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Zyxware Technologies Partners with ICFOSS for the Back-to-Work Program for Women

Back To Work For Women
Careers | 3 min read
The "Back to Work for Women" program is a residential training program organised by ICFOSS (International Centre for Free and Open Source Software) designed to help women who took a career break due to personal commitments to re-enter the workforce by acquiring new skills in the free software domain—the 5th edition of the program which was centred around using Drupal to develop digital experience platforms. The program was organised by ICFOSS, with support from various organisations such as Kerala Knowledge Economy Mission (KKEM), Kerala Development and Innovation Strategy Council (K-DISC), and as part of the Gender & Technology initiative by the government of Kerala. Zyxware Technologies, a leading digital transformation firm, participated in the program by providing training on Drupal technology to expand the talent pool of Drupal developers and the Drupal community in general.
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Frequently Asked Questions (FAQs) About Custom Channel Grouping in Google Analytics 4

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What is custom channel grouping in GA4? Custom channel groups in GA4 is a feature that allows marketers to create their own rule-based categories for website traffic sources. These categories are based on channels, which are simply the sources of your website traffic. Why is custom channel grouping important? Custom channel groups is important because it provides more granular data than the default channel grouping in GA4. By creating their own categories, marketers can more accurately reflect the nuances of their campaigns and better understand where their traffic is coming from. This can help marketers identify improvement areas and optimize their campaigns accordingly. How do I create custom channel grouping in GA4? To create custom channel grouping in GA4, you need to log in to your GA4 account and navigate to the Admin panel. In the Property column, click on Data Settings > Channel Groups. From here, you can create a new channel group by clicking on the "Create new channel group" button, or you can edit an existing channel group by clicking on the pencil icon next to it. See the article Custom Channel Groups in Google Analytics 4 for more details What are some examples of custom channel groups? Some examples of custom channel grouping include grouping all of your social media traffic into one category, or creating a separate category for traffic from a specific social media platform. Another example could be grouping all your email marketing campaigns under one category. Can custom channel grouping be used in any report in GA4? Yes, custom channel groups can be used in any report supporting the default channel groups as a primary dimension. This includes acquisition reports, custom reports, explorations, and audience conditions. Can I edit or delete a custom channel group once it has been created? Yes, you can edit or delete a custom channel group by navigating to the Admin panel and clicking on Data Settings > Channel Groups. From here, you can edit an existing channel group by clicking on the pencil icon next to it, or delete it by clicking on the trash icon. FAQ on Custom Channel Groupings in Google Analytics 4
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Google Analytics 4 Consulting Services | Web Analytics

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| min read
Maximize the Potential of GA4 with Zyxware - GA4 Consulting Services.We'll handle everything from building your GA4 account to setting up custom reports, events, and e-commerce tracking. Contact us to learn more about our GA4 consulting service  Book a Consultation with our Google Analytics Expert hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "55fd9aef-48ef-43e2-a5d9-b43f4db4e1f2" }); Choose the Perfect GA4 Package for your Business Our tailored solutions are designed to precisely fit your unique data needs. Discover the perfect GA4 package and unlock invaluable insights, empowering you to make data-driven decisions with the power of Google Analytics 4. GA4 Audit ServiceAssessment of your GA4 account settings and configurations.Thorough examination of your tracking setup.Validation of data accuracy to guarantee reliable insights.Evaluation of event tracking implementation.Conversion tracking analysis for goal accuracy.Custom report analysis with set requirements.Cross-Platform Compatibility Assessment. Get A Quote GA4 ConsultingEvaluate business objectives to align with GA4 implementation.Analyze digital strategy to optimize GA4 effectiveness.Examine customer journey and touchpoints for improved GA4 tracking.Assess existing analytics infrastructure for strengths and improvements.Local Data Privacy Regulation Analysis.Optimize Analytics Infrastructure with Targeted GA4 Recommendations. Get A Quote Looker Studio ServiceCustom Looker Studio reports and dashboard tailored to the specific needs of your business.Build a Centralized dashboard: Integrate CRM, spreadsheets, and other 800 data sources.Intuitive Dashboard Design for Enhanced Data Visualization.Set up custom events if required to track user activities.Set up auto-scheduling of key business