Customer Portal: Bridging the Gap between Customers and Business
BY harikrishnan.v
2 years ago
0 comments comment

Customer Portal: Introduction and Objectives

Customer portals are platforms that are built for delivering a personalized experience to customers. They help users to manage and retrieve information on their own. In this sense, they are also known as self-service portals.

Customer portals can be used in both B2C and B2B environments. In the B2C scenario, customer portals help to address the basic needs of an end customer. For instance, in shopping portals, users access their dashboard to view order details, track product delivery, download invoices, file product returns etc. In the B2B scenario, customer portal addresses the needs of a specific type of customer. For example, in a dealer's portal, rather than accessing customer details, prominence will be given to placing bulk orders and managing credits.

Customer portal can be developed to meet various objectives. This include

Delivering an exceptional customer experience

Customers always like to be treated as being special. Customer portal facilitates delivering an exceptional experience to customers, which is not available in a normal environment. It can be enhanced accessibility, ease of use, personalized content etc. For example: If your online platform provides an option for your customers to place orders on the move from their mobile device or clear queries instantaneously with the help of a chat support, it will surely enhance their user experience.

Building brand loyalty among customers

Customer portal not only helps customers to manage and retrieve data but also help them to be in touch with your brand. This will not only foster brand awareness but also cultivate brand loyalty. Enhanced brand loyalty contributes to repeated sales and increased referrals. For instance, delivering personalized offers based on user persona will certainly build brand loyalty among customers.

Gaining insights about your target audience

Customer portal can help organizations in gaining insights about customers. This includes their purchase behavior, product interests, communication pattern etc. State of art analytic technologies used by customer portal can help in drilling down to the most sophisticated details about customer behavior. These insights can be used in framing strategic decisions on the business as well as the technology end.

Riding the digitalization wave

The whole world is moving towards digital. Digitalization in retail can bring in benefits like global accessibility, reduced human errors etc. Customer portal plays an important role in automating your business process and communication.

In short, customer portal bridges the gap between customers and organization at various levels of interaction. To learn how we can help you build a purposeful customer portal, do get in touch with us!



on 30th November 2015 / by nayanathara
Staying ahead of your competitors in today's fast-moving markets is not an easy job. Your competitors might be continuously releasing a host of better products and adopting the latest technologies and aggressive pricing strategies. In this scenario, your success is determined by pricing intelligence – and this has to be accurate and completely up-to-date. Ecommerce Price crawler Price comparison tools Leave a reply Your email address will not be published. Required fields are marked *

on 02nd December 2015 / by Moses Raymond
The online e-commerce and retail websites are growing at a super fast rate and are evolving into better sites constantly. As consumers expect to get newer and better experiences every time they shop, the technology driving these sites too needs to be growing and evolving simultaneously too. This will ensure that the modern shopper is given a whole new shopping experience with every trip to the online store. In its latest version, Drupal 8 has made adequate changes and additions to its platform to elevate the engagement level with the consumer. Drupal Development services Drupal Development Drupal 8 Ecommerce Leave a reply Your email address will not be published. Required fields are marked *

on 21st December 2015 / by Moses Raymond
Ecommerce is evolving at lightning speed and so is the technology that backs it. Recent surveys have pointed out that the dependence on physical purchases for certain products and services will significantly reduce in the coming years, and by 2018, 50% of the world’s population would be part of the online shopping revolution that is sweeping across the globe. Drupal Development services Ecommerce mobile commerce online shopping Leave a reply Your email address will not be published. Required fields are marked *
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