Digital Marketing
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on 16th April 2018 / by Nisha.Oommen
In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers. Drupal is in the forefront of digital platforms that foster deeper ties with the customer through the buyer journey. Drupal empowers you to create content to delight visitors, and capture their experiences and insights. The features of Drupal 8 platform that significantly improves customer relationship experience are Responsive design Easy content workflow management SEO friendly Ease to develop and manage microsites Multilingual Multi-sites customized delivery Cloud ready Omnichannel experience Google Analytics It is also possible to automate your Drupal site experience, dynamically render special offers displayed through the web and mobile channels, and provide closed-loop marketing by gathering and measuring interactions on the web. By listening, measuring, and analyzing customers across channels and even siloed marketing and relationship systems, these customer insights drive not only the content presented, but offer digital marketers an opportunity to drive business strategies across organizational boundaries. Here is a good representation of the various digital marketing aspects like a tube map. Source To accelerate the solution process, Drupal offers deep integrations with leading web analytics platforms as well as CRM, email campaign, and marketing automation systems to ensure customer insights are captured, measured, tested and optimized for the next interaction. Integrations with Drupal based website Drupal offers many systems of engagement to deliver captivating front end experiences across sites, channels and devices. Marketing automation tools: Act-on, Marketo & HubSpot Marketing Hubs Social media channels: Facebook, YouTube, Twitter, Google+ & others Web Analytics: Google Analytics, Omniture & PPC Email marketing tools: YMLP & Chimp Content Syndication: RSS CRM Integration: Salesforce, SugarCRM ERP & ECM: SAP Drupal offers a single, easy to use system for marketers to deliver content, community, and commerce seamlessly to customers. Drupal offers backend integration to leading systems such as CRM, ERP, marketing automation and other systems of record. For a detailed cheat sheet on the various capabilities of Drupal, check this infographic on Drupal Capabilities. By leveraging these digital solutions on the Drupal platform, you create rich experiences, connect more deeply with customers and convert more prospects into buyers. These digital experiences are delivered seamlessly across web, mobile, and social channels, all while layering in and integrating with existing systems of record that are already working well in your environment. Here are a few case studies of how clients are using the Drupal platform in their digital marketing initiatives: Translation helps in attracting foreign visitors: The case study is an example of how multilingual capability of Drupal helped in bringing in more footprints in the awareness stage of their digital marketing endeavor. 62% boost in coversion through performance optimization: This case study is a good example of how Search Engine Optimization(SEO) helped in conversion. Improving the speed of processing and sending personalized emails: Even while this client wanted to send personalized emails, speed was equally crucial. Handling traffic spikes: This case study is a prime example of how we helped a client cope with traffic that their site’s architecture was not designed for. The success of digital marketing is when you stand apart from the crowd by delivering personalized, tailored campaigns and content. And finally, it requires increasing your digital footprint by offering fulfilling experiences across all digital channels and devices that the customers want to use to consume content and interact with the brand. Are you still not sure? Get in touch with our solutions expert! Drupal 8 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 10th January 2018 / by chippy.jacob
Spanish Website in the Educational Sector A client website helps students by listing vocational degree programmes available in different universities in Spain and the courses offered under the different departments. The site is a worthwhile auxiliary to the popular Spanish search engine Yaq.es built in Drupal 7 and it mainly focuses on students pursuing higher education in Spain. It contains blogs with articles related to new vocational training courses and also a forum to discuss the opportunities and challenges students face with regards to the vocational training courses available in Spain. The website aims to cater to students both in Spain and from abroad. Site's Language Limitation The client website was in Drupal and the administrators of the website wanted to boost the traffic to the site. Based on their research they found that they were restricting themselves to students who know Spanish and decided on attracting English speaking students as well. With this in mind, they approached Zyxware Technologies to solve the technical challenges in implementing language translation in Drupal and in turn boost their traffic. Implementing Language Translation Zyxware had previous experience in implementing Translation using Drupal’s own modules in others sites similar to the present client's website ecosystem. We immediately began work on implementing