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Transforming Business Development and Lead Generation with AI-Powered Automation

Why Us - AI enabled Sales and Marketing
AI | 4 min read
This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.
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Building a Strong Digital Brand: The Role of DXP, AI, and Automation

Digital Transformation Partner
Digital Transformation | 8 min read
Building a digital brand that resonates with customers is not just about getting clicks and website visits. It’s about converting those interactions into long-term loyalty. Creating a memorable and trustworthy brand requires a deeper connection - one that taps into both emotional and logical triggers. In this article, I want to explore how brand equity, digital experience platforms (DXPs), and emerging technologies like AI and automation come together to create a seamless customer journey, driving value and growth for businesses.
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Fix Undefined DataLayer Variables in Google Tag Manager After Updating Drupal Datalayer Module to 2.1.x

Google Dev Data Layer
Technical Q&A | 2 min read
When we updated our Drupal sites to Drupal 11 and also upgraded the DataLayer module to its latest version (2.1.0), we encountered an issue where all DataLayer variables passed to Google Analytics via Google Tag Manager were showing as undefined or not set. Further debugging revealed that this issue arises because the initialization of the DataLayer variables has been moved to the footer of the page and now uses a lazy build approach. Consequently, tags that trigger on the Pageview event in GTM might not have access to these variables, leading to incomplete or missing data in your analytics.
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Level Up Your Workflow: No-Code & GenAI for Social Media Automation

Social Media Post Automation
AI | 6 min read
This article reveals how we tackled the daunting task of creating social media content for a large event with over 100 sessions. By leveraging the power of Generative AI and no-code tools, we automated the entire process, from content and image generation to scheduling and publishing. Discover how we achieved efficiency and freed up time for strategic marketing efforts.
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3 Free Tools to Backup Google Universal Analytics Reports

Matamo Analytics Dashboard
Web Analytics | 4 min read
Google Universal Analytics (UA) is scheduled for full shutdown on July 1st, 2024. Google recommends exporting your data directly from the UA interface or, for UA 360 customers, via BigQuery export. However, the UA interface limits downloads to 5,000 records at a time, making comprehensive backups tedious for websites with larger traffic volumes. This article explore 3 free tools that can be used to automate the backup of your UA Reports.
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A Composable Approach to Digital Business Platforms

Composable Digital Business Platform
Digital Transformation | 13 min read
Artificial Intelligence (AI) is transforming industries, offering a wealth of opportunities to enhance operations, customer experiences, and innovation. However, fully leveraging AI's potential poses challenges, particularly for businesses entangled in a web of independent SaaS and digital systems. These specialized tools, while valuable in their own right, often create data silos and hinder seamless integration. This fragmented landscape poses significant hurdles for businesses seeking to leverage data and AI effectively. Budgetary constraints, limited resources, and the complexity of integrating disparate tools can leave even the most forward-thinking CTOs facing a daunting climb. This article explores the challenges of data silos and offers strategies to overcome them, allowing businesses to optimize their AI capabilities and drive innovation.
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Effortless Drupal Migration & Upgrade Services

