Digital Marketing

It takes more than routine blog posts for your content marketing to have your desired impact on the bottom line of your organization. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimize your content calendar. Here, take a look at five of our most trusted strategies.

Last-click attribution in digital marketing analytics often misrepresents the effectiveness of earlier customer interactions in the conversion process, as it only credits the final interaction for the conversion. This approach can lead to undervalued marketing efforts and misallocated advertising budgets, as highlighted by a study showing high-value buyers typically engage with multiple campaigns before purchasing.

In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.

No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better.

Trends come and go but as far as email marketing is concerned, those trends are more likely to catch on among inbound marketers for good reasons.

Email marketing is a powerful tool to acquire prospective customers and to retain established customers. Email marketing is the most cost-effective way to promote products or services, communicate with customers and reach business goals.

The Webform Insightly module is used for the integration of unsightly CRM with webforms. This creates a new contact for each web form entry of our site. It adds opportunities for every subsequent entry of the contact. In this module, all configurations can be done from the admin side and any number of webforms can be added to the configuration. Here there is another option to import the Webform Insightly configuration in JSON encode format and similarly export the saved web form unsightly configurations.