language translation using Drupal modules. The main component identified for imparting multilingual capabilities was the Drupal module called ‘Internationalization’ which extends Drupal core’s multilingual capabilities and its ability to build real life multilingual sites. It provides some features like A proper multilingual menu system Multilingual blocks Multilingual taxonomy Language selection (switch the site language to show only the content in that language) We also identified sections that had content to be translated but not yet exposed to the translation architecture by using specific Drupal translation API’s.This took up a significant portion of the development time. Site Ranking Shoots Up The introduction of multilingual capabilities proved to be beneficial to the site. The client reported that with the addition of the translation feature to the website, it now reaches out to more foreign audiences. According to the traffic analytics report, the traffic shows a steep increase from 100 visitors a day to 500 visitors a day. A popular traffic analyzer website shows the traffic of our client’s website to have starkly increased 292% in the last 3 months. The client’s website is now among the top popular educational website. The above statistics show that translation can make a huge difference to a website’s traffic rate if properly implemented. Topic Digital Marketing
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on 06th December 2017 / by harikrishnan.v
No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better. Understanding Conversion Rate To start with, let's examine the term conversion rate. In general, conversion rate is the percentage of visitors that turn into customers in any online activity. Conversion rate is purely contextual. It varies based on business goals, industries, locality etc. If we are aiming for webinar registrations, then conversion rate is used to measure the effectiveness of campaigns for registration. If we are aiming for leads, then: Number of leads captured vs Number of website visitors define the conversion rate The average conversion rate of worldwide online shoppers for first quarter of 2017 is 2.48%1. This means that, out of 10,000 people who visited the website, 248 of them purchased a product. Here are some use cases that help you to understand the concept of conversion rate. Use Case Instance 1: Kelvin owns a fitness centre in Sydney. He executed a Google ads campaign targeting young people living there. The landing page advertises a trial subscription which is offered for a period of 2 weeks. Campaign runs for 5 days. By the end of campaign, he gets 70 enquiries in hand for trial subscriptions. He spent USD 300 to bring the 60,000 visitors to the landing page. While considering the landing page visitors and enquiries, conversion rate will come to around 1.16%. Use Case Instance 2: Travish is planning to launch a Smartwatch next month. It has exclusive top of the line features. The marketing team of Travish decides to promote it digitally to boost sales. For that, they create a conversion optimized landing page with pre-order form which displays the product features in an attractive manner. This page is also equipped with an AI based chat system that responds to user queries. For promoting this, they advertise over Facebook and Google network. Users from Ads will be taken to the landing page and from there they can pre-order the product with a special discount. By the end of first week, they get 3,000 enquiries from 20,000 landing page visits. The conversion rate for this engagement is 15%. To calculate conversion rate, we have to analyse the total landing visits and number of pre-orders. Measuring Conversion Rates Conversion rate(%) = (Conversions / Advt clicks)*100 Digital marketers also track conversion levels for different stages. Eg : Impressions to Clicks, Clicks to landing page visits, Page visits to enquiries etc. They also name it accordingly. Eg: Click Through Rate, Bounce rate, conversion rate etc. Benefits of Understanding Conversion Rate It conveys the real value of advertising engagement. It helps to identify pit holes in campaign execution and correct it. It ensures that the advertising spending/ expenditure is evoking the best results, thus ensuring great ROI. In an upcoming article, we will be explaining about the factors that affect conversion rate and how to optimize it. Zyxware also helps clients in maximising their revenue through digital marketing initiatives. For knowing about the vast array of digital marketing services offered by Zyxware, get in touch with us. Reference: "Conversion rate of online shoppers worldwide as of 1st quarter 2017", Statista , Accessed October 2017 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 30th November 2016 / by Safia.F.Mohiuddin
