General

Drupal is a scalable and secure content management framework which help organizations build their digital platforms. In this article I am presenting a situation where Drupal helped implement a feature for one of our client, without affecting the site's scalability and secure nature. The client’s site went down to maintenance mode for some users unexpectedly. This happens very rarely and there was no immediate visible reason that could point to the cause of it. So it was imperative that we log when the site goes offline in order to debug the issue.

Drush is a command-line shell for Drupal that enables you to perform many website maintenance tasks and administrative tasks from the terminal instead of using the Drupal administrative interface. Drush aliases allow you to run Drush commands on your local server but actually, the command executes on a remote server. This is a real-time saver while working locally and you want to do something on the remote server.

For one of my project, I have implemented the Chosen module to display a list of content in a select box with user-friendly option style. I used the following configurations:

Customers experience (CX) have become a top priority for business. In order to provide the customers with the best possible experience, we need to frame an effective customer experience strategy. Providing valuable CX at each touchpoint will help to create a good relationship between the company and their customers. Advancement in technology helps to track customer behavior, identify customers

Email marketing is a powerful tool to acquire prospective customers and to retain established customers. Email marketing is the most cost-effective way to promote products or services, communicate with customers and reach business goals.

Multi-vendor marketplaces like Amazon, eBay, and Walmart have redefined shopping by aggregating millions of sellers in one digital space. Building such a platform, however, is a complex task, demanding not just technical expertise but also a deep understanding of the evolving e-commerce landscape.

The article Introduction to iContact API describes a small introduction for iContact. Actually the data passed to iContact is in JSON format or in XML format. Mainly contact information and emails are passed to iContact. Data are passed to iContact in the following format.

Authors: Adrian McDonald Tariang, Anish M.M. Drupal 8 Render Pipeline is the sequence of steps through which Drupal 8 generates a response to an HTTP request. ie, it’s what’s going on under the hood of Drupal 8.

Customer data is considered one of the most valuable assets for any business. The more data we have, the more in-depth engagement we can drive with a customer. Customer data will help us know about the customer, his purchase behaviours, products of interest, potential, etc. This information will help organizations frame strategies for business as well as from the technology end.

The word shopping portal has been revolving around the B2C business model for a long time. With the advent of digitalization in the retail industry, B2B purchases have also started going online. The brick and mortar model of order collection by sales representatives and door to door delivery has changed. We can now use technology to enhance this function more effectively. That is through the B2B Customer Portal.

Personalization is at the core of a customer portal. Customer portals offer a handful of personalization options to portal administrators. This includes personalization of the content, communication, user experience etc. The better the personalization we deliver, the more effective will be customer loyalty built. This also influences the purchase behaviour of a customer.

Anoop John, CTO, and founder of Zyxware Technologies got a chance to attend the DrupalCon, Baltimore held between April 24th and 28th, 2017. DrupalCons are occasions Drupalists look forward to, to gather together from across the globe and talk about Drupal and Drupal related trends, business, and opportunities. Anoop did visit some of our clients before flying back to India, so we could not get him immediately for a chat on his experiences at DrupalCon Baltimore. Here are a few excerpts from the interview.

Customer portals are platforms built to deliver customers a personalised experience. They help users to manage and retrieve information on their own. In this sense, they are also known as self-service portals.

To improve the customer experience effectively, knowing the customer is key. Knowing the customer helps in connecting your customer experience to business results.

Customer needs are highly variable and complex on an individual level. Present-day customers are maturing at an aggregate level with greater expectations for high customer service standards. Customer service that exceeds customer expectations for increased loyalty and satisfaction is the single most important driver for any business.

Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off.

Discover how Customer Data Platforms (CDPs) provide a unified customer view, empowering critical decision-making for businesses. Learn how CDPs streamline data insights and enhance customer experiences

Businesses are increasingly accumulating digital consumer data from the multiple channels through which interactions occur. Personalization efforts can be made tangible, measurable benefits through this aggregated consumer data. According to a Gartner survey1 of vendor's reference customers, there was an overwhelming majority of 99% of those surveyed who stated their satisfaction in receiving the expected ROI from their personalization offerings. Seventy percent of them reported using a SaaS solution.

Zyxware Technologies is introducing a knowledge hub in its popular website. The website is a popular destination for professionals for solutions to technical and business technology problems with over 100,000 visitors a month. Much of the content is by our own colleagues.