Should you outsource content development to external writing teams?
BY nayanathara
4 years ago
comments comment

Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success.

Quite often, businesses claim that they outsource content development due to lack of time. However, the fact is that time is not the only factor why marketers turn to outsourcing.

Let's take a look at some of the reasons why businesses outsource their content to external writing teams.

Enables marketers to focus more on their strategic goals: By outsourcing content to external writers, you can spend your time concentrating on long-term objectives.By relieving the stress of writing or rather editing it yourself, the job becomes extremely easier and gives you more time to focus on high-level goals.

Enables marketers to enhance the scalability of content initiatives: Outsourcing content facilitates marketers to reach out to a broader and more diverse group of writers who can contribute to large content projects. This eliminates the stress associated with the execution of big content projects.

Keeps your marketing team small and flexible: Hiring in-house writers could mean expanding your marketing team, and can result in overall success of your business. However, for a manager, it could also be really time-consuming. Outsourcing content enables managers to maintain a small and flexible team which in turn helps to focus on their daily operations.

Keeps content trendy and fresh: One of the major challenges that businesses face today is to keep their content fresh, unique, and engaging. Instead of asking one of your employees to write the content, you can hire an external writer who will be enthusiastic to learn more about your organization and help you succeed in the long run. Remember that nobody, not even the most brilliant of writers, would be excited enough to produce pages and pages of mind-blowing content after writing 200 product descriptions or 80 blog posts in a short span of time. Outsourcing content enables marketers to associate with writers who aren’t chronically stressed or fed up of their job.

Saves time: Writing precise, informative, compelling, and meaningful content takes a lot of thought and time. This is yet another reason why smart marketers believe in outsourcing content to external writers.

Zyxware specializes in developing website content that is customized to meet the competencies, business processes and strategies of an organization, leading to greater traffic, sales and profits. Backed by an expert team of copywriters, we provide a comprehensive array of content development services, right from consulting and analysis to conceptualising content, researching and preparing content, content editing to creation of tag lines or punch lines. If you wish to avail Zyxware's content development services, please get in touch with us soon.



on 03rd December 2013 / by Anoop John
In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on. However we have not really tapped into the potential of the web and specifically the social media. I have been doing a lot of reading on the net on how to successfully reach out and leverage on the social media. Most of the content in the space is generated by social media marketers and web marketing companies and therefore are very generic in nature or very high level in detail. Everything looks all good and nice but when it comes to the implementation of these ideas you are kind of clueless. As a company we have been following an open documentation policy for the documentation that we create internally. Although this might look very altruistic it does pay to be open. For example as of writing this article we get around 2500 visitors per day on our website and all because we have published all our technical notes and documentation as articles on our website. A significant percentage of our business is generated through leads from our website. Now coming to the social media strategy - I know for sure that it has to work. If it does not, then you wouldn't have all these companies investing into these heavily and there wouldn't be all these people who claim to have it work for them. So I am going to put my stakes on this strategy and try to build a coherent web strategy in line with our marketing strategy. I just have to figure out how all of these things work as pieces and how all of these fits together. As with other things I do, I will be documenting my experiments in the social media / web marketing space and will be sharing my findings and my understanding with the rest of the world out there hoping that somebody out there would benefit from the information I share. You will be able to follow my journey by following our profile on Facebook - You could always come back and visit our site for updates as well. I will also be discussing a lot about this on LinkedIn. You can follow me on LinkedIn to keep a tab of that - Social Media Marketing Content Strategy Content Marketing Web Marketing Leave a reply Your email address will not be published. Required fields are marker * TheAnand (not verified) access_time 27 May 2019 - 04:51 Hey, This will be interesting to follow! Looking forward to see your learnings from new media and do let me know if you need any help with optimizing your digital media marketing initiatives. Anoop John access_time 27 May 2019 - 04:51 In reply to all the best by TheAnand (not verified) Thanks Anand for the offer to help. Will probably have a lot of questions as I move along. Would definitely need help from people like you to answer these questions. Anoop Add new comment

