Ways to improve search engine rankings

By Moses Raymond | 29th September 2015 | 3 min read

Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in.

You can implement a few simple suggestions and ensure that your website is displayed prominently at the top of the search engine results. This is bound to help your business - the higher your website gets in the search engine results, the more traffic and clicks your website will generate and that too, absolutely free.

Let's see how:

Publishing of relevant and useful content: There is absolutely no substitute for high quality content. Better the quality of content on your website, the better it can drive the search engine rankings. Your potential customer is one who is looking for content that will supplement and validate what he or she already knows about a particular product and quality content will ensure that your website drives more visitors to your website and generates more leads. Your user should be the main focus and not the search engine, as quality content is bound to draw more customers and also establishes your reputation and authority while increasing traffic to your website.

Use of right keywords: By emphasizing on a well-thought keyword or a key phrase throughout the website on all pages, you can ensure that your customer finds you easily, especially when the keyword/phrase is repeated in the first and last paragraphs of your content and liberally sprinkled in between.The use of italics, bold letters, headings etc. should be done carefully while making sure it is not overdone or it shall be seen as a deliberate act.

Infusing fresh content: The relevancy and freshness of a website’s content is judged by the frequency of updating its content. Therefore, it is absolutely pertinent for your website to be infused with new content on a regular basis. Search engines love updated content and you will benefit tremendously by taking this small but important step.

Make your website link-worthy: It is a fantastic idea to create links within your text as a phrase that is rich in keywords will work in two ways:

  • Your search engine rank will improve
  • The ranking of the page it is being linked to will increase

Optimized use of Metadata or Metatags: Metadata means “Data about Data” and is a vital element as search engines make use of such data in order to add web pages to their search index. Your business website will be populated with space to insert information about page contents and this metadata is categorized as follows:

  • Title Metadata
  • Keyword Metadata
  • Description Metadata

Avail our Digital marketing services to make sure your organization’s website appears on the topmost rung of popular search engines like Google, Bing or Yahoo. Our rapidly growing list of clients is proof of our success. They have benefited tremendously by utilizing our expertise. Needless to say, our team is all geared up to meet your high standards of expectations. So,call us today and forge the partnership of a lifetime!