What is brand loyalty? A name that intentionally/unintentionally or spontaneously comes to your mind when you think of a specific product or service. For example, what comes to your mind when you think of ‘Colgate’? Zap comes the reply without wasting even a nano second.
More than 90 percent of the respondents from India still vouch on Colgate. Though there are numerous other brands in India that share a substantial part of the pie, Colgate never ceases from memory as it was the first company that introduced the concept of toothpaste in the country. So, this is the power of a brand.
However, the scenario has changed. The concept of monopoly died a natural death just like the ambassador cars. Now, the market is flooded with brands that are fiercely competing to survive the cut-throat competition in the market. Customers are spoilt for choice. Added to this, social media has opened up a world of products and services from numerous brands across the world. While it provides a great platform to reach out to a wider customer base, it makes it equally difficult for marketers to establish brand authenticity.
With the boom in social media, companies are strategizing to reinforce brand loyalty into their customer base.
So, what are the steps they have adopted to maximize their brand authenticity?
Let’s take a look at the some of the tried and tested ways to tick on social media.
Using Social Media as a branding tool: Before plunging into social media, you should be absolutely clear about your brand values. This will help you to strategize according to the customer behavior and value proposition. It helps to reinforce the brand statement while engaging the customer in marketing activities through digital platforms such as Facebook, Google+, Google Hangouts, Pinterest, Twitter, Tumblr et al.
Social media is a platform for people to share views and updates about anything and everything under the sun. Hence brands have to be particularly careful about the service they are providing. Remember, you are constantly under social media surveillance. Here again you have to reinforce your brand statement. Never forget the golden words, ‘keep the promise you made to your customers.’
Make your customers a part of your brand: If you are really serious about your business, make your brand statement so strong through your product and customer service that it turns your customers into your spokesperson.The customer should not be considered as a patron, rather he/she is an evangelist who endorses the brand. The best way to achieve this is by engaging the customers. Invite opinion polls, reviews and ratings from the customers. Reinforce the fact that their feedback and opinion will help you to serve them better. Their words of appreciation keep you going. This way, your customers can endorse your brand on the social media which will eventually help you establish brand authenticity.
Zyxware provides you a plethora of branding and Digital marketing services customized to meet the unique business needs of our clients. We help your business grow leaps and bounds by implementing a simple and cost-effective Digital Marketing strategy, thus giving a competitive edge to your brand.
For more details on our Digital marketing services, please contact us.