Content Marketing
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on 30th September 2015 / by Bipasha Baijulal
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together. Content marketing is one of the best cost-effective ways of creating brand awareness and improving brand perception among a huge audience. For successful marketing, online platforms need quality content that is often a captivating collage of pictures, videos, relevant text and ads among many other elements. What is the significance of content quality? The purpose of “content” is to educate people about your products and services and to influence and encourage them to choose your brand. Quality content will also ensure that visitors return to your site in future. Effective content reflects the tone, style and purpose of your brand. So the more attractive, engaging and entertaining the content, more are the chances of a rapid and huge audience growth for your brand. Does the quality of content have an impact on the traffic to your site? Let me explain that with an example.You want to gather information about a few good web development agencies. How would you find them? In today’s digital age, the greatest probability is that you will search for them online through search engines such as Google. And then you are likely to visit the web pages of agencies that are ranked high on the search results. Your web page attracts visitors by showing up on search results. For attracting high traffic, your site needs higher ranking and hence, search engines always favour web pages that have high quality content. So, what is Google’s benchmark for quality content? Google is being constantly updated to provide its users with accurate results for their search terms. So the highest priority for Google or any other search engine would be to direct its users to sites that provide the best answers to the user’s queries. And how does a search engine determine that? Here are a few criteria for quality content, based on which Google ranks web pages: Sensible use of keywords and related keywords: Keywords and related keywords need to be used in the right proportion for a better ranking. And if links to your page has the specific keywords, then in Google’s perspective your web page is relevant and important. But the over use of keywords can make Google penalize your website. Vast and informative Content: Google has to keep its reputation intact and that is why it votes for web pages that have the maximum amount of valuable information related to the search term. Up-to-date, error-free content: Google loves fresh content that is updated frequently and is free of grammatical errors and spelling mistakes. Therefore, web pages need to have new content which can be easily comprehended by an average person. Shared Content: The content that is shared with other popular websites including the social media gives your web page more credibility and affirms that it is informative as well. Engaging Content: Last but not the least, the content needs to be engaging for the reader. For improved ranking, it is necessary that the readers share and comment on the content of the webpage. Quality content is a significant factor that Google judges in order to rank your web page. We, at Zyxware, combine creative content marketing, Digital marketing and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach. Quality content is a significant factor that Google judges in order to rank your webpage. We, at Zyxware, combine creative content marketing, Digital marketing services and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach. To know more about our Digital marketing services, please contact us. Digital Marketing Content Marketing SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 29th September 2015 / by Nisha.Oommen
High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time. A brand is, therefore, a set of perceptions developed over years of association with a company, it's products and services. It is interesting to note that there is a kind of mob attitude involved in branding. Not everyone might have experienced driving a Merc or a BMW, but all of us associate it with top quality because of their brand names. The flip side of the coin is that the top brands have to consistently maintain this standard in their entire future line of products so as to ensure higher customer satisfaction. It is a win-win situation for both the company and its customers. Customers need to know what they buy is worth the money and the company has a reliable customer base it can count on. Branding also adds value because people are willing to pay more for a branded product than for an unfamiliar brand. In content marketing, the brand familiarity is brought on through blogs, videos, webinars, press releases, case studies, white papers, social media and events like camps. Quality in the content enhances the brand reputation, thus encouraging revisits from the audience. The key principles to get high-quality content are: Accuracy: Ensure that the content produced is accurate and reliable so that others in the industry can rely on you as a resource. This also enables web linking and thus SEO. Constant Research: Constant and continuous research will help you stay on top of the game. This also enables the production of content that keeps your audience informed and which drives more traffic to your site. Keeping up with the latest trend: Being up-to-date on the latest trends in the industry helps you to write content that is original and riveting. Appeal: You can make your content compelling by making it interactive( by inviting feedback through some questions) and drawing in the audience for a more active response. Clear and concise: Being clear and concise in your content helps to remove clutter from your content and keep the target audience engaged. Never rest on your laurels: Even if your product does not pick up or it does amazingly well, research, research and more research will help stay ahead of your competitors. Learn from the flaws in your product or services to achieve something better. No single company is there that has not had downfalls but successful ones learnt from their fallout. Close to a decade, Zyxware Technologies has been enabling individuals and enterprises develop their brand identity through our content marketing services. From website development, web application development to branding and Digital marketing services, we can be the one stop shop for all your IT needs. Come, talk to us now! Digital Marketing Branding Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 29th September 2015 / by Moses Raymond
