How to choose my Marketing Automation Software?

Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off. State of Marketing Automation Survey by Ascent 2 states that over 46% of marketing influencers consider generating ROI as the primary objective of marketing automation and about 84% find it successful after implementation of a marketing automation system1. They help in scheduling updates, getting ideas about consumer trends, engaging customers in real time and delivering rich insights about marketing initiatives. Hubspot and Marketo are two of the significant players in this market. Let's compare them in detail.

The Future calls: Social media marketing trends for 2016

Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts.

Drupal 8: Opening a world of possibilities for Enterprise marketers

It’s been almost two and a half years since the launch of Drupal 7 and it has proved it's reputation as a reliable and stable platform that is being ably supported by some brilliant function expanding modules. Without resting on its past laurels, Drupal has decided to launch its latest version, the much awaited CMS, Drupal 8. With a fascinating array of features and improvements, Drupal offers a world of possibilities for developers, site builders, themers and marketers.

Exploring frontiers: Digital marketing trends of 2016

The Digital Marketing industry is a fast-paced and volatile one and for any marketer who wants to stay at the top of the game, it is pertinent to stay updated about the latest marketing trends on a regular basis. One little slip and the opportunity to keep up to the client's standards and match up with the competition is lost, and along with it, a chance to reach the top.

What is Digital marketing and what are its advantages over Traditional marketing?

August 17, 2015 - 09:20

Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives.

Scale up your marketing strategy with online videos

June 15, 2015 - 11:55

If you were given the option to watch either an informational video or read chunks of texts on a website, which would you prefer? Obviously, the video! In fact, online videos are fast becoming a vital source for content marketing. These days, most of the companies across the globe are utilizing the medium, with customers preferring videos over white papers, case studies, and live demos.

How to make money from your website through advertising?

A website or blog requires a good deal of time and effort to attract quality traffic. Now, what if your website gets a good amount of traffic, but generates no money? Placing advertisements on the site would be the key to success. Undoubtedly, selling advertising space on your site can be a wonderful way to earn money, particularly if you are a blogger or a small business entrepreneur. However, it's not as easy as you might think, and requires tremendous effort to set up.

What is an interactive website and how does it benefit the user?

Technology is rapidly revolutionizing the modern business scenario and every organization - small, medium-sized, or large – needs an attractive, informative and engaging website that can offer it maximum visibility. Needless to say, capturing and retaining the attention of users is an absolute challenge. The simple truth is that users get easily fed up if they are bombarded with an overdose of information and a confusing mish mash of images. In this context, an interactive website is the best way to provide a meaningful and engaging user experience.

Why is SEO needed for a website?

April 13, 2015 - 10:45

Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.

Hiring for SEO: How to find and hire a person with little or no experience

April 13, 2015 - 10:18

If you want to expand your in-house team or build a team of digital marketers, it is always best to hire people who have no experience in the field of digital marketing but a whole lot of potential and train them. However, this doesn't mean that just anyone can fit into an SEO role. There are certain unique skills and personality traits that can significantly contribute to success in digital marketing.