Content Marketing

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| 3 min read
While businesses rely on the IT department, specifically the CIO and CTO, for technological matters, the CFO should be involved in key decisions related to developing an Information Management (IM) Strategy. While CMOs handle everything from branding to communication, if the marketing team needs technical assistance, they must seek assistance from the CIO, who will obtain the necessary software and ensure that it is fully compatible with the Company's existing infrastructure.
5 Tips For Digital Marketing Agencies To Optimize Your Content Calendar
| 4 min read
It takes more than routine blog posts for your content marketing to have your desired impact on the bottom line of your organization. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimize your content calendar. Here, take a look at five of our most trusted strategies.
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| 3 min read
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.
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If you are a blogger, you might know that the real effort lies in blogging on a routine basis. This is a vital element that adds to the credibility of a blog. It is essential to create an effective blogging strategy that would enable you to plan well in advance and implement it precisely. Your blog should keep your target audience informed, entertained as well as educated.
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| 3 min read
The one thing that all bloggers want is to boost traffic to their blog. However, everyone does not have the appropriate online writing strategies. Blogging can be a really tough job. It requires a lot of time, money, and considerable experience to create a business blog that people like to read and follow. Moreover, you have to deal with a lot of competition.
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| 3 min read
High-quality, original content plays an important role in improving search engine rankings and driving more traffic to your website. In case of content duplication, Google would penalize your website. A website with well-written content not only enhances your site’s rankings but also has a very positive influence on your business.
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| 1 min read
I have used universal font WOFF also known as Oswald for one of Drupal sites header navigation menu bar links as font style. A font(WOFF) is truly universal means the availability is improved and also the font uses less bandwidth with compressed data, which loads the websites faster.
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| 3 min read
Blogging is a very valuable tool for businesses inorder to drive more traffic as well as to attract and engage the visitors to your website. Blogs are beneficial from an SEO point of view. A well-maintained, regularly updated company blog stirs the interest of readers and leads them to your website again and again.
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In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on.
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If you are in the habit of running queries directly on your production database to generate custom reports then you will run into the requirement of having to connect to your Drupal database on the Acquia cloud hosting. One of our clients wanted to do this and this is how we got this working for them. When you host your Drupal site on the Acquia cloud your site resides on a set of different VPSes that runs Varnish, Apache, MySQL and memcache. Additionally you have your staging server, your development server as well as your production servers - all of them being VPSes.
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| 2 min read
As an organisation, we are committed to the philosophy and culture of Free Software which entails sharing of knowledge and contributing back to the community. To take forward this commitment, we ensure cooperation of all our members in actively developing content in their respective functional areas.