Marketing
close

on 21st August 2017 / by niraj.ranjan
Traditionally, marketing is all about pushing the product onto the customers, sometimes by making it appealing and sometimes by sheer aggressive marketing. In both scenarios, customers have started showing a rebellious regression to such interruptive marketing methods. Ecommerce marketers quickly understood - the marketing of today, requires customers to be put on the pedestal, and it's them and their needs which have to brought under the spotlight and not necessarily the product. Ecommerce brands found this as an opportunity to explore new possibilities through the lens of their customer support team. However, trying to recklessly mold customer service as a marketing strategy, ecommerce marketers overlook the various nuances that are required to pull off a win. The basic idea that customer service is an inbound tactic, makes the entire premise different. That's why you end up with a marketing strategy crippled with mistakes. To get the most out of your customer service when used as part of marketing strategy - here are 6 mistakes you should consider avoiding: Treating Customer Service and Branding as Separate Entities Some would say that customer service might not play a crucial role during initial customer onboarding but it is the biggest reason for customers to disown your service. A shocking 54% 1of millennial stopped doing business after poor service. That is why it is important for businesses to brand their customer service. Highlight how exceptional your customer service is, and how none of your competitors are on same level. Take the example of Vodafone UK, which developed an interactive graphical representation of its network performance. This reduced network-related queries by providing easy and quick self-serve tools, which helps monitor outages and seek real-time updates within 24 hours. The result - 40%2 hike in website traffic and a 25% reduction in network-related topics posted on various forums. Gradually leading to acquiring new customers as many of them saw the long-term value of being a Vodafone customer. There are infinite ways of branding your customer service. Unlike Vodafone, if you do not have the muscle to create a new tool, simply make efforts to include brand elements in your ‘contact us page’. This is a highly cost-effective way of encouraging customers to contact you. Here’s an example of Choice Screening, which could have easily treated its contact page as just another web page. Instead, they made sure that their contact page would be the highlight of their brand offering. Source Not Picking Content Marketing Ideas Not using customer support insights as a means to fuel your content marketing engine is like having an entire gold mine and yet hoping to find a cheap gold plated watch in a heap of scrap. Encouraging collaboration between your content marketing team and customer support team can help you design a strategy tailored to your customer's needs. Creating personalized content is a difficult task, but, with an entire resource which highlights customer feedback and grievances, you gain enormous leverage. It’s as simple as creating an FAQ on issues that customers frequently inquire about. This not only infuses personalization but also reduces customer effort, which happens to be the #11 factor in building customer loyalty. An FAQ is just the tip of the iceberg, but if you wish to go creative, take a cue from the luxury fashion brand, Mulberry. To drive sales for their Cara Delevingne bag collection, an interactive quiz called Carascope was introduced. It was a set of five questions that helped in finding the right bag for the customer. By asking questions like ‘Town or country’, marketers were able to play on the bag’s functionality. The responses helped Mulberry know more about the customers, the insights helped shape their content marketing. Unique animations (visual content) were provided based on the responses, along with tailor made exclusive content from behind the scenes at the London Fashion Week. Source Skipping Angry Customers It's textbook marketing 101 - sell to those who have a higher chance of converting. No marketer in his right mind would want to address an angry customer, it's almost like a taboo. But, in a world where competition is fierce and your customer have enough and more options, is it smart to ignore your angry customers? Businesses who were brazen enough to address upset customers and were successful in satisfying their needs have been able to build a large following of loyal customers. Angry customers are essentially giving you an opportunity to fix the situation. If you capitalize on that opportunity, then you hit the jackpot. One way of dealing with angry customers is being responsive to their needs, a delay in response will only aggravate the situation. Customer service reps need to make sure that such customers need to be kept as high priority basis. To assign the task of handling infuriated customers while keeping a tab on the progress, use shared inbox. It allows customer service reps to respond in an orderly fashion. Since each team member has access to the same inbox, everyone is able to keep tabs on the situation. Customers do not have to keep repeating themselves, every time the conversation is transferred to another rep. Bottomline: The proficiency with which you are able to deal with angry customers is