on 31st December 2014 / by harikrishnan.v
Small and medium sized enterprises(SME) in India contribute to about 45% of the country's total industrial output. They are also creating about 1.3 million jobs every year. Being an industrial segment with 48 million members, they are struggling to exist and grow in revenue. As with any small business, one of the key challenges is to find cost-effective ways to reach out to more and more potential customers. A key opportunity here is the open and borderless market on the Internet. “42.3 % of the total human population are Internet users now (around 3 billion)”*. If the Internet is considered as a country, it will rank 1 in terms of population. Today, Facebook is a country as large as India with over 1 billion accounts. This is an important market for SMEs. But how do we enter in to this market and spread the word about what we have to offer? Digital marketing makes this open and borderless market accessible to you. And it comes at a fraction of the cost of traditional methods of advertising. The essential premise of digital marketing is better visibility leading to business development in the short run and brand value in the long run. Some of the processes followed by companies in digital marketing are Search Engine optimization, Social Media Promotion, Email newsletter campaigns etc. The usability of each platform depends on the product/service you are selling. For e.g: Social media is suitable for the industry in which youth engage. Better Visibility : If a small enterprise from India produces a product for INR 1,000 and the same product is produced by a small enterprise from Australia for INR 1,500, a user from another country may buy only the one that gets listed in the top search results. So, if the product from Australia is listed at the top, he will buy it. It’s not because the product from India is bad, but it’s because the product is not visible to the user. So in digital marketing, we are paying for visibility and engagement. If proper digital marketing had been done for the Indian product, it would have been listed in the top search results. Business development : Good visibility will result in lead generation, which will improve the business. Since the market is large, the factors that limit growth will be less. Brand value : Whether it is a product or service, Internet is the first place where people look for information. So, if a user is able to see the business he searches for, it creates an impression in his or her mind that this business is active and a reputed one. People now value a brand on the basis of their online presence. It is easy to establish online presence by setting up a website for the business and signing up for some social media websites. But it’s just a start. As the market is large, there will be numerous competitors and in order to stand out from this massive crowd, we need to go for a digital marketing strategy that is aligned with our differentiated offering. This is enabled by the high levels of targeting that are possible in the digital world. A digital marketing strategy must make use of the varied mediums like email, search engine, and social media to exploit the opportunities presented by each media. Use email to reach to a wide audience, search engine optimisation to enhance your visibility, social media for better customer engagement and building brand loyalty. Keep watching this space for more articles on these ideas. *Internet World Stats “World Iinternet Usage And Population Stastics June 30, 2014 - Mid-Year Update,”, accessed December 2014 Marketing Leave a reply Your email address will not be published. Required fields are marker *

on 05th January 2015 / by ajay
Being an open source content management platform, Drupal powers millions of websites and applications, from to the It is built, used, and supported by an active and diverse community of people around the world. Though there are hundreds of content management systems, Drupal scores high when compared to all the others. Here are the three reasons why you should build your website using Drupal. Flexibility If you can come up with an idea for a web design, Drupal can turn it into a reality. Drupal is designed to be massively customizable. This feature is often explained in relation to lego blocks. Drupal gives you the lego blocks you need, and you are free to construct the structure you desire. For e.g. let us compare the end website to a car. While some content management systems could give you a bumpy ride during website development, there are certain others that make the ride smooth and luxurious, like a ride in a BMW or Merc. When it comes to Drupal, you get to build the car that James Bond drives around - a smooth ride as well as an array of state-of-the-art weapons and gadgets. A simple module called Content Construction Kit (CCK) can be utilized to create new types of content. Using this unique approach, Drupal allows users to create pages, articles, blogs etc. Additional content, such as Contact Us and Testimonials, can be added by separating those into different content types. This allows users to exert complete control over the fields that are or not included in the forms in order to generate those types of content. Security Drupal sites are extremely secure. There are many security features built into the system. For instance, Drupal will completely lock down whatever directory it is installed in so that configuration files can never be accessed directly. If you attempt to call up a file by typing it directly into the address bar, you will come to a custom Access Denied or Page Not Found error page within your site. The following aspects of security have been given importance in Drupal: Core code, Third-party extensions, Custom per-site coding, Admin configuration, and other settings such as access permission settings. Expandability Drupal is designed to be future proof. Every couple of years, a major upgrade is released. There is no need to worry about the new version of Drupal, coming out of the blue and crashing your site. It takes years to ease into major upgrades. Apart from that, extendability refers to the ability to take a platform beyond the core competency with the inclusion of contributed modules. Most of the major CMS options include modules, plugins or extensions, and Drupal is no different. Since Drupal is open source, if you are unable to find a module that meets your need, you are free to modify an existing one or create a new one. These three features are very important when it comes to content management systems and Drupal scores very well in all three of them. Drupal Content Management Marketing Leave a reply Your email address will not be published. Required fields are marker *
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