General

Drupal 10: Building Engaging Digital Experiences

Back-To-Work program for women
Drupal | 7 min read
ICFOSS and Zyxware Technologies organized the 5th season of the "Back-To-Work" program for women, with the topic being "Building digital experiences with Drupal". As part of the event, The Director of Programs at the Drupal Association, Von R. Eaton, gave a presentation covering various aspects of Drupal, Drupal.org, and the Drupal Association, followed by a question and answer session with participants. The questions addressed topics such as the cost of Drupal, the necessary skills to work in the Drupal Association, mentoring opportunities, and payment for freelancers contributing to Drupal.
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Passbolt Setup Made Easy: A Step-by-Step Guide to Secure Credential Management

Open source password manager for collabaration
Security | 5 min read
Passwords are a critical aspect of cybersecurity and play a significant role in protecting sensitive information from unauthorized access. However, managing passwords is a significant challenge for many organizations. Passwords are often shared among multiple users and frequently forgotten or lost. This article will discuss some potential issues organizations face when managing passwords and how Passbolt, a free and open-source password manager, can help address these challenges.
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Sangam 2023: Building Bonds and Creativity

Team Zyxware
Zyxware | 2 min read
Sangam 2023 was a two-day offsite event that brought employees together, fostered collaboration, and creativity while providing valuable learning and networking opportunities. Hosted at the Poovar Island Resort, the event was a great success and left a lasting impression on attendees.
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Personalization demo

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| min read
Try More Personalization Demos We have been building an end-to-end website personalization machine that targets individual visitors by integrating CMS. An alpha version has already been deployed on our website.  Email CampaignTailor your website content, on-site ads, CTAs, images etc., based on the email campaigns. Geo LocationShow content and on-site Ads according to the visitor’s country, city, state, or continent. No. of VisitsModify CTA, Ads, and Content depending on the number of time visitor visited the site. Funnel StageShow content, Ads, CTAs based on visitor funnel stage i.e Awareness, Interest, desire etc. Visitor PersonaDisplay content, Ads based on the visitor's persona inferred from their reading behavior. A/B TestingAnalyze the Content and CTA performance by testing different variations. Organic Source DemoCustomize the website's content and ads specifically for organic traffic source visitors. See the magic in action!Give it a try on your website. Full Name Work Email Phone Number Any detail to get us started? CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. FAQ What is website personalization? Website personalization is tailoring a website's content and layout to individual users based on their preferences, behaviour, and demographics. This can include displaying different content or images based on the user's location, recommending products based on their browsing history, or adjusting the website's layout based on the user's device. How does website personalization benefit businesses? Website personalization can help businesses increase customer engagement, improve conversion rates, and increase customer loyalty. By providing a more personalized experience, businesses can make their website more relevant and valuable to users, leading to increased sales and repeat customers. How is website personalization implemented? Website personalization is typically implemented using cookies or browser storage to track user behaviour and preferences. This data is then used to adjust the content and layout of the website in real time. A good personalization engine can help marketers create personalization rules and deliver messages to the pages. There can be other systems like a persona detection engine that can tag the visitor to a persona, and the rule engine can deliver messages targeting a specific visitor persona. Additionally, businesses can use marketing automation software, customer relationship management (CRM) systems, and customer data portals (CDP) to collect and analyze data on customer behaviour and pass the details to the personalization engine. What are some examples of website personalization? Some examples of website personalization include: Showing different content or offers based on the user's location Recommending products based on the user's browsing history Adjusting the layout of the website based on the user's device Providing personalized product or service recommendations Customizing the website's navigation based on the user's preferences Are there any privacy concerns with website personalization? Yes, website personalization can raise privacy concerns by collecting and using user behaviour and preferences data. Businesses need to be transparent about their data collection practices and provide users with clear options for controlling their data. Additionally, businesses should comply with all relevant data privacy laws and regulations. If the system uses first-party data and does not store personal information like IP address, Emails, etc., to connect the browsing pattern with an identifiable individual, there is not much trouble. How does website personalization benefit lead generation? Website personalization can benefit lead generation by providing users with a more personalized and relevant experience. Businesses can increase the likelihood that users will convert into leads by showing targeted content, offers, and calls to action based on user behaviour and preferences. Additionally, personalized forms, landing pages, and product recommendations can help to streamline the lead-generation process and improve conversion rates. How does website personalization improve user experience? Website personalization improves user experience by providing a tailored and relevant experience for each user. Businesses can make the website more valuable and engaging by displaying content and offers most relevant to the user. Additionally, personalized navigation, layout and design can help to make the website more user-friendly and easy to navigate. Overall, website personalization helps create a more engaging and satisfying experience for users, leading to increased customer satisfaction and loyalty. How website personalization can be used to improve lead nurturing? Website personalization can improve lead nurturing by providing a more personalized and relevant experience for leads throughout the sales process. Businesses can increase the likelihood that leads will convert into customers by using data on lead behaviour and preferences to display targeted content, offers, and calls to action. Additionally, personalized product recommendations and lead-nurturing emails can help to keep leads engaged and interested in a business's products or services. How website personalization can be used to improve customer retention? Website personalization can improve customer retention by providing customers with a more personalized and relevant experience. By using customer behaviour and preferences data to display targeted content, offers, and calls to action, businesses can increase the likelihood that customers will return to the website and make repeat purchases. Additionally, personalized product recommendations and customer retention emails can help to keep customers engaged and interested in a business's products or services.
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Celebrating Drupal's New Recognition as a Digital Public Good