going to decide whether you going to end up being abandoned by customers or gain their loyalty. Take for example Nike, the international sports accessories brand decided that it will be difficult to handle angry customer complaints, due to the sheer size of its product lines. To make it easy for everyone, Nike introduced a Twitter handle @NikeSupport, which exclusively deals with customer grievances and feedbacks. This eases the logistics of handling angry customers and it is one of the many reasons why Nike is such a respected brand in the world. Forgetting The Mantra ‘First Solve, Then Sell’ Don't get greedy, by pushing to sell without listening to your customer’s concerns will get you nowhere. Instead, dig through your customer service insights, from customer needs, interest; knowledge of where customers spend time; customer habits so forth and so on. This data can be used to create buyer personas. When you know your buyer persona and the pain points they are going through - first, solve their pain points. When customers are satisfied, then based on their buying patterns, upsell or cross-sell your product/service. When you understand what a particular buyer is looking for, you may customize your sales pitch - the successful amalgamation of personalization and excellent customer service leads prospects to make purchases. Here’s an example of how you can solve a customer grievance by pitching a product as the solution. Source Keeping The Team Communication at Bay Integrating customer service as a marketing strategy cannot be successful if team communication is not open. Efforts which block free flow of communication among teams is perhaps the gravest mistake one can make since the entire basis of customer service is about providing real-time information to customers, which helps push the brand’s marketing objectives. Team communication running in silos creates knowledge gaps in your customer support system, which can hurt you in more ways than one. Let's say, you are an e-commerce company, a customer calls in your customer support team to inquire about your week long sale offers. Since team communication runs in isolation, your customer support team has no idea about the week long sale. In such a scenario, the customer support is of little or no help at all and due to insufficient clarity, customers may not go ahead with the purchase. Ignoring Competitor’s Response Time Response time is an important metric that is detrimental to the success of one’s customer service. Many spend an excruciating amount of resources and attention in improving their response time, and yet many of them fail. The reason being an absence of context for measuring the response time. Evaluating the response time based on your own previous performance will only lead you to a half-baked analysis which will essentially end up being a vanity metric. For a robust customer service, measure your response time metric in respect to your competitor's response time. Sadly. E-commerce brands are performing poorly in the domain of response time. With an average response time to handle a customer query ranging from 17 minutes to 15 hours3, it only goes to show how far the industry is away from achieving benchmark. If you need a morale boost, take a cue from Southwest Airlines. By maintaining a good response time, Southwest Airlines has become one of the largest airlines in the U.S. The table below shows Southwest Airlines has clearly set the benchmark. That's why, rather than have a response time for the sake of a vanity metric, it has become a strong competitive suite for the airline. Source Winding Up Integrating customer service as a marketing strategy requires a dynamic changes from how you conventionally conducted your marketing efforts. Envisioning these changes isn’t enough, you have to put these changes into action so you can avoid making mistakes when you put customer service at the epicenter of your marketing strategy. Reference: 1. Tamar Frumkin,” The 7 Most Important Customer Service Stats for 2017”, Blog, January 2017, Conversocial.com , Accessed August 2017. 2. Marketing Week 3.Steven MacDonald, “New Study: 41% of Companies Ignore Customer Service Emails”, Blog, June 2017, SuperOffice, Accessed August 2017. Customer Service Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 21st April 2017 / by harikrishnan.v
Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off. State of Marketing Automation Survey by Ascent 2 states that over 46% of marketing influencers consider generating ROI as the primary objective of marketing automation and about 84% find it successful after implementation of a marketing automation system1. They help in scheduling updates, getting ideas about consumer trends, engaging customers in real time and delivering rich insights about marketing initiatives. Hubspot and Marketo are two of the significant players in this market. Let's compare them in detail. Overview Hubspot2 is an inbound marketing software that helps organizations in leveraging the content marketing to generate inbound leads. Hubspot focuses mainly on the content and engagement front. Marketo3 is claimed as an engagement marketing platform that delivers targeted reach and rich insights about audience engagement on different platforms. Marketo focuses mainly on the advertising, social, email and engagement front. Product Offering Hubspot provides all necessary tools as a