reports.Get A Quote How will we help you with GA4 Setup? Assessment and planning We’ll conduct an initial assessment of your current web analytics setup and website user journeys to develop a customized tracking plan based on the KPIs you want to measure. GTM Implementation Use the full potential of Google Tag Manager. Our consultant will help you set up custom events and track what you need without touching your website code. Marketing Tools Integration We help you pull data from various sourses including your Marketing Tools and help you create central dashboards with Looker Studio. Be it Google Ads, Hubspot or MailChimp, or your cold email campaigns, we can bring all the data together. Custom Reports and Dashboards We will provide a reporting dashboard for looker studio, custom reports on GA4, and funnel exploration reports to map your user journey. Data back up & migration If you are looking to backup your Universal Analytics data or want to migrate from platforms like Adobe Analytics, Tealium IQ etc, we can help you. Looking for an Alternative to Google Analytics? We have you covered. We can help you migrate to privacy-first analytics platforms like Matomo or Plausible. GA4 Migration FAQ What is the difference between Universal Analytics and GA4? Universal Analytics, the previous version of Google Analytics, was released in 2013. GA4 is the latest Google Analytics version, released in 2020, and offers several significant differences in terms of its event tracking, cross-device functionality, and machine learning capabilities.Data model: Universal Analytics uses a session-based data model, which tracks a series of user actions on a website as a single "session". GA4, on the other hand, uses an event-based data model, which tracks individual user actions, such as page views, clicks, and form submissions, as separate events. This allows GA4 to collect more detailed and granular data about user behaviour.Automatic event tracking: GA4 automatically tracks a wide range of events on your website without requiring manual configuration. This includes page views, clicks on buttons and links, form submissions, and other interactions. Universal Analytics, however, requires manual configuration to track events, which can be time-consuming and error-prone.Enhanced data collection: GA4 uses machine learning to collect and analyze data from various sources, including website interactions, app usage, and customer interactions across channels. This allows it to provide a more complete and accurate picture of customer behaviour and preferences. Universal Analytics is limited to tracking data from website interactions.Improved reporting and analysis: GA4 provides more detailed and customizable reports and new tools for analyzing customer behaviour and predicting future trends. It also includes new features such as "path analysis" and "funnels", which allow you to visualize and analyze the different steps users take on your website. Universal Analytics has more limited reporting and analysis capabilities.Improved integration with other Google products: GA4 is closely integrated with other Google products, such as Google Ads, Google Marketing Platform, and Google BigQuery, making it easier to analyze and optimize your marketing efforts across different channels. Universal Analytics has limited integration with other Google products.Data retention: GA4 includes new data retention controls that allow you to specify how long data is retained before it is automatically deleted. This can be useful for complying with data privacy regulations such as GDPR. Universal Analytics does not have this capability. What are the main features of GA4? GA4 has several new features that are not available in Universal Analytics, including:Automatic event tracking: GA4 automatically tracks events on your website, such as page views and clicks on buttons, without the need for manual configuration.Enhanced data collection: GA4 uses machine learning to collect and analyze data from a wide range of sources, including website interactions, app usage, and customer interactions across channels.Improved reporting and analysis: GA4 provides more detailed and customizable reports, as well as new tools for analyzing customer behaviour and predicting future trends.Improved integration with other Google products: GA4 is closely integrated with other Google products, such as Google Ads, Google Marketing Platform, and Google BigQuery, making it easier to analyze and optimize your marketing efforts across different channels.This article details the five key features Google Analytics 4 offers. Can I use Universal Analytics and GA4 together? Universal analytics will reach end of life on July 1, 2023, till then you can use GA4 and Universal Analytics together, so that you can make use of the exisiting reports and events created there. You need to update your GA4 instance with all the specific configurations before the UA stop taking data. Do I need to migrate from Universal Analytics to GA4? Universal Analytics will reach the end of life on July 1, 2023, at which point Google will stop collecting data on UA. If you are currently using Universal Analytics, it is recommended that you migrate to GA4 before the end-of-life date to ensure that the tracking on your website happens uninterruptedly, and to take advantage of the new features and