How to Personalize your Customer Service on the Web
BY Safia.F.Mohiuddin
3 years ago
0 comments comment

Customer needs are highly variable and complex on an individual level. Present-day customers are maturing at an aggregate level with greater expectations for high customer service standards. Customer service that exceeds customer expectations for increased loyalty and satisfaction is the single most important driver for any business.

Personalization in terms of customer service has different angles to it: customized customer service, personalized answers to customer queries, service request fulfillment based on customer context for focused service delivery. In spite all these variances, personalization in customer service has three basic common requirements for customer engagement, which are:

  • Creating a loyal customer base
  • Valid data
  • Practicality through the analytical approach

Complying with the expectations related to personalized customer services means that the same quality of customer experience is available across channels. Further, businesses must incorporate inherent seamless transition among channels and availability of most relevant information in response to customer behavior for definitive success.

The Mechanics and Advantages of a Loyal Customer Base in a Niche Area

The idea of transitioning from economies of scale to economies of scope is significant for personalized customer service in any business. This shift in focus is drastic, steering away from a broad playing field to increasing conversion based on a limited product portfolio for a narrow customer base. Contemporary efforts are directed towards concentrating on greater customer retention for a niche segment by expanding product and service offering considerably.

The approach takes advantage of the varying levels of loyalty among customers and adding to the bargain cuts down on advertising costs. However, it demands high focus and a continuous mechanism for capturing customer data and responding to customer queries to gain important customer insights.

Importance of Data in Personalization of Customer Service

Companies used to rely on simple strategies in the past to help create customer experiences for their limited audience which were fulfilling and personalized. Simple practices such as using customer names, making eye contact, implementing loyalty programs to offer customer service translated to personalized services.

While these practices are still valid, reliance on data, using location-based service delivery, using multiple channels to offer customer service, funneled recommendations based on customer behavior and a focused approach catering to the individual needs of customers is the present day strategy for competitive enterprises. Successful companies rely on information in the form of primary client histories, service level agreements, and supplementary data to build conducive environments for thriving customer relationships.

Analytical Approach to Personalization

Personalization efforts are best supported by relying on public financial information, sales data, or press releases. Further, the analysis of a company’s customer base on the individual as well as aggregate level, which is supported by feedback is important for a fulfilling customer purchase experience. The analytical approach warrants greater customer loyalty through its effective customer engagement and management approaches.

Therefore, to achieve measurable outcomes in personalization of customer service, companies must focus on achieving exceptional personalization in customer service, by relying on data and technology to understand customers better. Eventually, a well-rounded approach backed by strategic engagement in customer journeys is the answer for long-term profitability and customer loyalty. To know more about personalizing your customer service engagement on the web, talk to an expert.

Works Cited:

  1. Kelly Koelliker, ‘The 3 C’s of Personalized Customer Service’, January 23 2015, CMS Wire, accessed April 2017
  2. Amalia Agathou, ‘How To Personalize Customer Service: "It's Personal, It's Business" ‘ December 2010, article, The Next Web, accessed April 2017.
  3. Shep Hyken,"Personalize Customer Service To Create Amazing Customer Experiences", blog, Web, SHEPHYKEN, accessed April 2017.



on 28th September 2007 / by webmaster
Our hosting packages and their prices have been finalized. As promised we have come up with very competitive rates for our different hosting packages. The hosting service is targeted at both the Indian market and the International market and the rates are given in both Indian Rupee and in US Dollars. We currently accept cheque, bank and paypal payments. Business Solution Hosting Plan Leave a reply Your email address will not be published. Required fields are marked * Nitish Bezzala (not verified) access_time 29 Sep 2020 - 13:17 please add a link.. will be easier than gooling to find it!!! Edward jose (not verified) access_time 29 Sep 2020 - 13:17 Too happy with your service and support. Thank you.. Voos Baratos (not verified) access_time 29 Sep 2020 - 13:17 Great prices and package! Fantastico is great to install a bunch of apps for the websites! gaby (not verified) access_time 29 Sep 2020 - 13:17 really interesting and helpful piece, thanks gaby Robert Todd Be… (not verified) access_time 29 Sep 2020 - 13:17 These pretty like really good rates. I like how you have home plans as well as Enterprise plans. Do you have any more information? Pagination Current page 1 Page 2 Page 3 Next page Next › Last page Last » Add new comment

