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Marketing Transformation HubAccelerate Growth, Drive Results.Your Agile Marketing Operations Partner.  Let's Connect  Strategic Marketing Transformation ROI MeasurementStreamline your ROI analysis with integrated KPI tracking and dynamic dashboards, delivering a comprehensive view of campaign performanceTrack Your ROI Composable MarTech StackLegacy systems are replaced by a flexible, modular stack built on best-in-class solutions. APIs and low-code/no-code tools ensure seamless integration, allowing for rapid adaptation to market shifts and customer needs.Experience MarTech Agility Audience TargetingEnhance your reach with precision targeting, utilizing personalization to connect with the right audience effectivelyTarget Audiences Smarter Data-Driven OrchestrationBreaking down silos to create a centralized data hub empowers insights across the entire customer journey. Automated reporting and dashboards provide real-time visibility for optimized decision-making.Make Smarter Marketing Decisions The Extended Team ModelPartnering with specialized consultants bridges the skills gap. This gives access to expertise in marketing automation, data analysis, and MarTech strategy without the need to build a large in-house team.Access On-Demand MarTech Talent Workflow AutomationEliminate repetitive tasks. Streamline campaign creation, data cleansing, lead nurturing, and more through intelligent automation. This frees up teams for strategic work and accelerates time-to-market.Get More Time for Strategy Power of Automation with Pipedrive, Notion, Make, and MattermostIn some recent projects, we have integrated multiple tools to improve the efficiency of operations of the business users. One powerful example of automation in action is the combination of Pipedrive, Notion, Make, and Mattermost. This integration has proven incredibly beneficial, saving manual work and enhancing collaboration between different teams.Read More Enhancing Learning and Engagement with a Gamified Interactive Portal To reach a broader audience and offer a more interactive and immersive experience, the UNESCAP team decided to develop a Drupal-powered Voluntary Local Review (VLR) portal. The goal of this project is to enhance accessibility and engagement for individuals less acquainted with the VLR process.  Read The Full Story UNITED NATIONS ESCAP Drupal Hubspot CRM integration: How does their combo work?Simplify automation and avoid complexity to achieve a smooth flow of the marketing process.Learn More  6 best marketing automation tools for SMEs Automation tools designed for SMEs, with price and feature comparisons to find your perfect fit.Learn More  7 marketing strategies SMBs can learn from Fortune 500  Explores key marketing strategies employed by Fortune 500, underpinned by real-life examples.Learn More  Planning to build your MarTech stack?Explore these seven MarTech tools that comprehensively cover all aspects of marketing.Learn More  Top email segmentation tricks to drive more conversions  Sending emails is easy, yet converting customers or driving action is challenging.Learn More  Should you use full name or first/last name fields? HubSpot Form Optimization reducing a field can increase the chance of more conversions.Learn More  Leading HubSpot Supporting Partner Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies is a renowned Drupal agency, recognized among the top global providers of Drupal Development Services. Backed by our Gold Drupal Certified Partner status and active participation in the Drupal Signature Supporting Program, we've built a strong reputation for expertise and community contribution. Our impactful contributions are further reflected in our impressive marketplace ranking. Empowering Digital Transformation through MarTech Services Unlock the potential of your digital evolution with our comprehensive MarTech services. Seamlessly integrate technology for transformative digital experiences. Start your digital transformation journey with us! 18+ Years of Digital Experience 220+ Successful Projects 45,000+ Websites Powered by Our Solutions 100+ Global Clients Discuss the impact that Marketing Automation can bring to your business hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });

Drupal Upgrade and Migration ServicesMigrate from your legacy CMS to Drupal 10 and experience enhanced security, improved performance, and a modern, flexible Digital Experience Platform for your online growth. Get a Quote  Drupal 7 to Drupal 10 MigrationDo you know? with Retrofit and Acquia Accelerate Migrate Modules the cost of migrating your Drupal 7 website to Drupal 10 can be reduced by 30%.Get a Quote To Migrate Your Drupal 7 Website to Drupal 10 Upgrade Your Legacy Drupal Website to Drupal 10Drupal 8.x and Drupal 9.x are already reached its end of life. Upgrade to Drupal 10 to keep your website secureGet a Quote to Upgrade Your Legacy Drupal Website to Drupal 10 Looking to Revamp Your Website?Consider the powerful capabilities of Drupal for your next project. Drupal offers a robust and flexible platform that's ideal for creating a more engaging, efficient, and user-friendly Digital Experience Platform.Request a Demo To See How Drupal 10 Can Meet Your Need Upgrade, Update, Migrate? Confused?If you're new to Drupal, you may come across the terms "update," "upgrade," and "migration" and wonder what the difference is between themLearn More Drupal Upgrade and Migration AssistanceAuditing the Existing WebsiteExtract, Tranform and Load (ETL) ServicesDrupal 7 to Drupal 10Drupal 8 to Drupal 10Drupal 9 to Drupal 10Wordpress, Joomla and Other CMS to