functionality available in GA4. How do I migrate from Universal Analytics to GA4? To migrate from Universal Analytics to GA4, you will need to create a new property in your Google Analytics account and configure it to use the GA4 tracking code. You will then need to update any custom tracking code, integrations, reports and other configurations that you have set up in UA to GA4. Once you have completed the migration, you can retire your Universal Analytics property and tracking code. Please see the checklist we have prepared to assist you in the migration Will my existing data be lost if I migrate from Universal Analytics to GA4? The historical data will be available in Universal Analytics after the end-of-life for at least 6 months, and you can still use that in read-only mode. UA captures no new data after it reaches the end of its life. We recommend you set up GA4 now along with UA to track the website analytics in GA4 and then take steps to migrate the custom configurations and reports to GA4. Once UA reaches the end of life, you can remove the UA tracking code from your website.You should also take steps to export existing data before Google shuts down UA completely. For the free version of Google Universal Analytics, the BigQuery connection is not available by default. You may need a 3rd party connector to back up your historical data. Matomo offers a GA Data Export plugin to move your data to Matomo. We are using 360 Universal Analytics. Is there any difference? 360 Univeral Analytics users will get one more year to migrate to GA4. However, Google recommends that 360 users start the migration process as soon as possible to take advantage of the advanced features and capabilities of GA4. We are a SME, and using UA as it is. Ie we did not made any customization, just using the default reports. Do we have to prepare for anything? Users with default UA configuration have nothing to worry about; they can use the one-click creation of GA4 tags and set up the tracking code in their websites/apps.GA4 is a different product, and the user interface and reports have changed. There will be a learning curve to start using the new system.Please note that even if you migrate your UA to GA4, you still need to install the new GA4  tracking code in your website or tag manager and double-check the configuration to ensure that the data is being accurately tracked. Is there a Playbook or Checklist available to do the migration? Google offer comprehensive documentation to migrate from UA to GA4. We have documented the best practices we use to migrate UA to GA4. Please review this documentation and let us know if you need further assistance. Is there any professional support available for migrating from UA to GA4? Zyxware Technologies provide expert support throughout the migration process, from creating your GA4 property to mapping your existing GA data to your new GA4 property. Our team of experienced GA specialists can help ensure that your migration goes smoothly and that you get the most out of GA4. Please contact us if you need consulting with our GA expert. Will custom events created in GTM work in GA4? Yes, Custom events created in Google Tag Manager (GTM) will work in Google Analytics 4 (GA4), as long as you've set up your configuration tag to send your data to GA4. GA4 allows you to use existing triggers that you've used for Universal Analytics (UA) to send events to GA4. Is there a report available for session duration in GA4? GA4 focuses less on the idea of sessions and more on engagements. While there may not be an out-of-the-box report for session duration in GA4, you can build custom reports in the Explore section by playing around with metrics and dimensions.  Is GA4 suitable to track multiple domains and subdomains? Yes, absolutely. All of your tracking in GTM can be sent to the same data stream. It's good to just have one data stream, but if you have your domain and your subdomains, you can send that to the one data stream if you want. What's the difference between data streams in GA4 and views in UA? A data stream is the source of your data, while a view was more like a filtering of data that was already there. In GA4, we have comparisons, which are kind of like a segment you can apply. We don't go into much detail on comparisons in this session, but we will later on. How can we evaluate user data for different platforms separately, web and app? If a user's data is captured against a single user ID, GA4 provides differentiation. While we have that consolidated idea of user ID, in the data model, we'll still always have those dimensions attached, or the parameters attached, saying, web, app, page view, screen view, where you can separate, or segment, or filter for just the web session or just the app session. Is there any mechanism to track invalid traffic? GA4 automatically detects bot traffic, so that will be excluded by default. In internal traffic, there is a parameter you can attach to traffic called Traffic Type (traffic_type). So whatever you're using for tagging, GTM, for example, you can have a parameter attached to a user with Traffic Type Internal. That will be excluded. Can we add additional parameters to the default page view event? Yes, you can set up automatically collected parameters that you want on all of your page views and use properties if that applies as well. However, these parameters will only apply once to the page you're on, so they should be page-level values. Can page path be an example of a high cardinality custom dimension? No, the page path is automatically collected and not high cardinality. You do not need to create a custom dimension for page_path. A high cardinality dimension isn't automatically collected, like article ID, which would be a custom dimension you must tell GA4 to collect and recognize as custom.  