Drupal scores better than most platforms for Online Marketing success. For a large part of the online marketing community, this might sound cynical owing to popular Drupal myths. However, Drupal is one of the most powerful content management platforms enjoying a high ranking. Drupal SEO friendly features help websites achieve better ratings on the search engine for the same kind of content. On the periphery, Drupal does this through a number of inbuilt features: Clean, readable URLs enabled with content rendering through meta tags and XML sitemaps Link building through its authoritative ranking, resulting in quality back links Seamless connectivity to social media platforms right from your website Further to this, Drupal supports the creation of quality content, delivered through web standards compliant, search engine friendly websites with the best features to support its management and presentation. Incomparable Content Handling Mechanisms through Drupal Multiple Content Types With Drupal, you can easily create content that creates value, in multiple formats including pages, blogs, books, articles, polls, videos, and podcasts. Most of the content features offered through the Drupal platform are available either out-of-the-box or through extensible modules allowing the creation of new content types such as FAQ, press releases, complex listings or testimonials without much effort. In addition, while creating custom content types, Drupal allows comprehensive control over form fields and the way they are displayed. Flexible Content Presentation Drupal allows mobile-friendly interfaces and interoperability between multiple device platforms encapsulating user experiences unique to each device and built according to the needs of different target markets. Effective Content Management Drupal enables role-based permissions, allowing multiple bloggers to handle content securely. With Drupal, it is possible to grant limited permissions for the publishing of content and display content with discretion only to the relevant audience. Drupal’s Online Marketing and Social Media Integration Strategies Drupal development companies enable a broad scope of solutions to help you execute an effective online marketing and social media plan: Drupal is both flexible and agile and enables websites to integrate seamlessly with other blogs, ratings, and wikis for greater online market reach. Digital marketers can easily manage content for intensive campaigns involving multiple marketing channels and multiple web platforms. Personalization features built into Drupal allow websites to be delivered to multi-lingual audience from a centralized dashboard. Digital analytics and website performance can be easily tracked through Drupal to analyze visitor behavior and traffic. Drupal modules that can take care of your specialized website needs including e-commerce transactions, currency conversions or calculation intensive functions. By enabling creation of compelling landing pages and call to action controls, Drupal serves as an ideal platform for lead management and marketing automation. As a final point, Drupal offers high security to configuration files and backs up any user concerns through security support offered by drupal.org. Zyxware helps progressive organizations embrace Drupal for smart & secure online marketing. Our expertise with Drupal can deliver the right combination of modules from a plethora of available features to help you meet your online marketing goals effortlessly. To know more about what we can do in Drupal, get in touch with us. References:https://drupal.com/https://www.drupal.org/ Drupal agency Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 31st October 2016 / by Nisha.Oommen
Having a powerful CMS like Drupal is just the foundation for organizations to boost their digital presence. Today, business and public sectors are looking for more than just a website, they want a complete platform that enables digital marketing too. Inbound marketing is making sweeping changes in the way content of a website is viewed. An increasing percentage of site visitors are converted to contacts, leads and ultimately to business generated. Incorporating content strategy, SEO, social media, conversion optimization, content management, email marketing and advanced analytics are all part of a great marketing strategy. These include: Optimization of relevant content for search engine Leveraging the social media channels for maximum exposure Converting these visitors contacts and leads to customers or clients Constant engagement through email marketing campaigns Using analytics to measure ROI and improve results Companies can improve inbound marketing performance with these techniques designed to show results. Posting Content On Regular Basis Fresh and interesting content like articles or blogs created on a regular basis are key to bringing traffic to the site. Through frequently generated quality content, expertise in the given field can be showcased along with solutions and offerings. The content created has to be appealing with headings that are searchable using heading tags of HTML, bulleted list of information for a better read. Sharing Content On Social Media Social media channels like Twitter, Facebook, and LinkedIn are used to share content that makes it visible and easily accessible to millions. The content gains significance from those who like and share it. Email Marketing Campaigns Emails are a sure fire way to remind your leads or site visitors about your business and to increase your brand value. There are a lot of tools that help in this email marketing campaigns like MailChimp, Get drip etc. Constantly analyze your marketing strategy and revamp where needed through remarketing campaigns. Online Free Offers The penultimate offer that no one can resist. Give your visitors some interesting deals in all stages of the funnel, by offering value propositions that make them click. These free offers bring in a lot of traffic