package. This includes marketing automation tool, a CRM, a blog creation engine etc. But for Marketo, the product is offered as different bundles. This provides users some freedom to choose the kind of services they need. Bundles include Lead management, Email marketing, Consumer marketing, Customer base marketing and Mobile marketing. Who Should Use Hubspot is a platform that's crafted for SME's. It is for this reason, the subscription costs are on the lower side. On the other hand, Marketo is ideal for medium to large enterprises, who need a great product but can't afford a platform like Eloqua. Subscription costs are on a higher side compared to Hubspot and it needs a technical team to handle operations of Marketo. User Experience Hubspot provides pretty cool, easy to use interface. Even non-technical users can handle this marketing tool with ease. Though Marketo provides an intuitive user interface, it's quite difficult to master it. Integration With Other Systems Both Hubspot and Marketo provides integration with different systems like Salesforce, Microsoft Dynamics, SAP etc. Target Audience HubSpot can mainly be used when you are targeting B2C audience. Marketo can be used for a B2B audience. Support and Training Hubspot offers a great deal of support through different channels like chat, phone, email, website etc. Their knowledge base is one among the best available now. Marketo is a bit reserved in that front. Even though they provide us a reasonably good knowledge base, their support is not top notch as compared to Hubspot. Zyxware Technologies being a web solution provider for more than a decade has integrated these tools for various client projects. We can also help you in finding the best marketing automation solution that best suits your business needs. To get in touch with us click here! Sources: 1. State of Marketing Automation Survey, Ascend 2 and Research Partners, PDF ebook, pages [2,4] April 2017, Ascend2.com accessed April 2017 2. Hubspot accessed April 2017 3. Marketo accessed April 2017 4. Aleks Peterson, Hubspot vs. Marketo: A Side-by-Side Comparison, Technology Advice accessed April 2017 5. Bob Ruffolo, HubSpot vs. Marketo: A Head to Head Comparison, Impact, accessed April 2017 Marketing Inbound marketing Marketing automation Leave a reply Your email address will not be published. Required fields are marker *
close

on 21st March 2016 / by Bipasha Baijulal
Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts. However, before doing it, it is important to understand what exactly social media marketing means. Well, Social Media Marketing is nothing but the ability to utilize communication through various social media sites to build a brand or gain attention. Now, let's take a look at some of the major social media marketing trends of 2016. Mobile to be the first priority: With the ever increasing number of mobile users and the dramatic increase in the number of mobile visitors to websites, companies will have to make the shift towards making mobile a priority. Marketing strategists can no way avoid focusing on mobile phones, especially smart phones. Development in Emoji Analytics: Emoji have become an important communication tool as it is easy to use, compact and enables an easier and quicker way of expressing one’s emotions without having to use longer-form content. With the increasing usage of Emoji's in future, marketers will definitely have to look forward to implementing more emoji on texts in various social media sites including Facebook, Twitter and Whatsapp. The questions that would get greater focus would be how do we use this rising trend to get a better understanding of our audience? Can we consider emoji habits and behaviors as a strong indicator of engagement and interest? Getting the particulars on how and why emoji are used, and in the context in which they are used will become pertinent in 2016. Extension of Customer Service: Since more and more people are using social media sites, they will look forward to customer service platforms to resolve their issues. Hence, marketing strategists will focus on developing more tools in networking sites to better serve their customers. Live-streaming Video to become popular: Live video is a method of connecting face-to-face, without having to meet personally. Live video offers a better scope of connecting you to your audience in a more personal way than blogs. Moreover, it does not require further editing or improving the content. So it can be presumed that 2016 will see a mix of new trends along with the old ones in social media marketing. Over the years, Zyxware Technologies has provided efficient and cost-effective digital marketing solutions to clients across various industry verticals. To expand your visibility online, connect with us and develop a comprehensive online marketing strategy for your business. To know more about our Digital marketing services, get in touch with us today. Social Media Digital Marketing Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 11th November 2015 / by Moses Raymond
