Content Marketing
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on 30th September 2015 / by Bipasha Baijulal
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together. Digital Marketing Content Marketing SEO Leave a reply Your email address will not be published. Required fields are marked *
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on 29th September 2015 / by Nisha.Oommen
High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time. Digital Marketing Branding Content Marketing Leave a reply Your email address will not be published. Required fields are marked *
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on 29th September 2015 / by Moses Raymond
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in. SEO Digital Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marked *
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on 28th September 2015 / by Moses Raymond
Marketing of a product or a concept is no longer limited to using the conventional methods of communicating to a potential customer like print or television advertising or billboards. Today, with the faster penetration of Internet and proliferation of devices such as mobiles, smart phones and tablets, social media tools like Facebook and Twitter have become extremely relevant to market a product. Digital Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marked *
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on 21st September 2015 / by Utpala Biswas
Whether you are a Fortune 500 company or a small bakery shop in a hill station, you are a brand. When Indian Coffee House came into being way back in 1936, the term branding was not there. Nevertheless, the concept of branding was there. By the end of 1940, there were 50 odd outlets of Indian Coffee House all over the country. All the outlets were uniformly done up, starting from the décor to the clothes that the waiters wore to the crockery used and last but not the least the aroma of the steamy cuppa coffee. This is what the essence of branding is. Digital Marketing Branding Content Marketing Leave a reply Your email address will not be published. Required fields are marked *
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on 15th September 2015 / by Moses Raymond
The astounding growth of social media networks and the use of tablets and smart phone along with cheaper data and accessibility to high-speed networks has helped to generate a huge demand for visual content. The use of visual content in Digital Marketing has grown tremendously which reiterates the fact that if you are looking to create amazing and high-impact content, it needs to be in the visual form. Digital Marketing Content Marketing Branding Leave a reply Your email address will not be published. Required fields are marked * joshmathews (not verified) access_time 16 Nov 2019 - 08:29 Visual Content is the most sought by people today and can be shared in blogs, homepage and social media. Visual content like infographics, videos have helped out many businesses in conveying their services in a much understandable manner. Add new comment
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on 12th September 2015 / by Utpala Biswas
Emailer is an effective tool for content marketing. A compelling copy can help in sales conversions. The quality of the content, the way the brand is positioned and the customer is engaged are some of the factors that can make or break the deal. Content Marketing Digital Marketing Content Development Leave a reply Your email address will not be published. Required fields are marked *
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on 11th September 2015 / by Utpala Biswas
It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands. Content Marketing Digital Marketing Leave a reply Your email address will not be published. Required fields are marked *
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on 11th September 2015 / by Utpala Biswas
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page. Content Marketing Content Development Digital Marketing Leave a reply Your email address will not be published. Required fields are marked * David (not verified) access_time 16 Nov 2019 - 08:29 Hi Utpala There is no doubt that Keywords are the 2nd most important thing after backlinks. Without targeting the right keyword, we can never drive traffic and sales. You have written awesome article on keyword importance which is more much more in-depth than I have ever read. I would definitely follow what you said in this article. I hope It will help me to target the right keywords. Thanks for sharing such a nice article with us. Have a nice weekend. :D Add new comment