and with it a good wave of prospective business. Creating Visual Content Last but equally important is creating visually appealing content. This includes infographics, videos, stories with compelling images. Zyxware has always been at the forefront of the marketing strategies that are evolving to improve the strategic development of businesses online. One of the pain points many marketers and business owners share is the difficulty in adopting new marketing strategy. Our interaction with organizations across different sectors has helped us to develop several strategic partnerships that help them in their digital journey. Get in touch with us to know more about how we can help you. ReferencesInstant results with inbound marketingContent marketing with Drupal SiteDrupal: The marketing machine Digital Marketing Inbound marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 12th August 2016 / by Nisha.Oommen
Digital transformation is the evolution of business enterprises to fully engage and optimize their operations and functioning to incorporate and fully make use of the potential of digital technology and their influence on society. Digital transformation is industry independent to a large extent and helps implement the business goals, resolve challenges, and increase customer traffic. Digital transformation includes Digital representation of the company for greater visibility through websites and apps. Digital marketing as an important part of the business activities and approach. Understanding the digital behaviour and pattern of customers as they increasingly become ‘digital and mobile’ savvy. Digitization of information (flows) and business processes. Digital experiments including innovation labs and new digital products. Now that we have covered what digital transformation really mean, we’ll get into what is involved in digital transformation. Digital is ubiquitous and it affects many aspects of the customer behaviour as well as company operations. An essential feature of digital transformation is that business processes and models are interconnected and interdependent on each activity of the organization. Benefits of digital transformationDigital representation of the company: The digital representation of the business improves its visibility greatly through websites and apps. The foundation of having a digital presence is creating a website easily accessible to any device connected to the web.Digital behaviour of customers: Digital transformation helps in understanding the digital behaviour and pattern of customers as they increasingly become ‘digital and mobile’ savvy. A digital transformation isn’t a single effort but rather a portfolio of initiatives that combine to scale the change. Executives need to map out each initiative, ensuring it is clearly aligned with the broad business strategy. Key performance indicators need to be tracked persistently, questions raised and prompt course correction done where needed.Digital marketing: Digital marketing is an integral part of the business’ digital transformation and approach. Digital opens new frontiers, and requires adapting with time. Marketing Executives require the understanding of where digital is having the greatest impact.Digitization of business processes: Digital transformation positively affects core business processes and their workflow. The development of new competencies revolves around the capacities to be more agile, innovative, customer oriented, aligned and efficient with present and future changes in mind.Digital experimentation: This includes innovation and new digital trends. Digital transformation is about creating great customer experiences through experimentation. Pulling it off requires aligning technology, strategy and continuous evaluation of execution process. Many business leaders know they need to increase their digital quotient but are unclear about how to go about digitally transforming their organization. Zyxware Technologies is a digital agency that has been helping organizations in their digital transformation for the last decade. We build websites and web applications for business organizations. We help business enterprises improve their digital behaviour, marketing, SEO and in turn visibility on the internet. To know more about how to digitally transform your business, please contact us! Reference: http://www.mckinsey.com/business-functions/organization/our-insights/nine-questions-to-help-you-get-your-digital-transformation-right http://sloanreview.mit.edu/article/the-nine-obstacles-to-digital-transformation/ https://www.marketingweek.com/2016/04/14/what-does-digital-transformation-really-mean/ Digital Marketing Mobile Websites Leave a reply Your email address will not be published. Required fields are marker *
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on 17th May 2016 / by Nisha.Oommen