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in. You can implement a few simple suggestions and ensure that your website is displayed prominently at the top of the search engine results. This is bound to help your business - the higher your website gets in the search engine results, the more traffic and clicks your website will generate and that too, absolutely free. Let's see how: Publishing of relevant and useful content: There is absolutely no substitute for high quality content. Better the quality of content on your website, the better it can drive the search engine rankings. Your potential customer is one who is looking for content that will supplement and validate what he or she already knows about a particular product and quality content will ensure that your website drives more visitors to your website and generates more leads. Your user should be the main focus and not the search engine, as quality content is bound to draw more customers and also establishes your reputation and authority while increasing traffic to your website. Use of right keywords: By emphasizing on a well-thought keyword or a key phrase throughout the website on all pages, you can ensure that your customer finds you easily, especially when the keyword/phrase is repeated in the first and last paragraphs of your content and liberally sprinkled in between.The use of italics, bold letters, headings etc. should be done carefully while making sure it is not overdone or it shall be seen as a deliberate act. Infusing fresh content: The relevancy and freshness of a website’s content is judged by the frequency of updating its content. Therefore, it is absolutely pertinent for your website to be infused with new content on a regular basis. Search engines love updated content and you will benefit tremendously by taking this small but important step. Make your website link-worthy: It is a fantastic idea to create links within your text as a phrase that is rich in keywords will work in two ways: Your search engine rank will improve The ranking of the page it is being linked to will increase Optimized use of Metadata or Metatags: Metadata means “Data about Data” and is a vital element as search engines make use of such data in order to add web pages to their search index. Your business website will be populated with space to insert information about page contents and this metadata is categorized as follows: Title Metadata Keyword Metadata Description Metadata Avail our Digital marketing services to make sure your organization’s website appears on the topmost rung of popular search engines like Google, Bing or Yahoo. Our rapidly growing list of clients is proof of our success. They have benefited tremendously by utilizing our expertise. Needless to say, our team is all geared up to meet your high standards of expectations. So,call us today and forge the partnership of a lifetime! SEO Digital Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 28th September 2015 / by Moses Raymond
Marketing of a product or a concept is no longer limited to using the conventional methods of communicating to a potential customer like print or television advertising or billboards. Today, with the faster penetration of Internet and proliferation of devices such as mobiles, smart phones and tablets, social media tools like Facebook and Twitter have become extremely relevant to market a product. As these tools allow companies to communicate with prospective clients on a one-to-one basis, they have metamorphosed into one of the most powerful and effective methods of achieving one’s marketing goals. As an Internet-based social medium, Twitter has emerged and cleverly positioned itself as a popular and unique business marketing method amongst businesses, large or small. You can use Twitter to attract more customers and drive business by implementing a Twitter-based marketing campaign and get across to customers in a more personal and direct manner. Let us see how you can use Twitter to your advantage and help your business succeed: Twitter is personal: Twitter has proved that it has tremendous potential to reach prospective clients by interacting with them in a more private yet impactful manner and creating solid relationships with clients. No other marketing tool has been able to connect to potential customers in a more direct way than Twitter and the proof of its popularity lies in the fact that it reached its first 10 million user mark much quicker than Facebook, despite being a laggard in its initial days. Twitter is cost-effective: Businesses, large or small, keep looking for cheaper and effective ways of communicating with clients and Twitter is definitely cost-effective than most marketing mediums. Twitter accounts can be opened and maintained for free and the operating costs of a computer and an Internet connection are all that are needed. Small-sized organizations can use its services to achieve its marketing goals without incurring huge costs. Instant Communication and Targeted Approach: Twitter is a wonderful way to communicate with your prospect without any time lag, as there are no delays in getting across a vital piece of information to the prospective customers and getting the first-mover