HomeWell Care Services, a nationwide in-home care provider with over 150 independently managed franchise locations, needed a unified digital platform that could scale with its growing network while preserving both brand consistency and local flexibility. Managing updates, content alignment, and user experience across hundreds of sites had become inefficient and prone to inconsistency.
To solve this, a WordPress Multisite architecture was implemented, treating the entire franchise network as a single product rather than isolated websites. A master site controls global design, layouts, and shared content, while individual franchise sites manage their own local details, SEO, and calls to action. Selective content broadcasting allows corporate teams to push essential service pages and blog content across chosen locations without disrupting locally owned pages.
A key enhancement was the creation of a custom “Find Your HomeWell” experience—an interactive, clustered locations map paired with a searchable sidebar. This enables visitors to easily find nearby franchises, view contact details and job openings, and navigate directly to local sites, even in dense metro areas with many locations.