Do I have to migrate to GA4? Is there any alternative options? If you are looking for a privacy-first website analytics platform, you should give a try to Matomo or Plausible based on your business need. Is it possible to create custom channel groups in Google Analytics 4? Yes! GA4 offers a new feature that allows you to create custom channel groups based on your own rules and criteria Resources Website Personalization: Leveraging Content Groups for Personalized Digital Experience Data-Driven Decision-Making using Website Analytics How GA4 Handles Bounce Rate: Moving Towards Engagement 5 GA4 Features Every Marketer Should Utilize View more...
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FAQs on Zyxware Technologies' Quality Assurance (QA) Services?

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At Zyxware Technologies, we specialize in providing QA services that are tailored to meet the unique needs of each of our clients. Our team of experienced QA engineers is committed to delivering comprehensive and effective testing solutions that ensure the quality and reliability of your software applications.We offer a wide range of testing services, including functional, non-functional, and automation. Our testing services cover Unit testing,Integration testingSystem testingRegression testingSecurity testingPerformance testingOnsite SEO auditsCross-browser testingAccessibility testingSecurity testingUser interface testing.We are experts in using automation tools such as Selenium, Cypress and Playwright. We use Unified Functional Testing to execute test cases and compare actual results with expected results. Our team is also well-versed in agile and DevOps methodologies, enabling us to deliver testing solutions that are both efficient and effective.Whether you need a one-time testing solution or ongoing testing support, we are here to help. Contact us today to learn more about how our QA services can benefit your business. What types of testing services does Zyxware Technologies specialize in? Zyxware Technologies specializes in three main types of testing services:Functional Testing involves testing each component or module of an application to ensure it works as intended. This includes unit testing, integration testing, system testing, and regression testing.Non-Functional Testing includes testing aspects of the application beyond its functionality, such as accessibility, security, performance, SEO, cross-browser compatibility, and user interface.Automation Testing involves using automated tools and frameworks to execute test cases and compare actual results with expected results. Zyxware Technologies uses automation tools such as Selenium Webdriver, Cypress, and Unified Functional Testing to provide our clients with efficient and effective testing solutions. Do you have the capability to automate test cases? If so, what kind of test automation do you offer? Yes, our software test engineers are proficient in using various test automation tools and frameworks to help our clients achieve their testing goals more efficiently and effectively. We offer the following types of test automation:Functional Automation Testing: This involves automating repetitive functional test cases to save time and reduce the risk of human errors. We use tools such as Selenium WebDriver, Cypress, and Playwright to automate functional test cases for web and mobile applications.API Automation Testing: We use Postman to automate API testing for REST APIs.Performance Testing: We use tools such as JMeter and BlazeMeterOur to automate performance testing for web and mobile applications. We also use the lighthouse to do page speed tests.Security Testing: We use tools such as OWASP ZAP and Burp Suite to automate security testing for web applications.Accessibility Testing: Our team can handle accessibility tests using SiteImprove and other tools that automate the process.Our automation testing services can help our clients achieve faster test execution, better coverage, and increased test accuracy, resulting in higher-quality software applications. Do you have the necessary tools and infrastructure to support the testing services we require? Zyxware Technologies has a robust infrastructure and access to a wide range of testing tools and software to support the testing services required by our clients. We have a transparent communication system with Redmine and Mattermost which help our clients get a live update on what is happening on the QA front. How do you handle deadlines and time constraints? Do you have processes in place to ensure timely delivery of test results? At Zyxware Technologies, we understand the importance of meeting deadlines and delivering test results on time. We have a well-defined process in place to ensure timely delivery of test results.Our process includes the following steps:Test planning and scheduling: We work closely with