Tips to write high-quality content
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BY nayanathara
3 years ago
Content-Marketing
1
comments comment

High-quality, original content plays an important role in improving search engine rankings and driving more traffic to your website. In case of content duplication, Google would penalize your website. A website with well-written content not only enhances your site’s rankings but also has a very positive influence on your business.

So, here are a few tips on how to write good quality content for your blog or article:

High-quality, unique content: Your content and your ideas must be 100% original or unique. As mentioned earlier, copy-pasting content from other sources will result in Google penalizing your website.

Use a conversational tone: Always remember that you are publishing web content, and contrary to an academic audience, web audience would always prefer a conversational tone. You should write in such a way that you are talking to the reader.

Use standard grammar that everyone can understand: It is always better to use simple, standard grammar which any visitor to your site can understand. Refrain from using high level grammar, long-winded sentences, and complex terminology.

Strong headlines: Use striking headlines which rouses interest and curiosity in readers.

SEO Optimized and Relevant content: To achieve higher website rankings, your content should be properly SEO optimized.

Here are some basic tips for On-page SEO:

  • Keyword in title and description
  • Use H1,H2 and subheading properly
  • Internal and external links
  • Highly optimized images helps in creating high quality content for your blog. To optimize your blog post images, alt and title tags must be used.

Avoid stuffing your content with keywords: Do not stuff your content with keywords as it could result in your article being banned.

Always proof-read content: Read your blog post 2 or 3 times to avoid grammatical errors and spelling mistakes and to ensure complete accuracy.

Well-structured content: Instead of writing big chunks of text, write content that is scanable, easy to read and properly structured. Here are a few tips on how to structure your content.

  • Always use short paragraphs, each with 2-4 sentences
  • Use bullet point lists
  • Use bold or italics to emphasize certain points.
  • Use subheadings
  • Keep your content brief and concise.
  • Create content that is informative, engaging and thought-provoking
  • Always use good-quality images and videos

Ensure accuracy in reporting and sourcing of information: If the information given in the article is inaccurate, it could do much damage to your organization and your brand. Hence, it is very important that the statistics you state are precisely verified and links to the statistics and the source are provided.

Continuously update the website or blog: Search engines do not prefer sites that aren’t continuously updated. In case you have a blog or content site, you should regularly update it with high-quality content.

Zyxware provides a wide range of content development services, ranging from articles and viral marketing content to promotional and research based web content to suit the requirements of our clients. Supported by a talented and competent team of writers, we deliver content writing services for various sectors, including educational, product-related, medical, finance and art websites. With our content development services, you are sure to avail a lot of benefits – greater rankings, less bounce rates, organic links to websites, and greater conversions. So, if you wish to avail our top quality content development services at cost-effective rates, please get in touch with us.


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on 03rd December 2013 / by Anoop John
In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on. However we have not really tapped into the potential of the web and specifically the social media. I have been doing a lot of reading on the net on how to successfully reach out and leverage on the social media. Most of the content in the space is generated by social media marketers and web marketing companies and therefore are very generic in nature or very high level in detail. Everything looks all good and nice but when it comes to the implementation of these ideas you are kind of clueless. As a company we have been following an open documentation policy for the documentation that we create internally. Although this might look very altruistic it does pay to be open. For example as of writing this article we get around 2500 visitors per day on our website and all because we have published all our technical notes and documentation as articles on our website. A significant percentage of our business is generated through leads from our website. Now coming to the social media strategy - I know for sure that it has to work. If it does not, then you wouldn't have all these companies investing into these heavily and there wouldn't be all these people who claim to have it work for them. So I am going to put my stakes on this strategy and try to build a coherent web strategy in line with our marketing strategy. I just have to figure out how all of these things work as pieces and how all of these fits together. As with other things I do, I will be documenting my experiments in the social media / web marketing space and will be sharing my findings and my understanding with the rest of the world out there hoping that somebody out there would benefit from the information I share. You will be able to follow my journey by following our profile on Facebook - http://www.facebook.com/zyxware. You could always come back and visit our site for updates as well. I will also be discussing a lot about this on LinkedIn. You can follow me on LinkedIn to keep a tab of that - http://linkedin.com/in/anoopjohn Social Media Marketing Content Strategy Content Marketing Web Marketing Leave a reply Your email address will not be published. Required fields are marker * TheAnand (not verified) access_time 23 May 2019 - 12:51 Hey, This will be interesting to follow! Looking forward to see your learnings from new media and do let me know if you need any help with optimizing your digital media marketing initiatives. Anoop John access_time 23 May 2019 - 12:51 In reply to all the best by TheAnand (not verified) Thanks Anand for the offer to help. Will probably have a lot of questions as I move along. Would definitely need help from people like you to answer these questions. Anoop Add new comment
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on 19th May 2015 / by nayanathara
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on 26th May 2015 / by nayanathara
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SSCSWORLD (not verified)
access_time 23 May 2019 - 14:26

A good tutorial to analyze high quality content. Nice post. Thanks you.