Is Content quality important and how does Google judge it?

By Bipasha Baijulal | 30th September 2015 | 3 min read

If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together.

Content marketing is one of the best cost-effective ways of creating brand awareness and improving brand perception among a huge audience. For successful marketing, online platforms need quality content that is often a captivating collage of pictures, videos, relevant text and ads among many other elements.

What is the significance of content quality?

The purpose of “content” is to educate people about your products and services and to influence and encourage them to choose your brand. Quality content will also ensure that visitors return to your site in future. Effective content reflects the tone, style and purpose of your brand. So the more attractive, engaging and entertaining the content, more are the chances of a rapid and huge audience growth for your brand.

Does the quality of content have an impact on the traffic to your site?

Let me explain that with an example.You want to gather information about a few good web development agencies. How would you find them? In today’s digital age, the greatest probability is that you will search for them online through search engines such as Google. And then you are likely to visit the web pages of agencies that are ranked high on the search results. Your web page attracts visitors by showing up on search results. For attracting high traffic, your site needs higher ranking and hence, search engines always favour web pages that have high quality content.

So, what is Google’s benchmark for quality content?

Google is being constantly updated to provide its users with accurate results for their search terms. So the highest priority for Google or any other search engine would be to direct its users to sites that provide the best answers to the user’s queries. And how does a search engine determine that? Here are a few criteria for quality content, based on which Google ranks web pages:

Sensible use of keywords and related keywords: Keywords and related keywords need to be used in the right proportion for a better ranking. And if links to your page has the specific keywords, then in Google’s perspective your web page is relevant and important. But the over use of keywords can make Google penalize your website.

Vast and informative Content: Google has to keep its reputation intact and that is why it votes for web pages that have the maximum amount of valuable information related to the search term.

Up-to-date, error-free content: Google loves fresh content that is updated frequently and is free of grammatical errors and spelling mistakes. Therefore, web pages need to have new content which can be easily comprehended by an average person.

Shared Content: The content that is shared with other popular websites including the social media gives your web page more credibility and affirms that it is informative as well.

Engaging Content: Last but not the least, the content needs to be engaging for the reader. For improved ranking, it is necessary that the readers share and comment on the content of the webpage.

Quality content is a significant factor that Google judges in order to rank your web page. We, at Zyxware, combine creative content marketing, Digital marketing and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach.

Quality content is a significant factor that Google judges in order to rank your webpage. We, at Zyxware, combine creative content marketing, Digital marketing services and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach.

To know more about our Digital marketing services, please contact us.