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Drupal Upgrade and Migration ServicesMigrate from your legacy CMS to Drupal 10 and experience enhanced security, improved performance, and a modern, flexible Digital Experience Platform for your online growth. Get a Quote  Drupal 7 to Drupal 10 MigrationDo you know? with Retrofit and Acquia Accelerate Migrate Modules the cost of migrating your Drupal 7 website to Drupal 10 can be reduced by 30%.Get a Quote To Migrate Your Drupal 7 Website to Drupal 10 Upgrade Your Legacy Drupal Website to Drupal 10Drupal 8.x and Drupal 9.x are already reached its end of life. Upgrade to Drupal 10 to keep your website secureGet a Quote to Upgrade Your Legacy Drupal Website to Drupal 10 Looking to Revamp Your Website?Consider the powerful capabilities of Drupal for your next project. Drupal offers a robust and flexible platform that's ideal for creating a more engaging, efficient, and user-friendly Digital Experience Platform.Request a Demo To See How Drupal 10 Can Meet Your Need Upgrade, Update, Migrate? Confused?If you're new to Drupal, you may come across the terms "update," "upgrade," and "migration" and wonder what the difference is between themLearn More Drupal Upgrade and Migration AssistanceAuditing the Existing WebsiteExtract, Tranform and Load (ETL) ServicesDrupal 7 to Drupal 10Drupal 8 to Drupal 10Drupal 9 to Drupal 10Wordpress, Joomla and Other CMS to Drupal 10Get a Quote Essential Guidelines for Migrating Your Website to DrupalMoving to the Drupal platform with a well-thought-out plan can do more than just transfer your website. With careful planning opens up new opportunities to enhance what your website can do. Auditing the Existing Website.Finalizing the Features for the New Drupal WebsiteRequest for Proposal (RFP)Finding a Drupal VendorRead More   Why Drupal? DXP ReadyDrupal, with its capability to integrate seamlessly with your MarTech stack, makes it an ideal choice for building your Digital Experience Platform (DXP) Customize and EngageDrupal's extensive customization options empower you to tailor your website to your exact specifications, ensuring a unique and engaging user experience that stands out in the digital landscape. SEO EnhancedLeverage Drupal's advanced SEO tools and features to enhance your website's visibility and ranking, driving more organic traffic and ensuring your brand is easily discoverable online Unmatched Security Experience unparalleled security with Drupal’s rigorous core security standards and regular updates, providing peace of mind and protection against the latest digital threats. Multi-Site & MultilingualDrupal's advanced multi-site and multilingual capabilities enable you to effortlessly manage multiple websites and cater to a global audience with seamless, language-specific or brand specific content. Website PersonalizationDrupal's data modeling capabilities make it a perfect platform to enable website personalization. With fieldable content types, taxonomy, and dataLayer support, you can fine-tune pages based on the visitor. See a demo of personalization capabilities. Estimated Time & Cost of Drupal 7/8 to 10 MigrationThere is no definite answer to the migration cost, but if we estimate the market level, even the simplest of Drupal websites could be USD 15,000 to USD 85,000. The hourly rate for Drupal migration/development varies on the developer’s experience level. However, a quality Drupal developer will cost between USD 65 to USD 150 per hour on average.Read More A University's Journey in Large- Scale Web Content MigrationA Melbourne-based public research university, known for top-ranked TAFE and higher education courses, faced a major challenge migrating its extensive Drupal website.This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.Read More     Success Story How Iteris - a leader in Smart Mobility Solutions, migrated its Digital Platform to Drupal? Iteris, a Nasdaq-listed company that offers Smart Mobility Infrastructure Management solutions. Their Drupal 8 website needed to be upgraded to the latest Drupal version to benefit from security updates. We took the opportunity in this process to review unsupported modules and improve four aspects of their website implementation. Click below to read the full case study. Read the full Story Iteris Inc Keep On Reading About Drupal Migration Drupal 7 EOL ExtensionThe Drupal security team announced that they are extending the End of Life of Drupal 7 until January 5, 2025Learn More Whether to migrate Drupal or not?Let me reassure you that this is going to be one of the best decisions, let delve deeper and understand why?Learn More Easy and Smooth Way to MigrateIf the right kind of homework is done prior to migration, your team will be better prepared for the change.Learn More Drupal 9 End of Life: What You Need to KnowDrupal 9's end of life means no more official support, leaving your site vulnerable to security risks and reduced functionality.Learn More Top 6 Benefits of Drupal 10 MigrationDrupal 10 is up to 20% faster than Drupal 8 applications and continues to draw more users into the Drupal community.Learn More Why choose Zyxware for Drupal Migration?We can help you in unlocking new possibilities with Drupal migration, aiding you in utilizing the best of the platform.Learn More Knowledge and Supporting Partners Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies, a Drupal-certified gold partner, doesn't simply build websites, we help in every step of your digital transformation journey. Our partnerships with industry leaders like Pantheon, Drupal, Acquia, and HubSpot strengthen our expertise, and together, we form a powerful ecosystem.  Our impactful contributions are further reflected in our impressive marketplace ranking. Enabling Digital Transformation with Drupal Development Services Acknowledged as Top 10 Drupal web development contributors, our successful Drupal stories can be best explained by the digital transformation journey of our clients. Start your digital transformation journey with us! 15+ Years of drupal 220+ Projects delivered 45K+ Websites 100+ Clients globally Discuss Drupal Powered Digital Transformation Full Name Work Email Phone Number Any detail to get us started? CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
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Designing for Impact: A Human-Centered UX Approach to Lead Generation and Enhanced Customer Experience

Manappuram Finance - UX case study
Case Study | 7 min read
In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.
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Customer Focused Digital Experience Platform for Manappuram Finance Ltd

Manappuram Home
Drupal Business | 9 min read
Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.
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