5 Tips For Digital Marketing Agencies To Optimize Your Content Calendar

| | 4 min read

It takes more than routine blog posts for your content marketing to have your desired impact on the bottom line of your organization. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimize your content calendar. Here, take a look at five of our most trusted strategies.

Adopt Planned Topic Formats Ahead of Random Topic Formats

One of the primary reasons why content marketing fails is the inability of certain marketers to create planned content schedules. Everyone is already creating content because they feel like they have to create content. Organizations often develop content because they feel like they have to, even without any real thought put into the whole process of content creation. Such contents that are created randomly without proper thoughts are bound to fail. Instead of continuing on the rollercoaster, experienced digital firms will result in creating fewer content, but making sure that each content is well planned for more efficacy. 
This means that you need to present your content to your audience in their preferred channel and format continuously.

Generally, the rule of content marketing admonishes firms to favor rich, nuanced content plans over random acts of content creation.



Align Each Topic To Fit Your Overall Strategy

One major headache for most people starting with the creation of a social calendar is the issue of what topics to post about. The idea of coming up with enough topics to fill an entire month's schedule ahead of time can seem overwhelming unless you have a strategy going for you already. Having a strategy in place helps you set goals that are realistic and relevant. This will, in turn, make the content calendar creation process more manageable.

If you rely too much on making posts out of the exciting things happening in your community, you might lose sight of the bigger goals. Of course, there will be slow times, and if at such times, you do not have a plan to fall back to for your social media content, then you just might be knocked off your feet. To beat this, most experienced digital marketing firms will conduct a social media audit of past posts that received high engagement. They will then try to merge it with current growth strategies. For startups that do not have old posts yet, digital marketing agencies prefer to go with past posts of competitors, who's strategy is similar to that of your business.

Have a Well Structured Adaptation Strategy in Place

Once you have a few essential topics going, it pays to find a research tool that can offer you an in-depth look into what your audience wants to see. That way, you are not only able to plan your topic schedule. You are also able to have a strategy that will help you adapt to whatever angle the demand of your audience pushes you to. Without a proper adaptation strategy, a minor change in your industry will go a long way to affect how well you can engage your audience. That can, in the long run, affect your marking negatively.

Maintain a Regular Publishing Schedule

Once you have the previous steps in place, take all the resultant information and create it into an organized schedule for planning your contents. Your publishing method doesn't even matter, as long as you can design a schedule that would help you keep up with certain regularities.

As an example, you could cross-link a blog post, video, and press release on a topic that's similar and have them point to a particular reference or an authoritative report.

Attempt Content Atomization / Componentization

As a process, this involves breaking a more massive piece of content into smaller pieces, to make them more focused and strategic. The idea here is to:

Serialize content to make them smaller and more substantive for your audience.

Get the most squeezed out of every content idea so that your resources are used as efficiently as possible.

So, instead of creating a complex piece of content that attempts to cover everything from A to Z, digital marketing agencies that adopt this strategy creates a separate more precise piece for A, B, C, D, E, F, on through to Z.

Apart from proper resource utilization, content atomization would help your contents target the right audience at the right time.

There you have it, tips that are guaranteed to help any digital marketing agency get a perfectly optimized content calendar for any organization. Content organization is not as tricky as a lot of people make it, but yes, it needs care and professionalism to be as effective as you want.


[1].Baer, J 2008, 4 Ways to Catapult Your Content Calendar, Convince and Convert, Bloomington.

[2].Odden,L.2013,7Steps for Creating an Optimized Content Publishing Schedule, Top Rank Marketing