SDGs
Drupal | 11 min read
Drupal Earns Digital Public Good Status: Recognized by the UN for Helping Achieve Sustainable Development Goals. Drupal's recognition as a Digital Public Good by the DPGA is a significant achievement that invites more governments and non-profit organisations to explore the benefits of using Drupal.
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Zyxware Technologies Partners with ICFOSS for the Back-to-Work Program for Women

Back To Work For Women
Careers | 4 min read
The "Back to Work for Women" program is a residential training program organised by ICFOSS (International Centre for Free and Open Source Software) designed to help women who took a career break due to personal commitments to re-enter the workforce by acquiring new skills in the free software domain—the 5th edition of the program which was centred around using Drupal to develop digital experience platforms. The program was organised by ICFOSS, with support from various organisations such as Kerala Knowledge Economy Mission (KKEM), Kerala Development and Innovation Strategy Council (K-DISC), and as part of the Gender & Technology initiative by the government of Kerala. Zyxware Technologies, a leading digital transformation firm, participated in the program by providing training on Drupal technology to expand the talent pool of Drupal developers and the Drupal community in general.
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Frequently Asked Questions (FAQs) About Custom Channel Grouping in Google Analytics 4

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What is custom channel grouping in GA4? Custom channel groups in GA4 is a feature that allows marketers to create their own rule-based categories for website traffic sources. These categories are based on channels, which are simply the sources of your website traffic. Why is custom channel grouping important? Custom channel groups is important because it provides more granular data than the default channel grouping in GA4. By creating their own categories, marketers can more accurately reflect the nuances of their campaigns and better understand where their traffic is coming from. This can help marketers identify improvement areas and optimize their campaigns accordingly. How do I create custom channel grouping in GA4? To create custom channel grouping in GA4, you need to log in to your GA4 account and navigate to the Admin panel. In the Property column, click on Data Settings > Channel Groups. From here, you can create a new channel group by clicking on the "Create new channel group" button, or you can edit an existing channel group by clicking on the pencil icon next to it. See the article Custom Channel Groups in Google Analytics 4 for more details What are some examples of custom channel groups? Some examples of custom channel grouping include grouping all of your social media traffic into one category, or creating a separate category for traffic from a specific social media platform. Another example could be grouping all your email marketing campaigns under one category. Can custom channel grouping be used in any report in GA4? Yes, custom channel groups can be used in any report supporting the default channel groups as a primary dimension. This includes acquisition reports, custom reports, explorations, and audience conditions. Can I edit or delete a custom channel group once it has been created? Yes, you can edit or delete a custom channel group by navigating to the Admin panel and clicking on Data Settings > Channel Groups. From here, you can edit an existing channel group by clicking on the pencil icon next to it, or delete it by clicking on the trash icon. FAQ on Custom Channel Groupings in Google Analytics 4
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