Personalization in Customer Portal
BY harikrishnan.v
4 years ago

Personalization is at the core of a customer portal. Customer portals offer a handful of personalization options to portal administrators. This include personalization of the content, communication, user experience etc. The better the personalization we deliver, the more effective will be the customer loyalty built. This also influences the purchase behaviour of a customer.

Content Personalization

Personalization features in customer portal facilitates delivering of personalized content to target audience based on their user persona. This will make customers feel that they are special. It is possible to target both anonymous as well as known users by defining personalization rules.

Content personalization can be used for:

Product details like price, shipping availability, product recommendations etc can be personalized for individual users as well as for a user group. Eg : Customer ‘A’ and ‘B’ will see different price for same product. As customer ‘A’ is a long standing customer, a discounted price can be shown to him. While ‘B’ being a new user views the standard price.

Advertisements and offers can be customized based on user behaviour, purchase history, user persona etc. Eg : Customer ‘A’ views an advertisement for Trimmer TX-100 in home page, while Customer ‘B’ views an advertisement for a Shirt on that same slot. Here, advertisement has been personalized based on user persona.

With the help of personalization systems, each landing page can be made unique based on user persona. Certain sections in landing pages can be made to display personalized data. Eg: Customer ‘A’ and ‘B’ views different discount rates on the same landing page as their referral links are different. ‘A’ is from Facebook while ‘B’ is from an email campaign.

  • Personalizing Product Details

  • Personalizing Advertisements

  • Personalizing Specific Sections in Landing Pages

Personalized Communication

Customer portal facilitates personalization of communication at different levels. This make customers feel like portals are exclusively communicating with them.

Personalized communication include

Email content can be personalized based on user persona. Integration of email automation systems ensure that personalized emails are reaching customers on time. Eg : An email can be sent to Customer ‘A’ about offers on the products he had searched the previous week.

Real time notifications are another way for instantaneous communication. Custom notifications can be served to customers from their dashboards based on business rules. Any type of message can be triggered from the system. This include offers, product launch details, account summary, support messages etc. Eg : Customer ‘A’ receives a notification about stock availability of a product he had searched before. On clicking the notification, he can reach the product page.

  • Personalized Emails

  • Personalized Notifications

User Experience

The core idea of customer portal is to enhance user experience and thus build brand loyalty among customers.

Customer portal enhances user experience by:

Customers can be offered the service of shopping assistants, who can clear their queries and facilitate a trouble free purchase process. Human assistants as well as AI powered intelligent chatbots can be used for this purpose. Personalization help these shopping assistants by providing insights about user persona of the customers who they are communicating with. Eg: When Customer ‘A’ initiates a conversation with agent, the agent will receive real time updates about Customer ‘A’s user persona. The agent knows he has used a marketing emailer to reach the website and he has added product ‘C’ several times to the cart. This information will help the shopping assistant to drive more meaningful engagements.

These tools help customers to have a virtual hands on experience of the product. This include virtual product tour, exploring product experience using VR tools etc. Eg: A 360 degree video can be provided to a customer who wishes to buy a car. He can use his VR device to experience the feel of sitting inside the car.

Order personalization is another area where personalization can impact the revenue from a platform. Facilitating customers to personalize their orders will certainly increase sales. Different tools can be offered to personalize the order. This includes estimation tools, size calculation tools etc that help users place their own orders. This will deliver an effortless shopping experience. For instance: If an option is given to customer to estimate the number of wall tiles and accessories needed for a room, he can use the tool and add those products as a bundle to the cart. This will not only save customers efforts, but also increase the order value to a significant level.

  • Offering the Service of Shopping Assistants

  • Virtual Tour / Product Experience Tools

  • Personalized Orders

This is just the tip of an Iceberg. There are many more options available in personalization. To know more about customer portal and the personalization options available, contact our sales team.



on 01st January 2008 / by webmaster
We have added a few new modules to our site recently. Drupal Technical StumbleThis Sean (not verified) access_time 21 Sep 2021 - 18:10 Hi there, I uploaded the files, enabled the modules to use SU, and now I see the link, but there is no icon... How can I fix this? Thanks, Sean webmaster access_time 21 Sep 2021 - 18:10 In reply to Icon doesn't show by Sean (not verified) What do you see when you view the source? Search for stumblethis_button and you should be able to see the code for the image and the URL. Then you should be able to troubleshoot from there. Juicy Couture Addict (not verified) access_time 21 Sep 2021 - 18:10 thanks for the post. would love to hear more of you. by the way, drupal's really popular nowadays as it has easy and fast features. you agree with me? thanks.

on 16th January 2008 / by webmaster
Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where and leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but will redirect you to with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also. Drupal Technical Apache htaccess SEO Anonymous (not verified) access_time 21 Sep 2021 - 18:10 Hello. I'm trying to make show as, and I'm running into difficulties. I'm on Apache 2.0 and using the following lines in my httpd.conf file: RewriteEngine on RewriteCond %{HTTP_HOST} ^xxxxxxxxxx\.com$ [NC] RewriteRule ^(.*)$$1 [L,R=301] When I go to, I get (as expected). However, when I go to (it's a Drupal site), I get a 404 thrown and the URL changes to Same thing with Any suggestions? I want to run without Drupal's .htaccess file (instead incorporating these calls into my httpd.conf file). webmaster access_time 21 Sep 2021 - 18:10 In reply to Rewrite including filesystem path by Anonymous (not verified) I think the problem is with the base path which results in the redirection to /var/www/ part. The best approach I would think is to start with drupal htaccess and then strip out parts and move to httpd SNVC (not verified) access_time 21 Sep 2021 - 18:10 This is definitely a good guide. Thanks for this. wellyson access_time 21 Sep 2021 - 18:10 This is really nice and helpful.

on 08th February 2008 / by webmaster
Attachment Size slashdotit.tar.gz 173.55 KB Similar to the StumbleThis module that we had created earlier we have created another bookmarking Drupal Technical Slashdotit Shlomi Fish (not verified) access_time 21 Sep 2021 - 18:10 Hi! I'm interested in this module, but Drupal 6.2 complains that it's incompatible with it. Can you please update it or tell me how? Regards, Shlomi Fish webmaster access_time 21 Sep 2021 - 18:10 In reply to Can you update it for Drupal-6.x? by Shlomi Fish (not verified) Sure we are working on this currently and will post an update soon. Also we will post this module on as well Cheers Anoop John Team Zyxware Anonymous (not verified) access_time 21 Sep 2021 - 18:10 Hello! Nice Article very interesting, thanks