Drupal: Unravelling a world of opportunities for Digital marketers

| | 3 min read

A good CMS is the foundation for every digital marketing strategy and today the market is flooded with various content management systems. Now, which CMS would be the best choice for Digital marketers?

Before you make a decision, here are some of the key things that Digital Marketers should know about Drupal...

Flexibility and Ease of Use: Digital marketing involves managing and publishing large amounts of data on the website, blogs and across social media frequently. Drupal has a module called CCK (Content Construction Kit), which can be used to create fresh content with ease. Drupal also allows you to build Pages, Blog entries, posts, and Polls effortlessly. Drupal also enables content creators to work with Drupal websites without relying on IT staff.

Compatibility with various devices: Users access the Internet from various smart devices. Hence, marketers need to move beyond the traditional desktop. The web applications that are deployed need to be compatible with various devices and this is exactly what Drupal does easily within a desired budget.

Digital Asset Management: Digital marketers can upload, reuse and manage digital assets such as images and video files across multiple websites from a centralized and scalable platform like Drupal. This saves time and money and boosts productivity.

Managing a Multilingual site: The first priority for digital marketers is often localization i.e. creating a website in the local language too. However, the management of multiple sites can be a mess if not done properly. If you use Drupal CMS, you can manage multiple websites from a centralized dashboard.

Security: The major concern of digital marketers is securing their data. Drupal’s coding and security standards are unbeatable, which makes Drupal the most secured CMS.

Flawless social media integration: Digital marketers heavily depend on blogs, forums, wikis and ratings to promote maximum interaction with customers and to drive traffic to their websites. Drupal offers a complete range of tools and modules to easily integrate social media such as Facebook, Google+, Twitter and many more, into your website. With Drupal modules, users can log in to your site using their active profiles on various social networks. It lets them like, share, comment, like, and subscribe to your website’s content through the social media.

New modules for every digital marketing need: Drupal’s community is relentlessly adding new modules to cater to the varying digital marketing requirements, including shopping carts, currency conversions and so on.

These are some of the reasons why many digital marketing strategies are built on a Drupal CMS.

Now do you think Drupal is the best choice for Digital marketers? As a digital marketer would you want to use a Drupal website for your company? We, at Zyxware, have built remarkable Drupal websites for our clients across different industry verticals in the last 9 years. Our vibrant client portfolio will give you a glimpse into our long-standing expertise in building Drupal websites and the Digital marketing services that we offer.

Call us today to join us in this amazing journey.