It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers. Marketers will be keenly awaiting the unveiling of Drupal 8 as this enterprise-ready platform has some spanking new features and increased suitability for enterprise business. Drupal 8 is replete with features that are trend-setting and technology-ready for today’s market. This brand new avatar of Drupal hosts numerous business benefits for Enterprise marketers: Complete focus on performance: The introduction of Symfony2 framework in Drupal 8 has brought in higher scalability and better performance, and with this it has identified itself as a true enterprise-level CMS. Symfony is an object-oriented framework that is more scalable and easy to maintain, and since it is designed to load only the necessary resources, it allows quicker page-loading than ever before. Geared up for the present and future too: An online marketer is always focused on delivering targeted content, which makes factors such as gender of user, location and audience segment extremely critical for success. Drupal 8 has ramped up its architecture and made it a model CMS for creation of perfectly segmented content.The sheer variety of devices being used for accessing a website has increased over a period of time. This has made it further clear that website content too is bound to differ depending on the device used. Thankfully, Drupal 8 has been far-sighted and made the necessary provisions to keep up with the latest technologies and future ones too. Mobile-ready: Drupal 8 is programmed to be equipped for responsive display and is conveniently ready to access the back-end from the mobile itself, so that any administrative changes can be easily made. While the prediction of desktops dying out may not come true immediately, it is no secret that smart phones and tablets are the devices to be focused on. Drupal 8 is mobile-ready i.e. it's core is already equipped with mobile-ready technology to take on any challenges the present and future may throw at it. Integration at its best: With web developers looking for one single tool to manage all their development needs, Drupal 8 is making its presence felt at the most opportune moment by providing an all-in-one web management tool. You need not use separate tools anymore for content distribution, email marketing, analytics and CRM, as Drupal 8 has clearly focused on integration of multiple platforms into one. As an enterprise marketer, you would want to divert your resources and funds towards important resources and move to an open-source CMS than paying for software that needs large licensing fees and chains you to its usage. Drupal 8 has its finger on the industry pulse and is all set to change a lot of perceptions about an open-source CMS. Get in touch with Zyxware to know more about our Drupal development services and give your enterprise marketing it's much-needed edge. Drupal Development services Drupal Development Drupal 8 Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 09th November 2015 / by Bipasha Baijulal
A good CMS is the foundation for every digital marketing strategy and today the market is flooded with various content management systems. Now, which CMS would be the best choice for Digital marketers? Before you make a decision, here are some of the key things that Digital Marketers should know about Drupal... Flexibility and Ease of Use: Digital marketing involves managing and publishing large amounts of data on the website, blogs and across social media frequently. Drupal has a module called CCK (Content Construction Kit), which can be used to create fresh content with ease. Drupal also allows you to build Pages, Blog entries, posts, and Polls effortlessly. Drupal also enables content creators to work with Drupal websites without relying on IT staff. Compatibility with various devices: Users access the Internet from various smart devices. Hence, marketers need to move beyond the traditional desktop. The web applications that are deployed need to be compatible with various devices and this is exactly what Drupal does easily within a desired budget. Digital Asset Management: Digital marketers can upload, reuse and manage digital assets such as images and video files across multiple websites from a centralized and scalable platform like Drupal. This saves time and money and boosts productivity. Managing a Multilingual site: The first priority for digital marketers is often localization i.e. creating a website in the local language too. However, the management of multiple sites can be a mess if not done properly. If you use Drupal CMS, you can manage multiple websites from a centralized dashboard. Security: The major concern of digital marketers is securing their data. Drupal’s coding and security standards are unbeatable, which makes Drupal the most secured CMS. Flawless social media integration: Digital marketers heavily depend on blogs, forums, wikis and ratings to promote maximum interaction with customers and to drive traffic to their websites. Drupal offers a complete range of tools and modules to easily integrate social media such as Facebook, Google+, Twitter and many more, into your website. With Drupal modules, users can log in to your site using their active profiles on various social networks. It lets them like, share, comment, like, and subscribe to your website’s content through the social media. New modules for every digital marketing need: Drupal’s community is relentlessly adding new modules to cater to the varying digital marketing requirements, including shopping carts, currency conversions and so on. These are some of the reasons why many digital marketing strategies are built on a Drupal CMS. Now do you think Drupal is the best choice for Digital marketers? As a digital marketer would you want to use a Drupal website for your company? We, at Zyxware, have built remarkable Drupal websites for our clients across different industry verticals in the last 9 years. Our vibrant client portfolio will give you a glimpse into our long-standing expertise in building Drupal websites and the Digital marketing services that we offer. Call us today to join us in this amazing journey. Digital Marketing Drupal Development services Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 05th November 2015 / by Moses Raymond