Drupal 10Get a Quote Essential Guidelines for Migrating Your Website to DrupalMoving to the Drupal platform with a well-thought-out plan can do more than just transfer your website. With careful planning opens up new opportunities to enhance what your website can do. Auditing the Existing Website.Finalizing the Features for the New Drupal WebsiteRequest for Proposal (RFP)Finding a Drupal VendorRead More   Why Drupal? DXP ReadyDrupal, with its capability to integrate seamlessly with your MarTech stack, makes it an ideal choice for building your Digital Experience Platform (DXP) Customize and EngageDrupal's extensive customization options empower you to tailor your website to your exact specifications, ensuring a unique and engaging user experience that stands out in the digital landscape. SEO EnhancedLeverage Drupal's advanced SEO tools and features to enhance your website's visibility and ranking, driving more organic traffic and ensuring your brand is easily discoverable online Unmatched Security Experience unparalleled security with Drupal’s rigorous core security standards and regular updates, providing peace of mind and protection against the latest digital threats. Multi-Site & MultilingualDrupal's advanced multi-site and multilingual capabilities enable you to effortlessly manage multiple websites and cater to a global audience with seamless, language-specific or brand specific content. Website PersonalizationDrupal's data modeling capabilities make it a perfect platform to enable website personalization. With fieldable content types, taxonomy, and dataLayer support, you can fine-tune pages based on the visitor. See a demo of personalization capabilities. Estimated Time & Cost of Drupal 7/8 to 10 MigrationThere is no definite answer to the migration cost, but if we estimate the market level, even the simplest of Drupal websites could be USD 15,000 to USD 85,000. The hourly rate for Drupal migration/development varies on the developer’s experience level. However, a quality Drupal developer will cost between USD 65 to USD 150 per hour on average.Read More A University's Journey in Large- Scale Web Content MigrationA Melbourne-based public research university, known for top-ranked TAFE and higher education courses, faced a major challenge migrating its extensive Drupal website.This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.Read More     Success Story How Iteris - a leader in Smart Mobility Solutions, migrated its Digital Platform to Drupal? Iteris, a Nasdaq-listed company that offers Smart Mobility Infrastructure Management solutions. Their Drupal 8 website needed to be upgraded to the latest Drupal version to benefit from security updates. We took the opportunity in this process to review unsupported modules and improve four aspects of their website implementation. Click below to read the full case study. Read the full Story Iteris Inc Keep On Reading About Drupal Migration Drupal 7 EOL ExtensionThe Drupal security team announced that they are extending the End of Life of Drupal 7 until January 5, 2025Learn More Whether to migrate Drupal or not?Let me reassure you that this is going to be one of the best decisions, let delve deeper and understand why?Learn More Easy and Smooth Way to MigrateIf the right kind of homework is done prior to migration, your team will be better prepared for the change.Learn More Drupal 9 End of Life: What You Need to KnowDrupal 9's end of life means no more official support, leaving your site vulnerable to security risks and reduced functionality.Learn More Top 6 Benefits of Drupal 10 MigrationDrupal 10 is up to 20% faster than Drupal 8 applications and continues to draw more users into the Drupal community.Learn More Why choose Zyxware for Drupal Migration?We can help you in unlocking new possibilities with Drupal migration, aiding you in utilizing the best of the platform.Learn More Knowledge and Supporting Partners Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies, a Drupal-certified gold partner, doesn't simply build websites, we help in every step of your digital transformation journey. Our partnerships with industry leaders like Pantheon, Drupal, Acquia, and HubSpot strengthen our expertise, and together, we form a powerful ecosystem.  Our impactful contributions are further reflected in our impressive marketplace ranking. Enabling Digital Transformation with Drupal Development Services Acknowledged as Top 10 Drupal web development contributors, our successful Drupal stories can be best explained by the digital transformation journey of our clients. Start your digital transformation journey with us! 15+ Years of drupal 220+ Projects delivered 45K+ Websites 100+ Clients globally Discuss Drupal Powered Digital Transformation hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });

Universal Analytics Data: Should You Backup or Let Go?After Universal Analytics ceased processing data, Google announced a complete shutdown. The Universal Analytics user interface and API will disappear on July 1, 2024. You might have already transitioned to Google Analytics 4 to collect data from your website. But what will happen to your historical UA data? Should you back it up or let it go? The decision you make could have profound implications for your business. This post aims to help you make an informed decision on this matter. Download Your UA Reports Get a Quote The Value of Historical DataWeb analytics helps you understand how people interact with your website, what they like, and what they do. This information isn't just a bunch of numbers; it's like a guide to what your audience cares about. It helps you connect with them and grow