Digital Marketing

This article highlights how small and medium-size businesses can leverage affiliate marketing to scale their business.

Four simple digital marketing strategies are driving massive online sales for publishers. Statistics show how you can gain readers & revenue with online ebook marketing strategies.

Using digital transformation, SMEs are making changes to the way they do the processes of manufacturing, handling, storing, transporting and selling goods.

This short howto article describes how to use page scroll in Google tag manager to find the scroll depth with variant trigger types.

At Zyxware Technologies, we use case studies of successful results to know what works and what does not. RSW/US has found that 62% of digital marketing agencies use case studies to measure their performance and generate new leads. 

Ensuring privacy, using AI-assisted content creation tools, automated omnichannel marketing, exemplar user experience design and concise videos can help your digital marketing agency to stay ahead in the game.

As a marketer, the primary task at hand is to undertake initiatives that increase the revenues of the organization. This involves a heavy dependency on digital technology, which if properly utilized can lead to huge gains. Unfortunately, even criminal elements are able to tap into the growing volume of data and transactions on the web, leading to an environment that is tricky to navigate through for continued business growth.

It takes more than routine blog posts for your content marketing to have your desired impact on the bottom line of your organization. Of course, you have to be ready to hire a digital agency that guarantees to catapult your content calendar right where it can handle the heat. We understand how much stress it can be to understand and implement these steps. Hence, we've focused this post on highlighting and explaining the best strategies that any digital agency can adopt to optimize your content calendar. Here, take a look at five of our most trusted strategies.

Imagine a visitor came to your site, two times a day. In the first instance, he found your media brand selling premium content through a Facebook advertisement in his newsfeed. He clicked on the advertisement and visited the media site. In the second instance, a few hours later during the day, after having gathered some more information he Googled the media brand name, clicked the paid search results, and landed on your site.

In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.