What to Know When Building a Multi-Country Ecommerce Portal
https://www.zyxware.com/sites/default/files/styles/user_image/public/pictures/hari.jpeg?itok=MHeIuvbU
BY harikrishnan.v
2 years ago
Business-Solution
0 comments comment

Introduction to Multi-Country E-commerce Portal

Multi-country e-commerce portals are online stores where purchases/ transactions are possible from different countries. Usually, online portals begin their operations with a single country. When they are planning to expand their business across geographies, they transform their online store to a global/multi-country store. Upgrading your online business from a country specific one to a global has become quite simple now. The recent advancement in web technologies has paved an easy way for it.

Zyxware Technologies, being a prominent e-commerce solutions provider since 2006, has helped many businesses in setting up their e-commerce store. We would like to share some insights with you, that we have gained from our engagements with clients.

Benefits of a Multi-Country Portal

While going global, you will in all likelihood deal with customers speaking different languages, following different cultures, and having specific interests. So, the proposed store should address all the concerns of these users.

The benefits that come along with a multi-country portal are:

  • Increased Reach: You will be targeting millions of users instead of thousands.
  • Increased Revenue: With increase in footfalls, the revenue tends to increase.
  • Global Identity: Instead of one country, you will have customers from different countries. So, you will become a global player in e-commerce.

Challenges in Building a Multi-Country Portal

Building a multi-currency portal is easier said than done. There are various challenges that need to be addressed before building one.

Some of the challenges in building a multi country portal are:

Different Currencies

Each country will have an official currency. Customers residing in that county will prefer making purchases in their native currency. Eg: American customers like to make payment in USD while customers from the UK prefer the British Pound. So, the stores should facilitate purchase in their native currencies.

Distinct Purchase Habits

With a change in culture, purchase habits also change. Eg: Customers in Germany would love to make payment using direct debit and wire transfer, while people from Japan prefer credit cards for purchases1. So, the system should be planned in a way that it matches the customer preferences.

Multiple Languages

Your store should speak the language that your customers love. Eg: Customers in France prefer their store to display in French language while customers from Germany prefer German.

Tax Rules

Each country you target will have a distinct tax structure. Eg: Australia has a GST rate2 of 10% while Japan have a consumption tax3 of 10% on most of the goods. e-commerce system should facilitate configuring tax rules for each country.

Different Product SKU

With change in country, there may be slight differences in same product. This include specification, language, packing etc. As a result of this, the product SKU’s will be different.

Factors to Consider Before Developing a Multi-Currency E-commerce Store

We are briefing below three main factors that needs to taken into account while developing a multi-country ecommerce store.

Multicountryecommerce.png

Administration Model

Managing a multi-country e-commerce store is a tedious task. But a well-designed implementation can ease up this process.There are two administration models that can be used for a multi-country portal. They are:

Central Administration

In this model, the whole portal management will be done from a central administrative hub, probably located at one location. The portal functions will be divided based on functions and people belonging to a function will be executing only a set of specific tasks. For eg: marketing team will be in charge of content related matters in the portal. This includes images, description, product presentation etc. The sales team will be in charge of orders and the accounting team will be taking care of payment related things. Here, based on their roles, the tasks are allocated. Country wise differentiation will not be a prominent here. In this model, there will be only one code base from which all these country websites will be managed. This is quite useful when managing updates and feature enhancements. This model is suitable for companies having limited human resources. Also as everything is controlled from a central hub, its quite easy to ensure QA in all process.

Distributed Administration

In this model, each country will have their own ecommerce store and the administrative team in that locality will be in charge of managing the portal. Eg: The administrative team in Japan will be in charge of jp.storename.com and administrative team in Australia will be authorized to manage au.storename.com. Here each of these instances will be standalone installations. So, if a feature needs to be added across all stores, that task has to be done in all stores separately. This model is suitable for companies who have administrative divisions in all countries.

Language of the Portal

Content is the backbone of any online business. The global store is not different from this. Language plays an important role in multi-country ecommerce portal. There are two options for this.

Same language for all country stores

This can be used as a method to standardize the content delivery. Irrespective of the county, the store will display content only in 1 language. But the content may be different. Eg: For Japan store and US store, the language can be set to English. Both stores will display information related to their market in English. But USD will be the default currency of US store and Yen will be the default currency for Japan store.

Different language for all country stores

Here each country will have their own languages. Even a single store can have multiple languages. There may be some additional efforts required on the language translation end. The URL itself will be different for these kind of stores. Eg: The URL for the English version of Japan website will be jp.storename.com/en/. But for Japanese version, it will be jp.storename.com/ja/.

Theme

Customers in Europe loves clean elegant design. While customers in China prefer a text heavy design. There are differences in design concepts across countries. Two ways in which we can decide upon the look and feel of an ecommerce portal are :

Same theme for all country stores

This will minimize the design efforts and deliver a standardized feel. In this mode, all country stores will have the same design structure.

Unique themes for each country store

Design efforts will be quite higher in this mode. Each store will have a character of its own. The design can be developed in a way that it matches the customer preferences of that country.

Want help with deciding the options for your multi-country store? It is quite difficult to find out a solution that is a one size-fits-all. As the requirements for each store are unique, the solutions also will be different. We can help you in building a Drupal based multi country e-commerce store. To contact us for a consultation, click here.