advantage.Quick and rapid tweets can make a substantial difference while dealing with cut-throat competition and could lead to more sales. While Twitter can be used to reach your marketing goals in a more competent way, you shall need to keep a few things in mind to build its effectiveness as a potent marketing tool: Regular Tweeting helps as your prospective customer is also engaged with other organizations and there is greater possibility of your once-in-a-blue-moon tweet getting lost in the barrage of tweets he or she may be receiving. A dedicated team that ensures regular and sustained tweets will keep your tweet followers interested and involved in your tweet content. The inclusion of special deals or exclusive offers in your tweet that are not available on other channels can be a good reason for your customer to follow you while allowing him access to exclusive information and deals about your product. It makes great business sense to market your twitter account on your own website and other social media accounts your company may be present on. This way clients and prospects will be encouraged to follow you and tweet or re-tweet on their individual accounts. Proper implementation and effective use of Twitter as a brilliant marketing tool is an integral part of the marketing campaigns that Zyxware Technologies undertakes for its clients and we are sure you will find value and benefit immensely from our Digital marketing services when you connect with us. Come, talk to us now! Digital Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 21st September 2015 / by Utpala Biswas
Whether you are a Fortune 500 company or a small bakery shop in a hill station, you are a brand. When Indian Coffee House came into being way back in 1936, the term branding was not there. Nevertheless, the concept of branding was there. By the end of 1940, there were 50 odd outlets of Indian Coffee House all over the country. All the outlets were uniformly done up, starting from the décor to the clothes that the waiters wore to the crockery used and last but not the least the aroma of the steamy cuppa coffee. This is what the essence of branding is. Branding is crucial to the success of your business. Any discrepancy or gap in the entire process breaks the entire equilibrium which goes against the brand. Hence, a business owner should take care that the branding activity is flawless. Only then will it help you to connect with your target customers. So what are the branding mistakes that need to be avoided? There is nothing as bad as a wrong brand name: ‘What’s in a name’ might be a popular proverb. However, a business owner should never take the brand name so lightly. In fact, finalizing the brand name is the very first step towards your branding activity. A great product with a wrong brand name will never be able to appeal to the customers. It is the name of your brand that drives your customer towards your product. The name should be such that it speaks about the product and creates a connection with the customer. Once you have decided the brand name, it is going to stay as long as you don’t go in for a rebranding.You can name your product after your own name or your family name. However, you have to keep in mind that if you ever have to sell your business, it would have to be rebranded again. You could name your brand depending upon your target customer or your product/ service. But in that case, you have to keep in mind the possible diversification and expansion of your business. Always refer to your mission and vision statement. Your mission and vision statements are vital elements of your brand building activity. Try to adhere to it as much as possible. This will help you to stay focused without any unnecessary distraction or deviation. Logo and the Tag Line: After the brand name, the other two vital elements are the logo and the tag line. Misleading logo and tag lines are devastating branding mistakes that anyone can ever make. These are essential visual elements that help to communicate your brand statement with the customers. It has to be absolutely to the point. Only then will it be able to connect with the gentry you are trying to cater to. Your Product or Service: Last but not the least, the product or service you are selling is the cherry on the pie. You have to absolutely make sure that you are able to keep your promise through the product/ service you are offering to your customer. There should not be any shortcomings or discrepancies in this case. The most important lesson we learn from established brands in the world is that they are able to keep the word. Being true to commitments is a sure shot way to success. Remember that customer dissatisfaction will ruin your brand image completely. Since the past 9 years, Zyxware technologies has been actively contributing to the Drupal community. Backed by a team of experienced Drupal developers, we create customized Drupal sites to cater to the business needs of different industries. We also help companies develop and reenergize their brands, improve engagement with their employees, and create a world of business opportunities. So, what are you waiting for? Get in touch with us and give voice to your brand. Please Contact us for further information on our branding and Digital marketing services . Digital Marketing Branding Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 15th September 2015 / by Moses Raymond
