Blog

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| 4 min read
Over the past few years, the growth of digital wallet apps has been phenomenal. Driven by the adoption rate of mobile apps to check last-minute deals on travel, buy movie tickets, or order food – the digital wallet companies have grown along. Early adopters of these digital wallets were often digitally-savvy millennials that swayed for features that offered lower transaction time and convenience.
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| 3 min read
Most banking operations involve time-consuming, repetitive processes. Many of these processes, which do not require human intervention can be automated. With robotic process automation, bank operations can be done at a greater scale, speed, and accuracy than is not possible with humans. This has a direct impact on accuracy, efficiency to staffing issues, and its related expenses. With robotic process automation, the need for data reconciliation is also significantly reduced.
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| 3 min read
Eighty percent of the internet website audience already watch some form of video, but mainly in short form; the average length of an Internet video stream today is only about three minutes. This is changing rapidly and the long-form video, streamed, real-time, or batched, will soon become the dominant form of content. Delivering long-form video content is bandwidth-intensive. While most low-end websites have resorted to posting video content on YouTube, this might not be a good option for those media who wish to monetize the content exclusively on their website.
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| 2 min read
The success of ‘The New York Times’ shifting its focus from advertising to subscriptions first company has encouraged many other publishers like The Wall Street Journal, Bloomberg News, and the Financial Times to implement a paywall and moved beyond the free content. ‘The New York Times’ today, earns two-thirds of its revenue from subscriptions.
Automate Lead Generation with Marketing Automation.
| 2 min read
Last-click attribution in digital marketing analytics often misrepresents the effectiveness of earlier customer interactions in the conversion process, as it only credits the final interaction for the conversion. This approach can lead to undervalued marketing efforts and misallocated advertising budgets, as highlighted by a study showing high-value buyers typically engage with multiple campaigns before purchasing.
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| 4 min read
Today’s citizen expects a modern, streamlined, and responsive citizen service experience across government institutions, comparable to leading private-sector organizations. An online web-based service ensures that citizens get consistent, accurate, and up-to-date answers regardless of who is at the service desk. Documenting the frequently asked questions and guiding citizens with helpful text on the website can help reduce the calls to the support desk.
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| 4 min read
The road transport department is constantly battling with the problem of poor routing and scheduling; random criminal acts that destroy public transport vehicles - resulting in higher maintenance costs. The department is also faced with the problem of having very little data available at its disposal to track and optimize the current fleet’s performance. The complexity of the problem further enhances when public transport vehicles start and return from multiple depots, and many of these routes are return journeys to the original depot.
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| 3 min read
Fast-food restaurants managers are in the eternal pursuit of reducing waiting time for customers. They understand that customers have a busy lifestyle. During the rush hour, when people queue up before the cash register and it becomes crowded, kiosks give customers the option of placing their own orders. They could enter their choices on their own and have the kitchen preparing their orders, reducing the wait time for their meals.
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| 3 min read
Today’s shoppers demand unified experience across channels. They wish to buy anywhere, receive anywhere, and return anywhere. If they bought it online, they want to return in-store. If an item is out-of-stock in-store, they want to see it on their mobile. They walk into the store and ask the in-store sales associate to order something online for them and wants to get it delivered at their residence.
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| 4 min read
Artificial Intelligence (AI) and Analytics have been evolving rapidly for quite some time now. Technology giants like Google and IBM have played a crucial role in democratizing it. Business organizations have started using AI based services massively for the betterment of their processes and improvement of efficiency. Right from marketing to operations management, AI based tools have started upending conventional tools. The insights delivered by Analytics help organizations in making crucial business decisions.
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| 6 min read
In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.
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| 5 min read
If you are a Drupal enthusiast, business owner, consultant or anyone one who loves web technology, this infographic will be useful for you. It explains the capabilities of Drupal in various aspects like types of project, integration capabilities, database choices, and interoperability. This infographic can be used as a quick check sheet for driving conclusions on technology choices.
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| 5 min read
Building a brand in new geographies, identifying opportunities, nurturing channels, structuring relations and creating true value through sales and business development. That is your job description. The management with a commitment to vision and values, insistence on quality and patience to build for excellence is your ally. A brand built over 11 years delivering true value to over 175+ clients over the world, a respected firm in our technology community, subsidiary in Australia and US, partners in UK are the assets you have to build on.
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| 5 min read
Zyxware Technologies is engaged in the business of Software Development and Consultancy. Our chosen technology platform is Drupal, an Open Source Software. Zyxware Technologies is the second largest Drupal company from India and ranked amongst the top 10 Drupal companies globally Its chosen technology platform is Drupal, a Free Software. It is one of the largest code contributors to Drupal from India. We are looking for a Delivery Manager who can lead our team towards delivering true value to our clients.