Email Marketing
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on 23rd November 2017 / by johanna.rivard
Trends come and go but as far as email marketing is concerned, those trends are more likely to catch on among inbound marketers for good reasons. Majority of consumers still use email in their everyday interactions, and there are even contentions that people are spending more time on emails than social media. In fact, some marketing experts predict that email is more likely to outlive Facebook and Twitter because unlike social channels, email algorithms are more tried and tested. This means there won’t be too many radical changes in email marketing in the coming years, but that’s not to say that email isn’t going to be as successful as other content marketing approaches when it comes to engaging audiences in the sales cycle. As businesses set up their email strategy for 2018 and beyond, it would be wise for them to take time to study these trending ideas in email marketing: Optimized email for mobile More and more people, especially millennials, are relying a great deal on mobile to perform their online tasks including checking their email. Businesses will do good then to make their emails mobile friendly, both in design and content, so that it’s easy for end users to view email marketing content on the go. An optimized email for mobile entails fast load time, short subject lines, easy-to-digest content, links that are spread far enough to avoid accidental clicking, and CTAs and other visual images that don’t get cut off from the screen. Big data becoming even bigger In terms of size and importance, big data will become even bigger in the sense that users expect companies to make better use of all the data they have collected from various contact channels. In the field of email marketing, businesses have to devise ways that will enable them to use customer contextual data such as purchase history, search behaviors, location, and other real-time information to deliver their message and encourage customers to take action. Some enterprises are already taking steps in this direction. By using location services from a third-party app in use with the user, a company may send an email into the user’s inbox inviting that person to drop by its store in nearby areas. Businesses, however, need to make sure that they comply with legislation such as the Protection of Personal Information (POPI) Act and General Data Protection Regulation (GDPR) that aim to safeguard consumers from unlawful use of their data. More customized experience for users We all know how users detest blast email campaigns that spam our inbox with irrelevant content. What they appreciate are emails that present them with answers to their questions or solutions for their pain points. One technology that’s being groomed to help businesses personalize communication with their audience is artificial intelligence (AI) or machine learning. There are already AI tools that are targeted for email marketing, which are programmed to: Increase open rates through enhanced subject lines Determine the best time to send emails to subscribers Create A/B versions of emails Segment lists of email subscribers based on their location Outside of AI, customizing email content goes a notch higher with ultra-personalization techniques. These include omni- and cross-channel services where companies tailor the customers’ experience regardless of the type of interaction that’s taking place or which channel the interaction happens. So each time marketers send out an email, they don’t only have to fill it with meaningful content but also need to ensure that their prospects will have the means to interact with the brand in whatever channel they choose. Use of interactive elements Toward the end of 2018, digital marketers envision that emails will have a more interactive design and function to help them boost engagement among customers and sales leads. Here are some of the most clamored interactive features that email marketing specialists want to come to life: Countdown timers : These counters will enable email recipients to see how much time is left so that they don’t miss out on a sale or a guaranteed seat at a highly anticipated course or seminar. Add-to-cart functionality or other integrated forms: When customers don’t have to leave a domain or site to make a purchase or take a desired action, they’re more likely to proceed with the transaction. Polls, quizzes, and surveys: These tools can give you more insights about your subscribers’ online marketing preferences so that you could use their answers to help you craft more effective emails. Video and other dynamic content The use of video content deserves a spot on the list of best practices in email marketing because it can speak volumes about your brand or message by tapping into customers’ audio-visual senses. Since videos and other animations can be helpful in improving click-through rates, a number of email management systems now support embedding of videos that may show how a product works or highlight its most innovative feature, especially in such fields as augmented reality or virtual reality, smart home product development, or wearable technology. Using images with a play button is also a neat way to link emails to the company website where customers can play the video, helping businesses integrate their email content marketing with other channels as well. Email is a great marketing tool for companies because it’s widely used by anyone who has access to it, not to mention the existence of technology, which makes it easy to reshape its form and function according to what the market needs. By staying on top of the most popular trends in email marketing, businesses can better prepare for their future strategy that can generate more b2b sales leads . The key is to make emails highly personal, valuable, and interactive for users, so they’ll have a pleasant experience interacting with brands and be encouraged to stay connected with them. Email Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 13th July 2017 / by ijas.ansari
