How to write compelling and informative email newsletter content

By nayanathara | 27th July 2015 | 3 min read

Newsletters are the ideal way to reach your target audience. Newsletters not only help to generate more traffic to your website but also helps in increasing potential revenue. However, it is important to remember that creating a newsletter does not mean that you will achieve immediate success. Creating an extremely effective and interesting email newsletter is not an easy task.

Here are a few tips to create an attractive and compelling email newsletter.

Catchy and striking title: If the subject line and title of the newsletter is catchy and attractive, it will surely increase your click-through rates and increase sales.

Choose relevant topics: Get a clear understanding of your target audience and create content that identifies their issues and recommends solutions for the issues.

Make the content original and unique: People will choose your newsletter only if the content is unique and fresh and unique.

Ensure quality in content: Consistently ensure the quality of content in your email newsletter as poor design and grammatical errors can damage your reputation. So, always edit and proofread the articles in your email newsletter and add relevant images.

Write in such a way that you are talking to your reader: You need to remember that although you may have several thousand subscribers, your newsletter should talk to each of your readers in a very personal way. Hence, try to give a personal touch to your content as much as possible. Use words such as 'you' instead of referring to your subscribers as “readers.”

Make it easily readable: Make the content easily readable. Break the content into small chunks so that it becomes easier to go through your newsletter. Use bullet points, add subheadings, highlight important information and use short sentences and paragraphs.

Inform your readers, do not advertise: People usually subscribe to email newsletters because they want to learn about your company and the products you offer. However, you should never consider your newsletter as an instrument for massive advertisement of your products/services.

Provide incentives: Offer rewards and incentives to your existing and potential subscribers. This could be just simple shout outs or products that are relevant to your business. This would not only show your appreciation to your readers. They would also continuously support you and may share the email newsletter with their friends, relatives or acquaintances.

Listen to your subscribers: Be sure you listen to what your readers or subscribers say. Collect feedback from them and address their queries.

Create a schedule and stick with it: Create and stick to a schedule so that you can send a newsletter a week or once a month. However, do ensure that you are providing important information.

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