Google Analytics

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| 4 min read
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.
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| 6 min read
When Google acquired Urchin Software Corporation almost a decade ago, it decided to use the Urchin-on-Demand to form the base of its new product called Google Analytics. This service is made available to anyone who has a Google account and provides analytical tools and statistics for SEO. Simply put, it’s a free web tool that creates comprehensive statistics about the activity on a particular website and analyses it, so the website owner can use it to their advantage.
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| 3 min read
In Drupal, some modules add tabs to pages and these tabs(Primary tabs) are shown in the top of each page for authenticated users. Some of these tabs are not needed for some roles. There are cases where we want to hide such tabs like, Bookmarks, File browser, Orders etc., from primary tabs for roles other than administrator. We can remove these undesired tabs from primary tabs programmatically.
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| 5 min read
Universal Analytics is a set of technological innovations that is aimed at improving the way data is collected and processed in Google Analytics.The Universal Analytics Upgrade is a process which is used to upgrade all your classic Google Analytics properties into Universal Analytics properties without losing any data or changing your account settings.All Google Analytics properties will soon be required to use Universal Analytics. Any properties that don’t follow the upgrade process will be auto-transferred to Universal Analytics in the future.