The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top. The market is forever being inundated with the latest software and hardware; newer companies and user preferences changing by the hour. Industry stalwarts regularly keep updating themselves as it is essential to ensure that their reputation remains untouched and they are continuously on the forefront of new and emerging markets. With 2016 close at hand, we all need to update ourselves with the new trends that are bound to create more than just a ripple in the turbulent waters of Digital Marketing. Mobile domination: The desktop site that was your best friend till recently, is slowly but gradually being left behind. 2016 will bring the mobile to the forefront, without a doubt. As Google has made its intentions clear about preferring the mobile site over the desktop website, it shall become a mandate to phase out the only-desktop sites with mobile-optimized sites. This clearly points to the fact that mobile-specific digital marketing will be the order of the day in 2016. Video advertisements to rule: Mobile and desktop users across the world have become savvy to the attractive and impactful multiple video ads that pop up all over the screen. In 2016, video advertisements will grab a larger portion of eyeballs than traditional marketing techniques; 2015 has already shown us glimpses of its success on Facebook, Bing and YouTube. Google has given its nod to in-SERP video ads and this will surely buck the trend of video advertisements and boost digital marketing to a newer level. Virtual reality set to become, well, a reality: There are multiple virtual reality devices that are awaiting launching pads and 2015 has completed the necessary groundwork for a dazzling initiation into the world of digital marketing in 2016. VR devices like Oculus Rift are on the cusp of getting aligned to video channels and social media networks and are bound to give the slightly older marketing techniques a run for its money. Emphasis on Personalization: Digital Marketers of 2016 will strive to connect personally to the target audience by sharing personalized content and posts that will provide solutions to the consumer in a more direct way than ever. With it's essential human touch, the content will strike at the heart of the consumer and keep him rooted to the websites for longer periods than before. Companies will thus have more time at their disposal to impress the consumer. In addition, this also leads to increased sales, improved customer satisfaction and reduced costs. We, at Zyxware, are all set to move seamlessly into the spanking new 2016. Optimum utilization of the latest trends in Digital marketing is at its core. Our focus on the freshest and newest has constantly kept our clients on the forefront of their businesses and supported our vision to give our clients a quantum leap into the future. Call us today and join us in this exciting journey! Image courtesy: Flickr Digital Marketing Digital media Branding Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 20th August 2015 / by webmaster
Drupal has grown to be recognized as the most powerful and practical modular framework used by numerous website developers and business owners. The CMS community has adapted to the versatile and extremely functional structure of Drupal very quickly and Drupal modules have risen high on the must-have charts of web developers. As developer of a Drupal Website, you have such humongous choices and you will do well to take a quick peek into the best ones that are absolutely necessary for Drupal web development. For Developers: Back-up and Migrate: An absolute must-have for developers when it comes to migration through environments, as it allows you to dump the site's database without the cache tables. If your back-ups run on cron runs, this one is ideal for scheduled back-ups. Devel: You can’t do without this debugging tool for sites. Stage File Proxy: Downloading of images on demand is definitely required when you are testing a site locally and this Drupal module exactly does that. For Site Builders: Context: As the block page or admin page has severe curbs due to its unreadability on large sites, Context comes as a real savior as it is much more powerful and allows stuff, other than block placing, like adding body classes to various sections of the site. To top this, it’s also exportable. Date: With view integration as a super feature and JavaScript-based pop-up calendars, this useful Drupal module allows date fields to be included in the content easily. File Field Sources: If you need to add test content to a site or want to source a file from an outside URL, then this is the module you must have in your arsenal. It also allows the site builder to reference a current file from a file field, thus generally making life easier for you. For Better Performance: Memcache: Using this module for Drupal website development is a great advantage, as it helps the site scale and can be used in place of the database for cache tables. Boost: Static page caching for Drupal websites is provided by using Boost and enables scalability boost for attracting anonymous traffic regularly. SEO: MetaTag: This wonderful Drupal module is definitely a must-have on your agenda as it allows adding of Meta tag info on the site and this includes node content. MetaTag has replaced Nodewords which was widely used in Drupal 6 despite its bug issues. SEO Checklist: As a Drupal theme user, you simply cannot do without this Drupal SEO checklist as this versatile module uses the Drupal SEO best practices to check the website for appropriate search engine optimization. Over the past 9 years, Zyxware has been developing innovative and sophisticated Drupal-based solutions for different verticals. Using agile development methodology, we design high-performance websites with integrated features, appropriate for your specific business requirements. We have a pool of professionally qualified and experienced Drupal developers who will support you through out the different phases in the project life cycle. Our fully customized Drupal solutions will help you achieve positive results by considerably enhancing performance, minimizing the project costs and improving business value. If you would like to get more information about our Drupal development services, please contact us. Drupal Development Drupal Modules Marketing Web Development Leave a reply Your email address will not be published. Required fields are marker *
close

on 17th August 2015 / by Moses Raymond
Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives. Digital Marketing can be described as the marketing of services or products using technology to reach and influence a prospective customer base and convert them into actual users. With the substantial increase in the use and availability of a variety of digital devices, Digital marketing took off in a big way and advertising and marketing campaigns positioned around the use of digital media became quite common. The real-time analysis of marketing campaigns and instant feedback of what works and what doesn’t has helped this marketing technique to push traditional marketing tools into near-oblivion. Digital Marketing has several advantages over traditional marketing, so let’s explore a few: Digital Marketing is faster and quicker and moves from the planning stage to the execution stage seamlessly and swiftly. In case of a change in strategy or re-alignment, a digital marketing campaign is much easier to alter than a traditional one. A digital marketing campaign has a much longer shelf life. Tracking and measurability is a key factor during a campaign and Digital marketing tops this area over traditional methods. But all is not rosy and easy on this side of the fence and Digital marketers will do well to identify a few challenges that mark this path. For example, competition is high due to the easy availability and access to digital channels. This makes it possible for almost every business, large or budding, to use this road to digital success and therefore catching the consumer’s attention makes it even more difficult. At Zyxware Technologies, we are totally in sync with the digital world’s tribulations and have equipped ourselves with the necessary knowledge and expertise to take on the modern corporate challenges. We ensure that our team is briefed in detail about our clients’ distinctive business goals and provide top of the line and easy to implement solutions like SEO services, Search engine and social media marketing and many such innovative practices. With the explosion of various social media platforms, many purchase decisions and choices are nowadays made on Facebook, YouTube or Twitter. Our Social Media team analyses these key zones closely and presents you with the most effective digital marketing solution that will: Boost the reputation of your brand Increase the customer-conversion percentage Engage customers with intelligent and innovative strategies Our Digital marketing strategies include the effective use of our services which will seamlessly merge with your current plans: SEO Social Media Marketing Email Marketing Pay-per-Click (PPC) services Zyxware Technologies has fine-tuned the art of Digital Marketing for the past decade and has a long and exhaustive list of satisfied clients who vouch for the success of their digital campaigns when they associated with us. We guarantee both, consistency and creativity, in our services, and since we present the most appropriate solutions for our clients, we have received rave reviews and excellent references from our existing clients. If you would like to know more about our Digital marketing services, please contact us. Digital Marketing Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 15th June 2015 / by nayanathara