The astounding growth of social media networks and the use of tablets and smart phone along with cheaper data and accessibility to high-speed networks has helped to generate a huge demand for visual content. The use of visual content in Digital Marketing has grown tremendously which reiterates the fact that if you are looking to create amazing and high-impact content, it needs to be in the visual form. As visual content is processed much faster than text by our brain (about 60000 times faster!!!!) and more than 65% of human beings are visual learners, it is obvious that we are on the right path by moving from a text-based world to a visual one. And with our attention span decreasing from 12 seconds in 2000 to 8 seconds in 2014, the inclusion of visual content in your Digital marketing will ensure that you are addressing your target audience in the best possible way. A few cases in example can be seen from the success of Instagram and Pinterest. While Instagram has crossed 130 million users and hosts a staggering 16 billion photographs, Pinterest managed to increase its visitors by more than 1000% in just a year of its launch. Your USP can be projected in an impactful manner when visual content forms a major part of your digital marketing campaign, giving you the opportunity to display a bird's eye-view to your potential customer and fostering his interest in your brand. The use of the following three major types of visual content is highly recommended to ensure that your marketing campaign culminates into widespread success: Infographics Video and motion graphics Presentation There are a few potent reasons why you should include visual content in your Digital marketing campaign, and they are: Social Media: The use of visual content on your social media pages will help you generate higher referral traffic, as demonstrated by the likes to photos on Facebook or Pinterest. Ability to Engage: With people more than unwilling to spend time reading text, videos or photos have become the latest mantra to keep your audience connected through great visuals, interactive videos and some exciting infographics. You can connect to your target audience by mixing up content with visuals, while allowing easy reading and better understanding. Increased mobile usage: More and more people are streaming videos and looking up visual content on their smartphones, which definitely points towards the importance of creating quality visuals for connecting your product to the specific audience your product needs. The growth of visual content has also promoted the development of newer and better tools to help create content marketing like: Canva: This wonderful tool is a great one when it comes to creating online graphics like collages, Facebook cover pictures, PPT slides, blog images and much more. FanPage Karma: You will need a tool to understand your social media action as compared to competition and FanPage Karma does the same and more by tracking metrics like fan following, ratios of fans followed to followers and engagement level too. CircleCount: The Google+ numbers are not easy to decipher and the use of CircleCount will help you to track your own Google+ account as well as your competitors. Our team at Zyxware Technologies is completely in sync with the importance of visual content while managing Digital marketing campaign for our widespread client base. We ensure that you get the best and the latest when you connect to us to know more on how you could benefit by partnering with us. For more information on our Digital marketing services, please contact us. Digital Marketing Content Marketing Branding Leave a reply Your email address will not be published. Required fields are marker * joshmathews (not verified) access_time 23 May 2019 - 19:05 Visual Content is the most sought by people today and can be shared in blogs, homepage and social media. Visual content like infographics, videos have helped out many businesses in conveying their services in a much understandable manner. Add new comment
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on 12th September 2015 / by Utpala Biswas
Emailer is an effective tool for content marketing. A compelling copy can help in sales conversions. The quality of the content, the way the brand is positioned and the customer is engaged are some of the factors that can make or break the deal. Remember, the sole purpose of copy writing is sale. If it does not sell, no matter how creative or innovative your copy is, it is of no worth. The content for email marketing has to be firstly eye catching, informative, engaging, persuasive and should have the potential to convert into sale. The factors that lead to a successful email campaign are as follows: A catchy subject line: The subject line of your e-mailer is your first touch point with your customer. It has to be brief, to the point and address the concerns of your target customer. It must be short, extending not more than 50 characters and should encapsulate the entire crux of the rest of the mail content, thereby setting a pace and tone that is carried out in the entire body of the email. It should be able to connect with the customer and create excitement and curiosity so that the reader clicks on it to read more. Make sure that the subject line carries the most vital information that connects your product with the customer. The right mix of information and promotion in the email copy: Ideally, the copywriter has to create a balance between information and promotion. As the aim of the email marketing content is to promote a product or introduce some deals or discounts, the content of the e-mailer should lead to that point through information that motivates the readers to try the product or the special offers. Engage your readers through your e-mailer: The success of social media has proved one thing. That is, interactive channels are any day more successful than other marketing verticals. And it is solely because the user gets engaged. They get to contribute their ideas and views. So it is worth implementing tools like user review, case study, Q & As and user-contributed content. Call for action: One of the biggest mistakes that email marketers do is infesting the entire body copy with repeated 'call for action'. This makes the customer confused. Also abrupt call for action at the end of every paragraph causes distraction. It could even make the reader click the close button. Hence, it is