Blog

Zyxware default image2
| 7 min read
Drupal and Shopify are best of two worlds. Drupal is one of the most popular and robust content management systems on the planet. Immense digital marketing capabilities of Drupal make it widely acceptable among digital marketers. On the other hand, Shopify is one of the best cloud based ecommerce system for SMB. Leveraging the strengths of these two can bring in great results. Here we will describe the advantages of developing a hybrid Drupal-Shopify store.
Zyxware default image2
| 3 min read
New Relic is a web application performance service designed to work with live webapp. Using this tool, a developer can analyze and increase a site's performance. New Relic works with web development languages like PHP, Python, Ruby, Java etc. Your system should meet New Relic's PHP compatibility and requirements. Note that New Relic supports only the PHP 5.4.x or 5.5.x series.  
Personalization_1.png
| 5 min read
Personalization is about providing unique services and content to customers based on the company's data about their customers. Providing personalized customer experience has become a top priority for most businesses because personalization significantly impacts brand advocacy and brand loyalty. Traditionally, marketers personalize the content and services based on a sample survey that explains the behaviour of a large group with the data collected from a small group.
Drupal is ideal for Govcms
| 2 min read
govCMS gives all department agencies access to a content management system that is highly secure, easy to use, flexible, stable, and above all open source. So instead of depending on proprietary software that would have made them vulnerable, government agencies now have a system that is flexible and responsive. The govCMS is developed as a cloud-based distribution of Drupal under a partnership between Acquia1 and the online services branch of the Department of Finance.
Fortune 500 Companies 2019
| 7 min read
Setting up search in your e-commerce site is equally rewarding as getting your site promoted using multiple channels. Search can not only help your customers to easily find the item they are looking for, it can also help you to increase the conversion rates and improve your business
Zyxware default image3
| 7 min read
Shopping can be done in multiple ways and online shopping, in particular, has become an intuitive process. Online shoppers take seconds rather than minutes to decide on a purchase. Therefore the objective of the e-commerce site’s design should be to help navigate the shoppers to get what they want fast and effortlessly. For running a successful E-commerce website, few essentials should be taken care of when creating it. Online stores should be designed to sell. Elegance can be achieved in a good design without sacrificing simplicity and ease of use.
marketing-advertising-sales
| 7 min read
How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates.
Zyxware default image2
| 3 min read
Drupal is a scalable and secure content management framework which help organizations build their digital platforms. In this article I am presenting a situation where Drupal helped implement a feature for one of our client, without affecting the site's scalability and secure nature. The client’s site went down to maintenance mode for some users unexpectedly. This happens very rarely and there was no immediate visible reason that could point to the cause of it. So it was imperative that we log when the site goes offline in order to debug the issue.
Fortune 500 Companies 2019
| 3 min read
Efficient Inventory management is critical for any eCommerce store. The inventory management system tracks inventory levels, orders, sales, and deliveries. The system makes sure that you have the necessary resources available for the seamless functioning of your eCommerce store. A lag in the operations of the store can cost money, customers and even create a not-so-good impression. A robust inventory management system will help to deliver orders to customers on time, receive necessary resources on time and ultimately improve the efficiency of the eCommerce store.
Zyxware default image2
| 5 min read
Customers experience (CX) have become a top priority for business. In order to provide the customers with the best possible experience, we need to frame an effective customer experience strategy. Providing valuable CX at each touchpoint will help to create a good relationship between the company and their customers. Advancement in technology helps to track customer behavior, identify customers