Today’s marketing initiatives invariably include rapid deployment of digital customer experiences for varied marketing objectives including lead generation, customer acquisition, customer delivery, and retention activities[
5 marketing campaigns to steer clear of this New Year. Most campaigns flop because of bad timing, poorly thought out marketing strategies, and more.
Find out the main steps include in creating an effective customer journey mapping.
It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers.
Did you know that Drupal has been the content management system (CMS) for a lot of popular organizations and companies across the world such as the White House, Al Jazeera, The Economist and World Economic Forum? Drupal provides a flexible platform for creating innovative and vibrant community web portals, personal websites, eCommerce sites, social networking sites, newsletters and a lot more with absolute ease. Moreover, it comprises extremely powerful modules that can be used for building large, complex sites, and it's the best platform that exists today for SEO.
iContact provides email marketing for small to middle sized businesses and also the non-profits. iContact supports easy creation of email newsletters, surveys, auto responders, a wide range of features for professional marketers so that they can collect and analyze data, send emails using a single service.
Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives.
Newsletters are the ideal way to reach your target audience. Newsletters not only help to generate more traffic to your website but also helps in increasing potential revenue. However, it is important to remember that creating a newsletter does not mean that you will achieve immediate success. Creating an extremely effective and interesting email newsletter is not an easy task.
Most of us know what a brand is. A Brand is an identity that the customers relate to. Brand is what defines you and helps you establish a strong presence that sets you apart from the others, in the area you operate in.
The advertising field has seen tremendous changes over the past fifty years. The advent of television has created a massive impact in this industry. While television reached out to an audience of 50 million in a span of 13 years, the Internet reached out to 50 million in merely 4 years. Internet advertising is the clear winner in this battle between Internet ads/websites vs newspaper vs television. This article explains why Internet advertising has gained popularity over the years.