Grow Your Audience: Discover the 5 Key Factors You Should Focus On

| | 5 min read


In today's growing craze over digital space, news consumption has witnessed a quick and extremely prominent shift. The journey has been a roller-coaster ride from broadcasting platforms to digital news portals1 . However, if you own a digital news portal and want to grow the number of viewers sooner, then watch out. Certain methods will pave the way for quick success. We'll share with you five key factors you must focus on while determining the marketing strategy for your news portal. Read ahead.

Determine Your Target Audience

The first problem in assisting someone genuinely truly interested in your post is locating your news portal on the Internet.2  Not all traffic is the same; that is, not all traffic will produce value for your company, which is why it is critical to reach the right readers rather than just any audience. If you have thousands of viewers but no one is even slightly interested in your material, your viewer count doesn't make any difference. 

The first piece of advice is to create client personas. Your content will be what your target audience wants to read. Take all the time you need to investigate what the audience wants.3 The time spent writing an article irrelevant to your viewers is a costly waste of time. In the case of your newspaper, you want your readers to find it appealing enough to share it and return to it, thereby becoming loyal subscribers.



Create News Stories That Connect Well with the Target Audience

The most important aspect of running a successful news platform is to provide viewers with innovative and interesting stories.2 This way, you can penetrate the ever-changing market scenario and stay relevant as an independent online news platform. Now, one might ask how to create a useful newspaper article. The trick is to deliver high-quality content that can attract viewers. You must put forth a consistent effort to provide interesting, intriguing, and yet valuable content. 

Another essential trick is to study your audience and communicate with them across different platforms to understand their needs. Moreover, you should make your article visually interesting by adding relevant pictures and other media extensions1 . Remember, readers will read your piece and look at the pictures to further boost their imagination. If your stories are compelling enough, they will recommend that others visit your website. Therefore, your stories will define the market position of your online newspaper brand.

Understand and Engage with Your Readers

Engaging with your audience is a crucial factor in ensuring the audience growth of your online news portal. However, it is important to understand the difference between interacting and leaving the reader overwhelmed with content. It would be best if you were subtle with your approach. Share your stories across the different media platforms available in the digital sphere. Answer their queries, take feedback, and keep your readers informed.

Moreover, you have to consistently engage with your audience to increase your monthly active users. Hence, along with creating news stories or other content, you should also publish them. Developing an audience base is certainly not easy; you must take care of various factors, like creating an online presence, interesting content, and more. The sooner they discover you, the quicker your site will expand, thanks to the recommendations of your readers. Your target audience is more inclined than any other to share your material.

Optimise Your News Portal

SEO helps increase the growth rate of monthly active users. However, SE.O is not the only tool for optimization1 . There are many other techniques that you can use to optimize your online news portal, and in a perfect world, you would use them all. The technological procedure known as search engine optimization, or SEO, helps websites rank higher in search engines like Bing and Google. It helps attract more users, ultimately increasing the growth rate of monthly active users. This helps attract more users, ultimately increasing monthly active users' growth rate.

Elements like your website's download speed and responsive (mobile-friendly) design are also important. Statistics show that a website only has 15 seconds to capture the attention of its visitors, the vast majority of whom are mobile phone users. Remember to optimize your media and content, including photos, videos, infographics, and other materials. A website will load significantly faster if the images are compressed as much as possible without losing quality.

Build a Relationship with Your Loyal Audience

Allowing seasoned writers to contribute sometimes may help your newspaper develop strong connections with influencers and other publication-related websites, which is a great approach to attracting new readers. Making a positive, long-lasting impact in this way will inspire readers to appreciate and recommend your work. Due to their prominent online presence, you will have the luxury of being presented to thousands of readers through them.

People often want to interact on a personal level as well as a professional one. That is why being friendly and individualistic is advantageous. Discover what you have in common with consumers and talk about it. For example, wish them a happy birthday and follow up on important information. Some individuals can remember information like that automatically, but if you can't, record it in your contact list.

Key Takeaway

Both you and your online news portal are special. Your working style is uniquely yours. Take these five suggestions and alter them to fit your needs. Before you realize it, your audience will be expanding. Once you put this advice into effect, don't forget to watch your website analytics.

Analyze your triumphs and failures, as well as your strengths and limitations, and use the information to improve your site, strategy, and content1 . Be so excellent that even your rivals will want to share and promote your newspaper's stories!