Case Study

TheDropTimes (TDT), a Drupal-focused news portal, sought an efficient and automated way to manage and distribute newsletters. To address this, a system was developed using Drupal and Mailchimp, leveraging RSS feeds for content automation. The solution enabled the editorial team to create structured newsletters within Drupal, incorporating both original and referenced content. A custom RSS feed view was built to support Mailchimp’s RSS-to-Email automation, ensuring seamless formatting and scheduling. The Mailchimp template was customized for optimal rendering, and subscriber management was improved through integrated sign-up forms and OptinMonster popups. The result was a fully automated, GDPR-compliant newsletter system that reduced editorial workload, improved engagement, and increased subscription rates. This approach offers a scalable solution for any Drupal site seeking efficient, automated newsletter distribution.

Manappuram Finance Limited, a prominent NBFC in India, sought to enhance its website’s lead generation capabilities by implementing a secure and user-friendly “Enquire” form. The objective was to provide a seamless customer experience while ensuring data authenticity through OTP verification and reCAPTCHA, in line with TRAI guidelines. A key challenge was limited QC access to the client-managed Lead Management System (LMS), which made it difficult to validate form submissions end-to-end. The team overcame this by collaborating closely with the client, using real user data, and coordinating joint testing efforts. As a result, the form was implemented successfully, achieving a defect-free, secure, and scalable solution that improved customer trust and significantly boosted lead generation.

LUXVT is a digital platform that supports real estate agents across the U.S. and Canada, helping them market luxury properties to high-end homeowners. As the platform grew, manual data entry and disconnected systems created inefficiencies, limiting scalability and hindering real-time insights. To address this, LUXVT aimed to integrate Drupal with Zoho CRM, automating the flow of agent and property data to improve accuracy, reduce delays, and support business growth. Our team developed a custom Drupal module that mapped critical fields like agent details and property listings to corresponding Zoho CRM modules. The integration included secure API connections, token refresh mechanisms, and automated workflows for managing contacts, accounts, products, and sales orders. Features like error logging and auto-retry ensured reliable synchronization, while phased deployment allowed for smooth implementation and scaling. The solution led to an 85% reduction in manual data entry, faster lead processing, and improved client engagement through real-time updates. Consolidated data empowered the marketing team with better insights, enabling more effective targeting and follow-ups. With increased operational efficiency and scalability, LUXVT is now better equipped to serve agents and grow its presence in the luxury real estate market.

To enhance their digital campaign effectiveness, Manappuram Finance Limited required a responsive, high-converting landing page. The project utilized Drupal Bootstrap Layout Builder to create a standardized, no-code system for faster page development and easy content management. The solution addressed key challenges such as UI/UX, mobile responsiveness, performance, SEO, and integration with backend systems. By collaborating with design and marketing teams, the team built a visually engaging and accessible layout with reusable components, optimized performance (via lazy loading, caching, and asset minification), and ensured compliance with WCAG 2.1 and GDPR standards. The standardized grid system benefited marketers, developers, and diverse user groups, allowing flexibility, quick design adjustments, and consistent branding. The result was a fully responsive, SEO-friendly, and secure landing page that improved campaign turnaround times, mobile experience, and user engagement, while reducing development dependency—empowering Manappuram to execute marketing campaigns more efficiently and independently.

Manappuram Finance Ltd., a major Indian NBFC, sought to accelerate its digital marketing efforts by eliminating developer dependency for campaign landing pages. The company needed faster campaign execution, centralized performance data, more real-time updates and readiness for data-driven insights. To address this, a Drupal-based landing page builder was implemented using layout builder modules and reusable components, allowing the marketing team to independently create, update, and analyze landing pages. The result was a drastic improvement in campaign launch speed—from 3 days to 3 hours—enhanced agility, and improved decision-making through centralized campaign data, all while reducing reliance on IT teams.

The client, one of the early adopters of  e-governance, had implemented a real-time dashboard for monitoring the progress of the various projects executed across their council. The objective of the dashboard was to improve the transparency of the council and give complete visibility to its citizens into the projects. This project was first implemented in 2018 and has been getting plaudits from across the board. Many a city council has since adopted such dashboards to improve their transparency in capital works projects.

Introduction An international multilateral development financing institution needed a digital platform to share its dynamic contents. Being a global entity they needed to distribute content in multiple languages. Challenge The financial institution needed an editorial content workflow customized to each department. The system needed department based content type permissions. For Instance:

XO Communications, a USD 1.59 billion telecommunications service provider in the USA required an overhaul in their current website. Bluetext, XO’s branding consultant recommended a responsive and modern website to take on its competition. Zyxware Technologies designed, developed, and deployed the architecture for XO’s website such that it aligns to retain and expand its client base. The result was a corporate website offering a great user experience, which was scalable and modular enough to launch the next level of content personalization using the Acquia Lift personalization.