Tips to write high-quality content

By | 29th Jun 2015 | 3 min read

High-quality, original content plays an important role in improving search engine rankings and driving more traffic to your website. In case of content duplication, Google would penalize your website. A website with well-written content not only enhances your site’s rankings but also has a very positive influence on your business.

So, here are a few tips on how to write good quality content for your blog or article:

High-quality, unique content: Your content and your ideas must be 100% original or unique. As mentioned earlier, copy-pasting content from other sources will result in Google penalizing your website.

Use a conversational tone: Always remember that you are publishing web content, and contrary to an academic audience, web audience would always prefer a conversational tone. You should write in such a way that you are talking to the reader.

Use standard grammar that everyone can understand: It is always better to use simple, standard grammar which any visitor to your site can understand. Refrain from using high level grammar, long-winded sentences, and complex terminology.

Strong headlines: Use striking headlines which rouses interest and curiosity in readers.

SEO Optimized and Relevant content: To achieve higher website rankings, your content should be properly SEO optimized.

Here are some basic tips for On-page SEO:

  • Keyword in title and description
  • Use H1,H2 and subheading properly
  • Internal and external links
  • Highly optimized images helps in creating high quality content for your blog. To optimize your blog post images, alt and title tags must be used.

Avoid stuffing your content with keywords: Do not stuff your content with keywords as it could result in your article being banned.

Always proof-read content: Read your blog post 2 or 3 times to avoid grammatical errors and spelling mistakes and to ensure complete accuracy.

Well-structured content: Instead of writing big chunks of text, write content that is scanable, easy to read and properly structured. Here are a few tips on how to structure your content.

  • Always use short paragraphs, each with 2-4 sentences
  • Use bullet point lists
  • Use bold or italics to emphasize certain points.
  • Use subheadings
  • Keep your content brief and concise.
  • Create content that is informative, engaging and thought-provoking
  • Always use good-quality images and videos

Ensure accuracy in reporting and sourcing of information: If the information given in the article is inaccurate, it could do much damage to your organization and your brand. Hence, it is very important that the statistics you state are precisely verified and links to the statistics and the source are provided.

Continuously update the website or blog: Search engines do not prefer sites that aren’t continuously updated. In case you have a blog or content site, you should regularly update it with high-quality content.

Zyxware provides a wide range of content development services, ranging from articles and viral marketing content to promotional and research based web content to suit the requirements of our clients. Supported by a talented and competent team of writers, we deliver content writing services for various sectors, including educational, product-related, medical, finance and art websites. With our content development services, you are sure to avail a lot of benefits – greater rankings, less bounce rates, organic links to websites, and greater conversions. So, if you wish to avail our top quality content development services at cost-effective rates, please get in touch with us.