Reference
1. Mai P. Tran, “Global Retail: The Biggest Challenges to Overcome When Selling Internationally”, blog, April 2015, CPC Strategy, Accessed August 2017
2. Goods and Services Tax, article, Government of Australia, Accessed August 2017
3. Taxation in Japan, Accessed August 2017


RELATED ARTICLE

/themes/custom/zyxpro_light/images/placeholder.png
close

on 28th September 2007 / by webmaster
Our hosting packages and their prices have been finalized. As promised we have come up with very competitive rates for our different hosting packages. The hosting service is targeted at both the Indian market and the International market and the rates are given in both Indian Rupee and in US Dollars. We currently accept cheque, bank and paypal payments. Business Solution Hosting Plan Leave a reply Your email address will not be published. Required fields are marked * Nitish Bezzala (not verified) access_time 12 Jul 2020 - 02:38 please add a link.. will be easier than gooling to find it!!! Edward jose (not verified) access_time 12 Jul 2020 - 02:38 Too happy with your service and support. Thank you.. Voos Baratos (not verified) access_time 12 Jul 2020 - 02:38 Great prices and package! Fantastico is great to install a bunch of apps for the websites! gaby (not verified) access_time 12 Jul 2020 - 02:38 really interesting and helpful piece, thanks gaby Robert Todd Be… (not verified) access_time 12 Jul 2020 - 02:38 These pretty like really good rates. I like how you have home plans as well as Enterprise plans. Do you have any more information? Pagination Current page 1 Page 2 Page 3 Next page Next › Last page Last » Add new comment
/themes/custom/zyxpro_light/images/placeholder.png
close

on 09th April 2008 / by webmaster
Privacy Policy for Zyxware.com Business Solution Blog Leave a reply Your email address will not be published. Required fields are marked * Jayant Seraph (not verified) access_time 12 Jul 2020 - 02:38 Hi... namaskaram... .. i recently came across ur website on google.. ... nice to hear a Mallu- tech company supportng & enouraging FOSS... ... and Ubuntu too, I had ordered the 6th version frm Canonical .. ... but culdnt spend more tim e on it since i had to complete my engg... lol. ... Hope Hardy Heron wuld be more better and advanced ... .. being a malayalee i feel proud that they r teachng linux at schools in kerala.. ... also suppory 4 linux is increasing.. .. feel glad to have "googled" you guys... great work.. . and "nanni" for the laptop sound driver tech support [:P] webmaster access_time 12 Jul 2020 - 02:38 In reply to Great work by Jayant Seraph (not verified) Dear Jayant, Thanks for the complements and wishes. We are trying our best to promote Free Software in our community locally as well as over the web. Do spread the word around and help in the good work CheersAnoop John Team Zyxware Tipson (not verified) access_time 12 Jul 2020 - 02:38 Hai dear anoop, I have installed Linux mint 7 in my laptop which is co existing with Xp. but Now my brightness control key is not working. Any idea how to solve this. in Xp also the key is Disabled. ( Model - Compaq C700) Tipson. Steve (not verified) access_time 12 Jul 2020 - 02:38 We are trying our best to promote Free Software in our community locally as well as over the web. We recognize that privacy of your personal information is important. Thank you. chris12stones access_time 12 Jul 2020 - 02:38 How does COP works?I live in Roorkee(Uttarakhand).If i buy something and choose COP, should expect someone to deliver the order to my doorstep? Pagination Current page 1 Page 2 Page 3 Next page Next › Last page Last » Add new comment
/themes/custom/zyxpro_light/images/placeholder.png
close

on 06th June 2008 / by webmaster
When a company takes up a project with a client they normally will have to sign an agreement with the client that neither party will disclose information that will be shared as part of the project to anybody else and that the information shared shall not be used for creating competing products/services by the company. This is a standard document that needs to be signed for most projects. This document is also referred to as Non Disclosure Agreement. We are publishing our Confidential Disclosure Agreement here. Feel free to copy and use for your needs. Business Solution Agreements CDA NCA Leave a reply Your email address will not be published. Required fields are marked * nithin (not verified) access_time 12 Jul 2020 - 01:56 In the event of a dispute, what is the legal validity of such a document? webmaster access_time 12 Jul 2020 - 01:56 In reply to Legal validity by nithin (not verified) The validity would depend on how you register the contract. I think you can have a legally binding contract registered between two parties. There is an Indian Contracts Act that deals with such issues. You can please refer that or talk with a lawyer ;) Shailendra (not verified) access_time 12 Jul 2020 - 01:56 Hi, I would like to know whether this Agreement can be printed on a Company Letterhead to be legally enforceable or does it need to be done on a Stamp Paper only? If on a Stamp Paper, then of what value? Thank you, Regards, Shailendra Naveena (not verified) access_time 12 Jul 2020 - 01:56 In reply to What is the Substrate that should be used for this Agreement? by Shailendra (not verified) It has to be ideally on Rs. 50 stamp paper, or refer to the state stamp Act where it is executed. In case of other party being an International client, in such a case on letter head or original sheets. Anonymous (not verified) access_time 12 Jul 2020 - 01:56 Can a non compete agreement be voided if it only has the day and month on it, the year was not completey filled (200 )? It was signed by both parties, without dates by signatures. Thank tx Add new comment
Leave a reply
Your email address will not be published. Required fields are marked *

Filtered HTML

  • Web page addresses and email addresses turn into links automatically.
  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type='1 A I'> <li> <dl> <dt> <dd> <h2 id='jump-*'> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
The content of this field is kept private and will not be shown publicly.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.