Business Solution

marketing-advertising-sales
| 3 min read
How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates.
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| 7 min read
Zyxware bags the First Prize for the Pookkalam (Floral Carpet) Competition during the Aarpoo Irroo Onam celebrations in Technopark on August 17th, 2017. Thirty organizations participated in the competition with a spirit of team camaraderie and fun-filled rivalry. The Zyxware team made an elaborate floral carpet embedding a farmer ploughing in a setting Sun background signifying a farmer’s contribution to the prosperity of harvest season which heralds the Onam celebrations in Kerala.
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| 4 min read
Customers experience (CX) have become a top priority for business. In order to provide the customers with the best possible experience, we need to frame an effective customer experience strategy. Providing valuable CX at each touchpoint will help to create a good relationship between the company and their customers. Advancement in technology helps to track customer behavior, identify customers
Market-Research-Big-Data-Analysis
| 5 min read
Customer data is considered one of the most valuable assets for any business. The more data we have, the more in-depth engagement we can drive with a customer. Customer data will help us know about the customer, his purchase behaviours, products of interest, potential, etc. This information will help organizations frame strategies for business as well as from the technology end.
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| 5 min read
The word shopping portal has been revolving around the B2C business model for a long time. With the advent of digitalization in the retail industry, B2B purchases have also started going online. The brick and mortar model of order collection by sales representatives and door to door delivery has changed. We can now use technology to enhance this function more effectively. That is through the B2B Customer Portal.
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| 6 min read
Software as a Service (SaaS) is a software licensing and delivery model in which the software is licensed on a subscription basis and is centrally hosted. Businesses, especially startups prefer SaaS-based Softwares. Instead of purchasing the software as a whole, merchants can purchase specific licenses based on our requirements. Here the pain of software updates and server related maintenance are born by SaaS vendors. The ease of use and the convenience offered by this delivery model is the reason behind its global acceptance. Some of the advantages of SaaS model are:
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| 4 min read
Zyxware Technologies is recruiting User Interface (UI) Developers for one of our clients. The hiring company is a leading US-based financial news services company. Our client is a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content that is coveted by Wall Street's top traders. Selected candidates will be responsible for designing, developing the user interface of websites or web applications. They are also responsible for meeting expectations and deliverables on time and in high quality.
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| 4 min read
Customer needs are highly variable and complex on an individual level. Present-day customers are maturing at an aggregate level with greater expectations for high customer service standards. Customer service that exceeds customer expectations for increased loyalty and satisfaction is the single most important driver for any business.
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| 5 min read
Marketing automation software has gained so much attention in the last decade as a result of the evolution of digital marketing strategy from the internet only to an omnichannel strategy. Marketing automation platforms help organizations to structure their digital marketing initiatives across different platforms and ensure that their efforts are getting paid off.
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| 5 min read
Businesses are increasingly accumulating digital consumer data from the multiple channels through which interactions occur. Personalization efforts can be made tangible, measurable benefits through this aggregated consumer data. According to a Gartner survey1 of vendor's reference customers, there was an overwhelming majority of 99% of those surveyed who stated their satisfaction in receiving the expected ROI from their personalization offerings. Seventy percent of them reported using a SaaS solution.
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| 2 min read
Like flowcharts, BPMN (Business Process Model and Notation) diagrams use a set of standard symbols. Each shape conveys a specific meaning and business context, where it’s most appropriate. Swimlanes (or swimlane diagrams) are used to organize aspects of the process.
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| 2 min read
Artifacts represent the pieces of information relevant to the model, and individual elements within a process. There are three artifact types, they are annotations, groups, and data objects. All three were used to augment and describe BPMN processes. Annotations allow modeler to describe the additional flow parts of a model/notation. Groups organize tasks/processes that have significance in the overall process.