Digital trends are evolving and transforming quite rapidly. Digital marketers can monitor what is being viewed, for how long and how often. Being able to analyze what content works, what doesn’t and see the sale conversions should help in making a strategic marketing plan that is agile. Drupal known for its flexibility and scalability, is a great tool for building an amazing digital marketing platform. According to Gartner, one third of the marketers say digital techniques are fully incorporated into their marketing operation, but only 10% of marketers say they are expecting marketing roles to create new digitally led business markets. That’s because, not too surprisingly, most businesses do digital marketing in an ad hoc manner. The boom in mobile sales and increased connectivity has made the digital market invade even the most remote areas and the high speed connectivity will make digital marketing even more ubiquitous. Benefits of Drupal as a digital marketing platform: Single go to Site: Drupal 8 sites can be accessible by any web enabled device, commonly known as mobile friendly websites. The Breakpoint and Responsive Image modules in Drupal 8 make Drupal 8 websites mobile friendly (sites resize to the screen size of the display device). Multi-language Support: Drupal 8 has a great multi language functionality that makes Drupal a great digital marketing platform. Drupal 8 offers field based content translation solution. Translation of site names, user-roles, menus and contact categories can be done with a very simple user interface. Simple Configuration Management: Drupal 8 provides an easy user interface for importing and exporting configurations. It allows for easy transition from development, to staging and production environment. Easier Content Authoring: Using WYSIWYG editor and on-page editor, contents can be easily updated. It also makes it easy to add, remove, revise and create content. Integration Capabilities: Drupal can integrate seamlessly with a variety of applications and services, enlarging the scope of the web application. Social media tools like blogs, news feed, forums can be built using Drupal. Drupal has a Google Analytics module that can be utilized to make it agile. Getting the quick feedback from the report allows to realign and focus on our marketing goals. Scalability: Drupal websites can be scaled to any size you want which makes it ideal for a powerful digital marketing platform. Drupal’s capability to adapt to emerging trends, allow for applications and sites built on it to achieve high performance at lower costs and increase user engagement. Last but importantly, Drupal is a free and open source software licensed under the GNU General Public License. Zyxware Technologies, is a leading Drupal development company in India. We offer Drupal solutions across the globe. We help our clients build a strategic marketing platform for their entrepreneurial needs. We can help you build web sites and applications as a launching pad for your marketing enterprises, integrating blogs, forums to increase traffic to your sites.To learn more about what we can offer, please contact us! Drupal Drupal 8 Digital Marketing Agile Leave a reply Your email address will not be published. Required fields are marker *
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on 21st March 2016 / by Bipasha Baijulal
Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts. However, before doing it, it is important to understand what exactly social media marketing means. Well, Social Media Marketing is nothing but the ability to utilize communication through various social media sites to build a brand or gain attention. Now, let's take a look at some of the major social media marketing trends of 2016. Mobile to be the first priority: With the ever increasing number of mobile users and the dramatic increase in the number of mobile visitors to websites, companies will have to make the shift towards making mobile a priority. Marketing strategists can no way avoid focusing on mobile phones, especially smart phones. Development in Emoji Analytics: Emoji have become an important communication tool as it is easy to use, compact and enables an easier and quicker way of expressing one’s emotions without having to use longer-form content. With the increasing usage of Emoji's in future, marketers will definitely have to look forward to implementing more emoji on texts in various social media sites including Facebook, Twitter and Whatsapp. The questions that would get greater focus would be how do we use this rising trend to get a better understanding of our audience? Can we consider emoji habits and behaviors as a strong indicator of engagement and interest? Getting the particulars on how and why emoji are used, and in the context in which they are used will become pertinent in 2016. Extension of Customer Service: Since more and more people are using social media sites, they will look forward to customer service platforms to resolve their issues. Hence, marketing strategists will focus on developing more tools in networking sites to better serve their customers. Live-streaming Video to become popular: Live video is a method of connecting face-to-face, without having to meet personally. Live video offers a better scope of connecting you to your audience in a more personal way than blogs. Moreover, it does not require further editing or improving the content. So it can be presumed that 2016 will see a mix of new trends along with the old ones in social media marketing. Over the years, Zyxware Technologies has provided efficient and cost-effective digital marketing solutions to clients across various industry verticals. To expand your visibility online, connect with us and develop a comprehensive online marketing strategy for your business. To know more about our Digital marketing services, get in touch with us today. Social Media Digital Marketing Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 17th March 2016 / by Bipasha Baijulal