your business. Keeping old data from Universal Analytics (UA) can be very important for making plans and staying competitive. It's a big decision that can affect your online business in a world where using data wisely is increasingly important.Why Backup UA Data?Universal Analytics' historical data can offer insights that drive decision-making and future growth. Recognizing trends, learning from past successes or failures, and using this information for future actions is an invaluable tool.Key Considerations for Backing Up UA DataSeveral factors play a role in the decision-making process when determining whether or not to back up your Universal Analytics (UA) data. Here are some points you should consider.Volume and Age of DataThe longer you've used UA, the more historical data you accumulate. This data may span multiple years or cover significant events such as marketing campaigns, product launches, or website redesigns.Review the duration and events covered by your UA data. Consider how these historical snapshots could inform future planning or provide valuable insights.If the data encompasses substantial volume or critical timeframes, backing it up becomes more valuable as it may be leveraged for trend analysis, seasonal planning, and long-term strategy.Usage of DataHow often you reference older data indicates its importance to your ongoing operations. Regular or even occasional use emphasizes the significance of this historical data.Analyze how frequently you reference past data in current decision-making or performance evaluations.If your operations rely on constant or sporadic access to historical data, retaining it post-UA shutdown becomes critical for continuity.Data-Specific FactorsIf you have used UA's advanced features, like custom dimensions, goals, and internal search tracking, your collected data may provide specialized insights unique to your business.Identify which specific data elements or configurations within UA have been instrumental in shaping your business insights.If your UA setup includes custom metrics and other unique data points, these should be carefully preserved to avoid losing tailored insights.Future PlanningUnderstanding how historical data might contribute to future strategies is vital. This includes marketing campaign planning, website design changes, product development, and more.Evaluate your strategic planning processes and ascertain how historical data may fit into future roadmap development.If past performance data is projected to shape future actions, ensuring its availability post-UA becomes a strategic imperative.Options Available For Backup Historical Data From Universal AnalyticsYou have several options when backing up historical data from Universal Analytics (UA). These choices range from manual methods to Free and Open Source solutions like Matomo, depending on your needs, technical skills, and the specific nature of the data you wish to preserve. Many connectors are also available to tools like PowerBI or BigQuery.Manual Methods for Backup  The easiest is using the export option available in Universal Analytics Reports. All you need to do is go to the Universal Analytics Report you want to download and use the standard export option available. It allows you to export your reports to different formats, including PDF and CSV.  The Google Analytics Query Explorer allows you to manually input all the required dimensions and metrics and execute the query to get the necessary data. Google Analytics Sheets Add-On offers flexibility by creating report configurations and options to generate the reports within Google Sheets.Backup UA Data ProgrammaticallyWe have released a Python script that can be used to download UA data if your needs are complex and you want to download reports that include specific dimensions and metrics.Matomo as an Alternative  .rounded-iframe { border-radius: 10px; /* Adjust the value to control the roundness of the corners */ }  If you're looking for a more streamlined approach and looking for a UA-like interface to navigate through the data downloads, Matomo might be the answer. Matomo is a web analytics solution that comes with a plugin to export UA data. Once set up, Matomo takes care of the backup, and you can generate reports whenever needed through its user-friendly interface.Though there might be some limitations due to the aggregated nature of the data downloaded from the Google Analytics API, Matomo captures around 90% of the essential data you may want to keep. This includes preserving custom dimensions, eCommerce data, goal data, and more for future reference.We have helped many of our customers download UA data to Matomo successfully. If you decide to keep your Universal Analytics Data, let's try Matomo. We offer UA historical data migration using Matomo as a service. If you are interested, you can book a demo here. ConclusionThe decision to backup UA data isn't uniform for every business. It requires a thoughtful evaluation of various factors, considering both the inherent worth and possible constraints of the historical data. By carefully assessing these essential aspects, you can make a decision that aligns seamlessly with your business objectives and strategic planning.  Book a Consultation with our Google Analytics Expert hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "285d6cd9-8f2e-4dc7-8fb7-aea71b3fbc11" }); Resources Preserving Universal Analytics Data: 10 Essential Reports to Back Up from Universal Analytics (UA) GA4 E-commerce Tracking: Dimensions and Metrics 5 GA4 Features Every Marketer Should Utilize Internal Site Search Analytics: Transforming Data into Actionable Decisions