our clients to understand their project timelines and deadlines. Based on this information, we develop a detailed test plan and schedule that includes milestones and delivery dates.Test case prioritization: We prioritize test cases based on their criticality and impact on the project. This helps us focus on high-priority test cases first and ensures that we meet project deadlines.Test execution: Our team of experienced testers works diligently to execute test cases as per the defined schedule. We use automation testing to save time and ensure faster test execution.Test reporting: We provide regular test reports to our clients to keep them updated on the testing progress and any issues or defects identified during the testing process. This helps our clients make informed decisions and take corrective actions as needed.Continuous communication: We maintain continuous communication with our clients to meet their expectations and timelines. We also provide regular updates on the testing progress and any changes to the test plan or schedule.Our process is designed to ensure that we deliver test results on time, every time, without compromising on the quality of our testing services. We are committed to meeting project deadlines and exceeding our clients' expectations. How do you communicate with clients during the testing process? Do you provide regular updates and reports on the testing progress? We believe in maintaining transparent communication with our clients throughout the testing process. We provide regular updates and reports on the testing progress to keep our clients informed and involved.Our communication process includes the following steps:Initial consultation: We begin by understanding our clients' requirements and expectations. We discuss their project goals, timelines, and testing needs to create a customized testing plan that meets their requirements.Regular status updates: We provide regular updates to our clients on the testing progress. This includes updates on the number of test cases executed, the number of defects found, and the overall status of the testing process.Defect reporting: We report defects as they are identified during the testing process. We provide detailed information about each defect, including its severity, impact, and steps to reproduce it.Test reports: We provide detailed test reports to our clients, including the test results, defect analysis, and recommendations for improving the application's quality. Communication channels: We use Mattermost and Redmine to track defects and communication. We are also happy to use the tools the client already uses, like Jira, Slack or any other software tools. Do you offer ongoing support and maintenance after the testing is completed? We do offer ongoing support and maintenance after the testing is completed. We will work closely with the client to update the test case documents, run integration tests and maintain the automation test scripts.  Do you have experience testing applications with a large user base or high traffic? Yes, we have worked on projects with millions of page views per month. We have done performance testing on these applications to ensure that the infrastructure supports the desired load set by the client. Do you have processes in place for handling and reporting defects or issues identified during testing? Yes, we have robust processes for handling and reporting defects or issues identified during testing. Our team follows a systematic approach to defect management, which includes the following steps:Defect Identification: Our team identifies defects or issues during testing using various tools and techniques, including manual and automated testing.Defect Recording: Our team records a defect in a defect tracking tool such as Redmine or Jira once a defect is identified. We capture all the necessary information about the defect, including its severity, priority, and steps to reproduce.Defect Analysis: Our team analyzes the defect to determine its root cause and impact on the application. We also assess the risk associated with the defect and prioritize it based on its severity and impact.Defect Fixing: Once the defect is analyzed and prioritized, our development team works on fixing the defect. We follow a standard process for defect fixing, which includes code review, testing, and deployment.Defect Verification: After the defect is fixed, our testing team verifies the fix to ensure that it has been addressed correctly and the defect is resolved.Defect Closure: Once the defect is verified, we close it in the defect tracking tool. We also provide a detailed report to our clients, including information about the defect, its resolution, and the testing performed. Can you accommodate the specific needs and requirements of our organization, such as industry regulations, security requirements, and specific technologies? Yes, we strive to accommodate our client's specific needs and requirements. Our team is familiar with accessibility standards, core web vitals, SEO best practices, security vulnerabilities like OSWAP Top 10 etc. We work closely with our clients to ensure that we understand their unique needs and requirements and develop a tailored testing strategy to meet those needs. FAQs on Zyxware Technologies' Quality Assurance Services?
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