Digital Marketing
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on 16th April 2018 / by Nisha.Oommen
In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers. Drupal 8 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 10th January 2018 / by chippy.jacob
Spanish Website in the Educational Sector A client website helps students by listing vocational degree programmes available in different universities in Spain and the courses offered under the different departments. The site is a worthwhile auxiliary to the popular Spanish search engine Yaq.es built in Drupal 7 and it mainly focuses on students pursuing higher education in Spain. It contains blogs with articles related to new vocational training courses and also a forum to discuss the opportunities and challenges students face with regards to the vocational training courses available in Spain. The website aims to cater to students both in Spain and from abroad. Site's Language Limitation The client website was in Drupal and the administrators of the website wanted to boost the traffic to the site. Based on their research they found that they were restricting themselves to students who know Spanish and decided on attracting English speaking students as well. With this in mind, they approached Zyxware Technologies to solve the technical challenges in implementing language translation in Drupal and in turn boost their traffic. Implementing Language Translation Zyxware had previous experience in implementing Translation using Drupal’s own modules in others sites similar to the present client's website ecosystem. We immediately began work on implementing language translation using Drupal modules. The main component identified for imparting multilingual capabilities was the Drupal module called ‘Internationalization’ which extends Drupal core’s multilingual capabilities and its ability to build real life multilingual sites. It provides some features like A proper multilingual menu system Multilingual blocks Multilingual taxonomy Language selection (switch the site language to show only the content in that language) We also identified sections that had content to be translated but not yet exposed to the translation architecture by using specific Drupal translation API’s.This took up a significant portion of the development time. Site Ranking Shoots Up The introduction of multilingual capabilities proved to be beneficial to the site. The client reported that with the addition of the translation feature to the website, it now reaches out to more foreign audiences. According to the traffic analytics report, the traffic shows a steep increase from 100 visitors a day to 500 visitors a day. A popular traffic analyzer website shows the traffic of our client’s website to have starkly increased 292% in the last 3 months. The client’s website is now among the top popular educational website. The above statistics show that translation can make a huge difference to a website’s traffic rate if properly implemented. Topic Digital Marketing
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on 06th December 2017 / by harikrishnan.v
No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better. Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 30th November 2016 / by Safia.F.Mohiuddin
Drupal scores better than most platforms for Online Marketing success. For a large part of the online marketing community, this might sound cynical owing to popular Drupal myths. However, Drupal is one of the most powerful content management platforms enjoying a high ranking. Drupal agency Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 31st October 2016 / by Nisha.Oommen
Having a powerful CMS like Drupal is just the foundation for organizations to boost their digital presence. Today, business and public sectors are looking for more than just a website, they want a complete platform that enables digital marketing too. Inbound marketing is making sweeping changes in the way content of a website is viewed. An increasing percentage of site visitors are converted to contacts, leads and ultimately to business generated. Digital Marketing Inbound marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 17th May 2016 / by Nisha.Oommen
Digital trends are evolving and transforming quite rapidly. Digital marketers can monitor what is being viewed, for how long and how often. Being able to analyze what content works, what doesn’t and see the sale conversions should help in making a strategic marketing plan that is agile. Drupal known for its flexibility and scalability, is a great tool for building an amazing digital marketing platform. Drupal Drupal 8 Digital Marketing Agile Leave a reply Your email address will not be published. Required fields are marker *
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on 21st March 2016 / by Bipasha Baijulal
Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts. Social Media Digital Marketing Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 17th March 2016 / by Bipasha Baijulal
Drupal is one of the most preferred Content Management Systems in the world, and needless to say, Drupal 8 is greatest release of Drupal till date. When it comes to Drupal 8, it makes things a lot easier for the digital marketer, with its power, easy usability and superior technology. Drupal Development services Drupal 8 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 01st March 2016 / by Bipasha Baijulal
Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers. Drupal Development services Digital Marketing Drupal websites Leave a reply Your email address will not be published. Required fields are marker *