advisable to use the call for action sparingly and wisely at places where it is most likely to get clicked. Put yourselves into the shoes of the customer and think at which point you are most likely to click the call for action link. This will help you to understand the users psyche and eventually help you to materialize a deal through your email content. Benefits vs features in email marketing Apart from the placement for call for action, you need to understand, whether the information you are providing introduces the reader to what they want or need. Talk about the convenience and ease it will bring to them. Talk to them about the benefits instead of the features of your product. At the end of the day, everything boils down to whether you can connect with your customer or not. Technology has made it easy for marketers to reach their clients and assess the best way to engage them through brand promotions. Email marketing has proved to be one of the major traffic drivers these days. If used effectively, it can open up umpteen opportunities for businesses. Zyxware provides you an array of Content marketing services, including articles, blogs, press releases, viral marketing content and promotional web content tailored to meet the requirements our clients. We have a talented, qualified and highly experienced pool of copywriters in our team who can create informative and engaging copies targeted at your audience. Avail our content marketing services and get your business on the fast track with greater search engine rankings and greater conversion rates. For more information on our Content marketing services, please contact us. Content Marketing Digital Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *
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on 11th September 2015 / by Utpala Biswas
It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands. The entire global business landscape has got a face lift ever since content marketing was introduced. The method of developing and distributing valuable content with an objective to attract, engage and retain customers for better conversions is called content marketing. So let’s see how to get a winning edge through effective content marketing techniques: Make your mark with value rather than volume: It is true that online marketing provides a platform for everyone to showcase their products. But on the hind side, it is equally crowded and noisy with everyone trying to sell their product. So what can be done to stand out in the crowd? The answer is value over volume. Most of the websites use the digital space to write long stories about their brand. And this is where they go wrong. Try to be brief and to the point when it comes to the content. Focus more on what the customer want from the website and how fast can you make it available to them. Emphasis should be on engaging the customers rather than selling. This will help in retaining the customer and build brand loyalty. Better customer relationship management rather than links: Developing links is crucial to online business. However it is more important to emphasize on developing relationship rather than link building. Having a long term customer relationship will eventually lead to more valuable link build ups. The best content marketing techniques helps to categorize customers in different segments for example women who like to shop fresh products and female who like to shop during sale. After identifying the various categories like this, it becomes easier for the marketers to plan how to engage them for a long term relationship.It is also important to identify which customer reacts to which particular marketing device. For example some customers respond more to a mobile sms while other may be roped in through an e-mailer. Some respond to discounts while some like to make use of free vouchers. So these are some of the factors that help the online marketer to tab the pulse of the customer. Right use of social media: Social media has been a great platform for businesses to flourish over the last few years. It helps to retain active engagement with the customers on a regular basis through frequent updating and sharing content. It is a very effective content marketing tool. However, the cutting edge will only be achieved through relevant information that helps your brand as well as your customers. Each and every link, image or video that you share should guide the customers to what they want and help them to achieve it through your website. Before sharing anything on social media ask yourself a few questions. Why do you want to share it? How should you share it? And when should you share it? An effective online content marketing strategy is the one that differentiates between value and junk to achieve the overall marketing objective by getting that extra edge. Our digital marketing experts at Zyxware help you build your brand through our organic search methodology, placing you in a position of continued growth. With develop our content strategy to align with your business objectives, improving credibility and giving you a strong edge over your competitors. So, get in touch with us and leverage the power of Digital marketing to scale the growth curve. To know more about our Digital marketing services, please contact us. Content Marketing Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 11th September 2015 / by Utpala Biswas
