Is high-quality content necessary for creating a powerful brand?

By | 29th Sep 2015 | 3 min read

High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time.

A brand is, therefore, a set of perceptions developed over years of association with a company, it's products and services. It is interesting to note that there is a kind of mob attitude involved in branding. Not everyone might have experienced driving a Merc or a BMW, but all of us associate it with top quality because of their brand names. The flip side of the coin is that the top brands have to consistently maintain this standard in their entire future line of products so as to ensure higher customer satisfaction. It is a win-win situation for both the company and its customers. Customers need to know what they buy is worth the money and the company has a reliable customer base it can count on. Branding also adds value because people are willing to pay more for a branded product than for an unfamiliar brand. In content marketing, the brand familiarity is brought on through blogs, videos, webinars, press releases, case studies, white papers, social media and events like camps.

Quality in the content enhances the brand reputation, thus encouraging revisits from the audience. The key principles to get high-quality content are:

Accuracy: Ensure that the content produced is accurate and reliable so that others in the industry can rely on you as a resource. This also enables web linking and thus SEO.

Constant Research: Constant and continuous research will help you stay on top of the game. This also enables the production of content that keeps your audience informed and which drives more traffic to your site.

Keeping up with the latest trend: Being up-to-date on the latest trends in the industry helps you to write content that is original and riveting.

Appeal: You can make your content compelling by making it interactive( by inviting feedback through some questions) and drawing in the audience for a more active response.

Clear and concise: Being clear and concise in your content helps to remove clutter from your content and keep the target audience engaged.

Never rest on your laurels: Even if your product does not pick up or it does amazingly well, research, research and more research will help stay ahead of your competitors. Learn from the flaws in your product or services to achieve something better. No single company is there that has not had downfalls but successful ones learnt from their fallout.

Close to a decade, Zyxware Technologies has been enabling individuals and enterprises develop their brand identity through our content marketing services. From website development, web application development to branding and Digital marketing services, we can be the one stop shop for all your IT needs.

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