on 09th April 2008 / by webmaster
Privacy Policy for Business Solution Blog Leave a reply Your email address will not be published. Required fields are marked * Jayant Seraph (not verified) access_time 29 Sep 2020 - 13:17 Hi... namaskaram... .. i recently came across ur website on google.. ... nice to hear a Mallu- tech company supportng & enouraging FOSS... ... and Ubuntu too, I had ordered the 6th version frm Canonical .. ... but culdnt spend more tim e on it since i had to complete my engg... lol. ... Hope Hardy Heron wuld be more better and advanced ... .. being a malayalee i feel proud that they r teachng linux at schools in kerala.. ... also suppory 4 linux is increasing.. .. feel glad to have "googled" you guys... great work.. . and "nanni" for the laptop sound driver tech support [:P] webmaster access_time 29 Sep 2020 - 13:17 In reply to Great work by Jayant Seraph (not verified) Dear Jayant, Thanks for the complements and wishes. We are trying our best to promote Free Software in our community locally as well as over the web. Do spread the word around and help in the good work Cheers Anoop John Team Zyxware Tipson (not verified) access_time 29 Sep 2020 - 13:17 Hai dear anoop, I have installed Linux mint 7 in my laptop which is co existing with Xp. but Now my brightness control key is not working. Any idea how to solve this. in Xp also the key is Disabled. ( Model - Compaq C700) Tipson. Steve (not verified) access_time 29 Sep 2020 - 13:17 We are trying our best to promote Free Software in our community locally as well as over the web. We recognize that privacy of your personal information is important. Thank you. chris12stones access_time 29 Sep 2020 - 13:17 How does COP works?I live in Roorkee(Uttarakhand).If i buy something and choose COP, should expect someone to deliver the order to my doorstep? Pagination Current page 1 Page 2 Page 3 Next page Next › Last page Last » Add new comment

on 06th June 2008 / by webmaster
When a company takes up a project with a client they normally will have to sign an agreement with the client that neither party will disclose information that will be shared as part of the project to anybody else and that the information shared shall not be used for creating competing products/services by the company. This is a standard document that needs to be signed for most projects. This document is also referred to as Non Disclosure Agreement. We are publishing our Confidential Disclosure Agreement here. Feel free to copy and use for your needs. Business Solution Agreements CDA NCA Leave a reply Your email address will not be published. Required fields are marked * nithin (not verified) access_time 29 Sep 2020 - 13:17 In the event of a dispute, what is the legal validity of such a document? webmaster access_time 29 Sep 2020 - 13:17 In reply to Legal validity by nithin (not verified) The validity would depend on how you register the contract. I think you can have a legally binding contract registered between two parties. There is an Indian Contracts Act that deals with such issues. You can please refer that or talk with a lawyer ;) Shailendra (not verified) access_time 29 Sep 2020 - 13:17 Hi, I would like to know whether this Agreement can be printed on a Company Letterhead to be legally enforceable or does it need to be done on a Stamp Paper only? If on a Stamp Paper, then of what value? Thank you, Regards, Shailendra Naveena (not verified) access_time 29 Sep 2020 - 13:17 In reply to What is the Substrate that should be used for this Agreement? by Shailendra (not verified) It has to be ideally on Rs. 50 stamp paper, or refer to the state stamp Act where it is executed. In case of other party being an International client, in such a case on letter head or original sheets. Anonymous (not verified) access_time 29 Sep 2020 - 13:17 Can a non compete agreement be voided if it only has the day and month on it, the year was not completey filled (200 )? It was signed by both parties, without dates by signatures. Thank tx Pagination Current page 1 Page 2 Page 3 Next page Next › Last page Last » Add new comment
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