Email marketing is a powerful tool to acquire prospective customers and to retain established customers. Email marketing is the most cost-effective way to promote products or services, communicate with customers and reach business goals. According to the Email Marketing Industry Census 20161 by Econsultancy, email marketing outperforms SEO, PPC, and content marketing in terms of Return on Investment rate. Acquisition of New Customers Acquiring new customers is one of the most challenging processes, because customers who have not yet developed a relationship with our brand or product need to be convinced to purchase or register for our offering. The best way to attract prospective customer through email marketing is to provide them with valuable content they may have interest in. A most common email marketing technique used to convert prospects or leads into active customers is to offer a free newsletter or autoresponder series. It must provide valuable information along with promotion of our product or services. We will have to create the best possible email marketing strategy to convert prospective customers. 5 Things to Consider When Framing an Email Marketing Strategy to Acquire New Customers Target a Niche By targeting a niche prospective customer group, we will be able to market more specifically and offer services for their specific needs. People love it when they are provided with specific personalized solution for their problems. Personalized Message Using customer data to create personalized message will help to increase the open rate of the emails. The simplest form of personalization is to address the reader by name. Other than using the reader's name using a real reply to email and real email signature will also help to increase the credibility of the email. Mobile Friendly Email Nowadays most of the emails are opened through mobile devices, so create a responsive email design. Also make sure to use a short subject line, preheader text, concise copy and a big enough call to action button. It is better to keep the CTA front and centered. Providing Useful Content Make sure to provide useful and engaging content. We can provide them company news, guides, product reviews and coupon codes. The most important thing is to ensure that the content is well written and should be aimed at the needs of the reader. Test Different Methods Testing different designs, ways of writing and call to action positions are some of the methods that can be tested. When testing different methods, analyze what happens and make improvements on it. If we continuously measure and improve upon things as we move forward, it will help to make email marketing campaigns more successful. There are also other factors to keep in mind when framing email marketing strategy, but these are the most important things to keep track of. Retention of Existing Customers Email marketing can also help to retain our established customers. It is important to retain our customers because they can help to grow our business in various ways. In order to retain our established customers, we need to treat them right, giving them the respect they deserve and gaining their confidence. 5 Ways to Use Email Marketing to Retain Established Customers Welcome Email The first email that we send to our customers will create an impression for the future customer relationship, it is important to make sure that it is warm, friendly and inviting. It is a chance for us to show them how valuable they are to us and that we value them for being our customer. Reward and Gifts Be sure to reward them with something for taking the time and effort to make a purchase. It is a good thing to create reward programs for the customers, this will help to thank our loyal customers in ways that create an impact on future customer relationships. Providing Expertise Sharing the knowledge that we have acquired in our line of business to the customers will help them to get detailed description about our industry and about the product or services we provide and also help us to show our customers that we are pioneers in our line of business. Get Feedbacks Feedbacks make customers feel appreciated. Send them a short survey or solicit a feedback form. The answers will help to improve business practices and create marketing strategies. Result Analysis Monitoring and analyzing the results will help to find if the strategy is working, if it is identifying the problem and making effective changes that help improve the result. The analysis might even help to define new email marketing strategy based on the behavior of the customers. When it comes to cost, retaining existing customers is more cost-effective than acquiring new customers, but both acquisition and retention is important for business. Balancing the number of new customers with the number of customers who left us will help the business to achieve growth. It is critical to implement the most effective strategy, the above points will help in defining an effective strategy. Zyxware Technologies can help set up an email marketing strategy that helps in the retention of old customers while acquiring new ones. To know more, do get in touch with us! Reference 1. Report by Adestra, Email Marketing Industry Census April 2016, Published April 2016. Econsultancy. Accessed July 2017. 2. Steven MacDonald. ‘B2B Email Marketing Examples: 17 Free Email Marketing Templates’. Blog. Published June 2017. Superoffice. Accessed July 2017. 3. Elliott Moore. ‘How to Reach Potential Customers with Email Marketing and Retargeting’. Bolg. Published Dec 2016. Campaignmonitor. Accessed July 2017. 4. Kristen Dunleavy. ‘How to Drive Customer Retention with Email Marketing’. Bolg. Published Feb 2017. Business2community. Accessed July 2017. Email Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 11th July 2017 / by sarika.k
The article Introduction to iContact API describes a small introduction for iContact. Actually the data passed to iContact is in JSON format or in XML format. Mainly contact information and emails are passed to iContact. Data are passed to iContact in the following format. You can add custom fields through iContact API. The XML format for contact information in iContact : <contacts> <contact> <email></email> <prefix></prefix> <firstName></firstName> <lastName></lastName> <suffix></suffix> <street></street> <city></city> <state></state> <postalCode></postalCode> <phone></phone> <business></business> <status></status> <pagetag></pagetag> </contact> </contacts>XML format to subscribe to a list. <subscriptions> <subscription> <contactId></contactId> <listId></listId> <status></status> </subscription> </subscriptions>Hope, this piece of information is useful for you. Please get in touch with us if you have any queries. iContact Email Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 18th August 2015 / by sarika.k
iContact provides email marketing for small to middle sized businesses and also the non-profits. iContact supports easy creation of email newsletters, surveys, auto responders, a wide range of features for professional marketers so that they can collect and analyze data, send emails using a single service. The iContact email marketing service lets you create an email newsletter with option to send HTML and plain emails. Integration of iContact services into your website is to maintain a centralized email database and delivery system using iContact mail service so it would be very easy to keep customers and businesses connected. Sales management team assures the data integrity of customer email addresses. All subscriptions are handled in a single point. Integrating iContact helps to keep businesses and customers connected. It focuses on the right customers for attracting and repeat business. Application with iContact's API lets you easily manage various contact lists and create messages that are tailored towards a specific audience. Also it reduces the traffic on sending bulk mails through website. For more queries, get in touch with us or for your business assistance, make a deal now. iContact Email Marketing Leave a reply Your email address will not be published. Required fields are marker *