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page. Now, what is a keyword? To put it simply, a keyword refers to the usage of words that aligns the web content with the search words used by customers on various search engines. Suppose if someone is looking for diapers and types the word ‘diaper’ on the Google search bar, all the web content that has the word ‘diaper’ in them will be displayed. There will be e-commerce websites selling diapers and then there will be blogs and articles, reviews on various brands of diapers etc. This is the major role of keywords in content marketing. Online marketing thrives on the right keyword usage. All the content marketing techniques namely, SEO/ SEM or SMO, primarily depend on keyword enriched content to generate traffic and higher search engine rankings. However, it has been noticed that an over doze of keywords usually harms the website more than helping it. The keywords should be specific and the used in the right proportion so as to get good ranking and generate more traffic to the website. So, how can you use keywords in an effective manner? Let’s find out: The first and foremost thing is to identify a range of keywords. It is important to find a collection of a few chosen words that make complete sense and are unique enough to get the target customers to your web page. Next task is to identify the right keyword density and placement in your web page. Keywords should be used at the right place, in right order and in an appropriate density. The most appropriate places for using the keywords are the header tags, tags, meta descriptions, alt tags, URLs, ads, content, content headlines and page titles. Make use of a wide range of keyword tools to help you find a list of efficient keywords. After that, all you need is to shortlist appropriate ones and use them in your web page and optimize them to get the desired results. Remember not to overuse the keyword as that will mar all your efforts. Too much of keyword variation at one place is not encouraged. Rather spread it out in an efficient manner in order to drive traffic. Search engines do not encourage keyword stuffing. Knowing how to choose the keywords and using is in an efficient manner can help you make your mark in the ever crowded web world. It is the ultimate winning streak that helps you get a good ranking on the search engines, thereby accelerating the growth of your online business. At Zyxware, we have a team of skilled and competent content developers and strategists who will develop the content marketing strategy that best suits your business requirements. Before crafting the content strategy, we perform an in-depth analysis of your target audience and extensive research into your specific market. So, avail ourContent marketing services, enhance your brand reputation and get an edge over your competitors. For more information on our Content marketing services, please contact us. Content Marketing Content Development Digital Marketing Leave a reply Your email address will not be published. Required fields are marker * David (not verified) access_time 23 May 2019 - 18:15 Hi Utpala There is no doubt that Keywords are the 2nd most important thing after backlinks. Without targeting the right keyword, we can never drive traffic and sales. You have written awesome article on keyword importance which is more much more in-depth than I have ever read. I would definitely follow what you said in this article. I hope It will help me to target the right keywords. Thanks for sharing such a nice article with us. Have a nice weekend. :D Add new comment
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on 11th September 2015 / by Moses Raymond
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle. The basics of SEO are absolutely necessary to be tackled in order to produce content marketing that is successful and easy to implement. Both these terms cannot be split or driven apart for as Lee Odden of Toprank Marketing puts it very simply that “ SEO is the mayonnaise which the content marketing plan i.e. the sandwich, must have to enhance its flavour. The mayo though, on its own, is not very appetizing”. Let us look at the ways SEO and Content marketing are different from each other: Content Marketing is more complete and is broader in a sense SEO is narrow and can be termed as being more specific Yet in more than one ways, Content Marketing and SEO are bound to converge at a single point, let see how: The application of SEO can be done by channelling it's defined technical actions into content marketing. While the above is true, the success of content marketing is entirely dependent on the application of SEO in its execution. With SEO and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other. Content marketing is the medium for SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization of SEO and no SEO campaign can be implemented without content marketing. A sure-fire formula towards achieving success can be derived by weaving an SEO plan into your content marketing strategy and that can be done by: Knowing what your prospective customer needs, and providing it to them Giving your prospects reason and rewards for prompt action like offering a special price Communicating with your buyer/prospect even after he or she gravitates from your site using retargeting lists A few takeaways as we wrap this up: Do not invest in content marketing without SEO as you will then publish content that has no takers and will stunt your success story before it takes wings. If high quality content is employed during a marketing campaign, you are assured of a longer-lasting one that goes on and on, leading to ever-increasing leads and sales and of course, sustained traffic to your website. The longevity and sustenance of SEO and content marketing is automatically leveraged when proper content promotion and planning is ensured. Our specialist teams at Zyxware have long realised the importance of sewing SEO and Content marketing into the client's marketing plan and this has helped us to read the pulse of many clients who believe and trust in our experience and knowledge. Connect to us and understand the power of Digital marketing to its fullest and utilize it to move to the next level, with us. For further information on our Digital marketing services, please contact us. Content Marketing Digital Marketing SEO Leave a reply Your email address will not be published. Required fields are marker *