Drupal is one of the most preferred Content Management Systems in the world, and needless to say, Drupal 8 is greatest release of Drupal till date. When it comes to Drupal 8, it makes things a lot easier for the digital marketer, with its power, easy usability and superior technology. According to the official website Drupal.org, Drupal 8 offers the following options for marketers:- When new campaigns are being made, it should be 'built with mobile in mind'. Addition, removal or modification of contents is very easy and simple. The contents can be sorted and segmented according to the audience, language, and type of device. Here are a few outstanding features that make Drupal 8 the best CMS for marketers: Stability and reliability:Just like it's predecessors, Drupal 8 is also very reliable and stable. Reinforced stability and reliability enhances the suitability of Drupal for enterprises. Faster Speed: It offers faster speed and ensures smarter load performance on all devices including smart phones. User Interface: For importing and exporting purposes, Drupal 8 provides an easy user interface. One can easily switch between development, production and staging environments. Multilingual features: The built-in language functionality in Drupal 8 takes care of all the language handling requirements. There is significant improvement in selection and detection of language. Drupal 7 used Content-copy based translation method while Drupal 8 uses field based content translation. The site-names, user roles, and contact categories can be easily translated. WYSIWYG editor: Users can keep their blogs/ websites updated with the WYSIWYG editor. Responsive images on the WYSIWYG helps the user to understand how the images will look on mobile. Theming: Theming is very easy with Drupal 8 because of the Twig Templating System. Technology: It uses trending technology and enterprise-ready tools. Progressive decoupling is used to break free from the restrictions in the back end. Zyxware is a seasoned and proud developer of Drupal websites. We can help you build a fast performing and flexible Drupal powered website for your business. To know more about our Drupal development services and the exclusive benefits of Drupal 8, give us a call today. Drupal Development services Drupal 8 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 01st March 2016 / by Bipasha Baijulal
Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers. To serve this purpose, the company’s website needs to be flexible enough to be compatible with the various marketing channels. Drupal is the best choice for developing a flexible website that supports a powerful digital marketing strategy. Here are the reasons why Drupal is an apt choice for building a digital marketing platform: Flexibility and User-friendliness: Digital marketing involves managing and publishing large amounts of data on the website, blogs and across social media frequently. Drupal has a module called CCK (short for Content Construction Kit), which can be used to create fresh content with ease. Drupal also allows you to build Pages, Blog entries, posts, and Polls effortlessly. Drupal also allows content creators to work with Drupal websites without relying on IT staff. Compatibility with different devices: Users access the Internet from various smart devices; for this reason, marketers need to move beyond the traditional desktop. The web applications that are deployed need to be compatible with various devices, which is exactly what Drupal does easily within the desired budget. Digital Asset Management: Digital marketers can upload, reuse and manage digital assets such as images and video files across multiple websites from a centralized and scalable platform like Drupal. This saves time, money, and boosts productivity. Managing a Multilingual site: The first priority for many digital marketers is localization i.e. to create a website in the local language also. However, the management of multiple sites can be a mess if not done properly. If you use Drupal CMS, you can manage multiple websites from a centralized dashboard. Security: The major concern of digital marketers is securing their data. Drupal’s coding and security standards are unbeatable, which makes Drupal the most secured CMS. Social media integration: Digital marketers heavily depend on blogs, forums, wikis and ratings to promote maximum interaction with customers and to drive traffic to their websites. Drupal offers a complete range of tools and modules to easily integrate social media such as Facebook, Google+, Twitter and many more, into your website. Drupal modules allows users to login to your site using their active profiles on various social networks and lets them like, share, comment, like, and subscribe to your website’s content through the social media. Drupal’s community is relentlessly every minute to add new modules to cater to the various digital marketing requirements. Over the past 9 years, Zyxware has built world-class, highly flexible Drupal websites for our clients across different verticals. We help businesses to develop a digital marketing platform using Drupal. To know more about our Digital marketing services, do call us today. Drupal Development services Digital Marketing Drupal websites Leave a reply Your email address will not be published. Required fields are marker *