Should you outsource content development to external writing teams?

By nayanathara | 19th May 2015 | 3 min read

Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success.

Quite often, businesses claim that they outsource content development due to lack of time. However, the fact is that time is not the only factor why marketers turn to outsourcing.

Let's take a look at some of the reasons why businesses outsource their content to external writing teams.

Enables marketers to focus more on their strategic goals: By outsourcing content to external writers, you can spend your time concentrating on long-term objectives.By relieving the stress of writing or rather editing it yourself, the job becomes extremely easier and gives you more time to focus on high-level goals.

Enables marketers to enhance the scalability of content initiatives: Outsourcing content facilitates marketers to reach out to a broader and more diverse group of writers who can contribute to large content projects. This eliminates the stress associated with the execution of big content projects.

Keeps your marketing team small and flexible: Hiring in-house writers could mean expanding your marketing team, and can result in overall success of your business. However, for a manager, it could also be really time-consuming. Outsourcing content enables managers to maintain a small and flexible team which in turn helps to focus on their daily operations.

Keeps content trendy and fresh: One of the major challenges that businesses face today is to keep their content fresh, unique, and engaging. Instead of asking one of your employees to write the content, you can hire an external writer who will be enthusiastic to learn more about your organization and help you succeed in the long run. Remember that nobody, not even the most brilliant of writers, would be excited enough to produce pages and pages of mind-blowing content after writing 200 product descriptions or 80 blog posts in a short span of time. Outsourcing content enables marketers to associate with writers who aren’t chronically stressed or fed up of their job.

Saves time: Writing precise, informative, compelling, and meaningful content takes a lot of thought and time. This is yet another reason why smart marketers believe in outsourcing content to external writers.

Zyxware specializes in developing website content that is customized to meet the competencies, business processes and strategies of an organization, leading to greater traffic, sales and profits. Backed by an expert team of copywriters, we provide a comprehensive array of content development services, right from consulting and analysis to conceptualising content, researching and preparing content, content editing to creation of tag lines or punch lines. If you wish to avail Zyxware's content development services, please get in touch with us soon.