal htaccess and then strip out parts and move to httpd SNVC (not verified) access_time 10 Nov 2019 - 16:38 This is definitely a good guide. Thanks for this. wellyson access_time 10 Nov 2019 - 16:38 This is really nice and helpful. Add new comment

on 08th April 2008 / by webmaster
We are a tech start-up firm. Our objective is to make money by developing successful web based applications for the general public. There are two ways of making money online. One is when you create a web based system and then sell rights to advertise on the website to ad-networks or directly to companies. The second is when your application becomes immensely popular and you sell the complete website to a bigger player who pays for future revenues and consolidation advantages. Web Development Internet SEO Leave a reply Your email address will not be published. Required fields are marked * satyaban maharana (not verified) access_time 11 Nov 2019 - 01:43 How to get rich webmaster access_time 11 Nov 2019 - 01:43 In reply to How to get rich by satyaban maharana (not verified) Well we are still figuring out how to get rich :) Add new comment
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