If you were given the option to watch either an informational video or read chunks of texts on a website, which would you prefer? Obviously, the video! In fact, online videos are fast becoming a vital source for content marketing. These days, most of the companies across the globe are utilizing the medium, with customers preferring videos over white papers, case studies, and live demos.Video is the best way to attract, inform, and engage users as they offer tremendous potential reach which no other medium possibly can. For e.g. YouTube has a weekly audience of more than 20 million people in the UK alone. No doubt, video marketing is all set to become a key internet marketing strategy in the near future. Delving deep into customer psychology... According to Susan Weinschenk, Ph.D. level expert and a prominent speaker, author, and consultant to brands such as Amazon, Disney, Walmart, and South By Southwest, there are several interesting factors that draws people to online videos. She points out some of the vital psychological factors that attracts customers to videos. Here are a few of them: There is a particular region in the brain – the Fusiform Facial area - that makes us pay sufficient attention to the human face. This is the focal point where information and believability collectively gathers. The human voice has a fascinating way of converting chunks of information into meaningful content. Humans love to share the body language of emotions. Human are drawn to the power of movement or peripheral motion. Leverage on the power of video marketing Companies need to develop an engaging video marketing strategy to enhance brand awareness and drive more traffic to the website or blog. If you are planning to create a website or wondering how to incorporate videos in your marketing strategy, here are a few tips: Share major announcements with your customers via an online video: This is one of the easiest and quickest ways for viewers to assimilate and understand the essence of the information you’re sharing. Include customer reviews and testimonials via online videos in your website: This not only integrates human sensitivity to your business but also enables customers to stay connected at a deeper level. Besides, it also enhances the trust and confidence in your brand. Create new content: You can also create new content by posting Webinars and video blogs in your website, YouTube, Facebook and other accounts. Add videos to your email marketing campaigns: You can either embed the video or place a screenshot that leads customers to a video on your website. This is in fact a wonderful way to engage and share content with users. In addition, this also helps to drive traffic to your website or social platforms. Demos, interviews, training, and live event coverage: These are wonderful opportunities to share information about your products and services with the customers. Digital Marketing Marketing Leave a reply Your email address will not be published. Required fields are marker *
close

on 19th May 2015 / by nayanathara
Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success. Quite often, businesses claim that they outsource content development due to lack of time. However, the fact is that time is not the only factor why marketers turn to outsourcing. Let's take a look at some of the reasons why businesses outsource their content to external writing teams. Enables marketers to focus more on their strategic goals: By outsourcing content to external writers, you can spend your time concentrating on long-term objectives.By relieving the stress of writing or rather editing it yourself, the job becomes extremely easier and gives you more time to focus on high-level goals. Enables marketers to enhance the scalability of content initiatives: Outsourcing content facilitates marketers to reach out to a broader and more diverse group of writers who can contribute to large content projects. This eliminates the stress associated with the execution of big content projects. Keeps your marketing team small and flexible: Hiring in-house writers could mean expanding your marketing team, and can result in overall success of your business. However, for a manager, it could also be really time-consuming. Outsourcing content enables managers to maintain a small and flexible team which in turn helps to focus on their daily operations. Keeps content trendy and fresh: One of the major challenges that businesses face today is to keep their content fresh, unique, and engaging. Instead of asking one of your employees to write the content, you can hire an external writer who will be enthusiastic to learn more about your organization and help you succeed in the long run. Remember that nobody, not even the most brilliant of writers, would be excited enough to produce pages and pages of mind-blowing content after writing 200 product descriptions or 80 blog posts in a short span of time. Outsourcing content enables marketers to associate with writers who aren’t chronically stressed or fed up of their job. Saves time: Writing precise, informative, compelling, and meaningful content takes a lot of thought and time. This is yet another reason why smart marketers believe in outsourcing content to external writers. Zyxware specializes in developing website content that is customized to meet the competencies, business processes and strategies of an organization, leading to greater traffic, sales and profits. Backed by an expert team of copywriters, we provide a comprehensive array of content development services, right from consulting and analysis to conceptualising content, researching and preparing content, content editing to creation of tag lines or punch lines. If you wish to avail Zyxware's content development services, please get in touch with us soon. Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marker *