Articles

Whether you are a Fortune 500 company or a small bakery shop in a hill station, you are a brand. When Indian Coffee House came into being way back in 1936, the term branding was not there. Nevertheless, the concept of branding was there. By the end of 1940, there were 50 odd outlets of Indian Coffee House all over the country. All the outlets were uniformly done up, starting from the décor to the clothes that the waiters wore to the crockery used and last but not the least the aroma of the steamy cuppa coffee. This is what the essence of branding is.

We can display user's identity based on their properties other than username, including actual name, email address, or user ID using the module RealName .

You have a product and you want to sell it. So you should have the answer to some of the vital questions. What is your product? How will you sell it? Who you want to sell it to? Why you want to sell it? Where you want to sell it? The answer to all these questions lies in effective branding.

Discover how integrating captivating visual content into your digital marketing strategy can lead to remarkable results and heightened engagement.

Great story telling is all about getting people to trust in your brand through your brand story. It is an art in itself with soft guidelines but no hard and fast rules.

In order to add a new theme template file (.tpl.php file), we need to implement hook_theme() in our Drupal 7 module. A theme template need to be specified in the hook_theme() function. They produce HTML and renders Drupal render array elements to the screen.

Small or start up entrepreneurs usually have a perception that branding activities are carried out by investors with deep pockets. When they think of branding, the first thing that comes to their mind is their limited resource. The common thought is that it is wiser to just keep doing the mundane as long as the resources increase. And this is how branding takes a back seat eventually affecting the business as a whole.

Technology has completely changed the way businesses were operated in the past. Now, marketers can make their products available to the customers at their finger tips at any place and time. About two decades ago, nobody could ever imagine that buying and selling would be carried out in such a seamless manner sans the brick and mortar retail outlets. All this has been possible only because of technological advancements. Technology is progressing in leaps and bounds, opening newer avenues for success.

Emailer is an effective tool for content marketing. A compelling copy can help in sales conversions. The quality of the content, the way the brand is positioned and the customer is engaged are some of the factors that can make or break the deal.

It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands.

Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.

For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.

The foremost and possibly the most critical decision to be taken at the beginning of any web development project is making the perfect and right choice of a suitable web development framework. We are sure all the team members of the development team would be nodding their heads in agreement and there is a strong and solid reason for this. During its early years, Drupal was questioned for its ability to qualify as a full-fledged development framework. However, within a short span of time, Drupal did prove its capability as a web development framework and established itself as a leader. Today, Drupal is being used by web developers across the world.

Information Architecture or IA, can be defined as the science of labelling websites, organizing online communities and intranets that promotes findability and usability. Information Architecture strives to bring the principles of architecture and design onto the digital background and can be described as the basic design of shared information environments.