Digital Marketing
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on 10th January 2018 / by chippy.jacob
Spanish Website in the Educational Sector A client website helps students by listing vocational degree programmes available in different universities in Spain and the courses offered under the different departments. The site is a worthwhile auxiliary to the popular Spanish search engine Yaq.es built in Drupal 7 and it mainly focuses on students pursuing higher education in Spain. It contains blogs with articles related to new vocational training courses and also a forum to discuss the opportunities and challenges students face with regards to the vocational training courses available in Spain. The website aims to cater to students both in Spain and from abroad. Site's Language Limitation The client website was in Drupal and the administrators of the website wanted to boost the traffic to the site. Based on their research they found that they were restricting themselves to students who know Spanish and decided on attracting English speaking students as well. With this in mind, they approached Zyxware Technologies to solve the technical challenges in implementing language translation in Drupal and in turn boost their traffic. Implementing Language Translation Zyxware had previous experience in implementing Translation using Drupal’s own modules in others sites similar to the present client's website ecosystem. We immediately began work on implementing language translation using Drupal modules. The main component identified for imparting multilingual capabilities was the Drupal module called ‘Internationalization’ which extends Drupal core’s multilingual capabilities and its ability to build real life multilingual sites. It provides some features like A proper multilingual menu system Multilingual blocks Multilingual taxonomy Language selection (switch the site language to show only the content in that language) We also identified sections that had content to be translated but not yet exposed to the translation architecture by using specific Drupal translation API’s.This took up a significant portion of the development time. Site Ranking Shoots Up The introduction of multilingual capabilities proved to be beneficial to the site. The client reported that with the addition of the translation feature to the website, it now reaches out to more foreign audiences. According to the traffic analytics report, the traffic shows a steep increase from 100 visitors a day to 500 visitors a day. A popular traffic analyzer website shows the traffic of our client’s website to have starkly increased 292% in the last 3 months. The client’s website is now among the top popular educational website. The above statistics show that translation can make a huge difference to a website’s traffic rate if properly implemented. Topic Digital Marketing
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on 21st March 2016 / by Bipasha Baijulal
Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts. Digital Marketing Social Media Marketing Trends Leave a reply Your email address will not be published. Required fields are marked *
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on 05th November 2015 / by Moses Raymond
The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top. Digital Marketing Trends Leave a reply Your email address will not be published. Required fields are marked *
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on 21st October 2015 / by Moses Raymond
If you are the Social Media Manager for a B2B company, you are probably in search of a strategy that will engage your users and turn them into loyal followers and give your organization long-term success. Using Social Media Marketing has long been the domain of B2C companies while B2B companies have been sceptical about its effectiveness as a potent weapon, especially in the longer run. Digital Marketing B2B Social Media Strategy Leave a reply Your email address will not be published. Required fields are marked *
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on 30th September 2015 / by Bipasha Baijulal
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together. Digital Marketing SERP Content Quality Google Algorithm Leave a reply Your email address will not be published. Required fields are marked *
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on 29th September 2015 / by Moses Raymond
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in. Digital Marketing SEO SERP Leave a reply Your email address will not be published. Required fields are marked *
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on 28th September 2015 / by Moses Raymond
Marketing of a product or a concept is no longer limited to using the conventional methods of communicating to a potential customer like print or television advertising or billboards. Today, with the faster penetration of Internet and proliferation of devices such as mobiles, smart phones and tablets, social media tools like Facebook and Twitter have become extremely relevant to market a product. Digital Marketing Twitter Social Media Marketing Marketing Goals Leave a reply Your email address will not be published. Required fields are marked *