General

What is an SEO Audit? An SEO audit is a comprehensive analysis and evaluation of a website's search engine optimization. It involves reviewing and analyzing various elements of the website, including the content, technical infrastructure, and inbound and outbound links, to identify any issues or opportunities for improvement. An SEO audit aims to identify any problems or weaknesses in a website's SEO and provide recommendations for improving its performance in search engine results pages. Why is an SEO audit important? An SEO audit is important because it helps businesses and website owners identify and fix any issues or weaknesses in their search engine optimization. By conducting an SEO audit, businesses can improve their search engine rankings, increase their website traffic, and drive more qualified leads to their website. In addition, an SEO audit can help businesses stay up-to-date with the latest search engine algorithms and best practices, ensuring that their website is optimized for the best possible performance. What is included in an SEO audit? An SEO audit typically includes a review and analysis of a wide range of elements, including keyword research, on-page optimization, content quality and relevance, technical SEO, and link building. Keyword research involves identifying the most important and relevant keywords for a website and ensuring that they are being used effectively throughout the website's content. On-page optimization involves optimizing the various elements of a website's individual pages, such as the title tags and meta descriptions, to ensure that they are optimized for search engines. Content quality and relevance involves evaluating the quality and relevance of the content on a website to ensure that it is useful and informative for the target audience and helps to improve the website's search engine rankings. Technical SEO involves reviewing and optimizing the technical aspects of a website, such as its speed and mobile-friendliness, to ensure that it is easily crawlable and accessible by search engines. Link building involves acquiring high-quality links from other reputable websites to help improve the authority and credibility of a website in the eyes of search engines. How is an SEO audit conducted? An SEO audit is typically conducted using a combination of manual analysis and specialized tools. The process typically involves reviewing and analyzing various elements of a website, including its content, technical infrastructure, and inbound and outbound links. The audit may also involve conducting keyword research, analyzing the website's performance in search engine results pages, and reviewing the website's analytics data. Once the audit is complete, the results are typically compiled into a report that includes a list of recommendations for improvement and actionable items. What should you expect from an SEO audit? Businesses and website owners can expect to receive a report from an SEO audit that includes a detailed analysis of their website's search engine optimization and a list of recommendations for improvement. The report may also include a prioritization of the most important items to address, based on the potential impact on the website's search engine performance. In addition to the report, you may also receive a presentation or consultation from the audit team to discuss the findings and recommendations in more detail. You can expect to receive a clear and actionable plan for improving your website's SEO, along with guidance on how to implement the recommendations and track your progress over time. How do you use the results of an SEO audit? Once you have received the results of an SEO audit, it's important to review and act upon the recommendations provided. This may involve implementing the recommended changes to your website, such as optimizing your content or improving your website's technical infrastructure. It's also important to track your progress over time to ensure that the changes you've made are having the desired effect on your search engine rankings and website traffic. This may involve reviewing your analytics data and conducting regular follow-up audits to assess the effectiveness of the changes you've made. By continuously improving your website's SEO, you can stay ahead of your competition and ensure that your website is always optimized for the best possible performance. How often should an SEO audit be conducted? The frequency of SEO audits will depend on the size and complexity of your website, as well as the rate at which your industry and the search landscape are changing. As a general rule, it's a good idea to conduct an SEO audit at least once per year, and more frequently if your website is large or you are seeing significant changes in your search engine performance. Some businesses may choose to conduct an SEO audit more frequently, such as every six months or even quarterly, to ensure that their website is always optimized for the best possible performance. What tools are used to conduct an SEO audit? There are many tools that can be used to conduct an SEO audit, including both free and paid options. Some common tools that are often used for this purpose include Search Console, Google Analytics or other Analytics tools, SEMrush or Ahrefs or simlar tools, Screaming Frog or other page crawlers, PageSpeed Insights, GTmetrix, and the Structured Data Testing Tool. These tools can be used to conduct a variety of different types of analysis, including keyword research, on-page optimization, technical SEO, and link building. Some tools may focus on specific areas of SEO, while others offer a more comprehensive suite of features. It's important to choose the right tools for your specific needs and to use them in conjunction with manual analysis to get the most comprehensive and accurate results. Can an SEO audit be conducted in-house or does it require the services of an external agency? Both options are possible. Some businesses choose to conduct their own SEO audits in-house using a combination of tools and manual analysis. This can be a good option if you have a dedicated team of SEO professionals or if you have a smaller website with relatively simple SEO needs. However, if your website is large or complex, or if you don't have the in-house expertise to conduct an audit, it may be more effective to hire an external agency or consultant to conduct the audit for you. External agencies and consultants typically have a wealth of experience and specialized tools and techniques that can help to identify and address any issues or opportunities for improvement that may not be obvious to an in-house team. How long does an SEO audit typically take? The length of time it takes to complete an SEO audit will depend on the size and complexity of your website, as well as the level of detail and coverage you want to achieve. The first level report with the help of tools can be generated with in an hour, but the key value comes from the detailed analysis done by the SEO expert. For a detailed analysis report, smaller websites with less than 50 pages, it may take anywhere from a few days to a week to complete. For larger websites with hundreds or thousands of pages, an audit may take several weeks or longer. It's also important to note that the actual implementation of the recommendations from an SEO audit can take additional time, depending on the resources and priorities of your business. Some businesses may choose to implement the recommendations gradually over time, while others may prioritize a more rapid implementation. Can an SEO audit improve my website's search engine rankings? Yes, an SEO audit is an effective way to identify opportunities to improve a website's search engine rankings. By identifying and addressing any issues or weaknesses in a website's SEO, businesses and website owners can improve their search engine rankings, increase their website traffic, and drive more qualified leads to their website. It's important to note, however, that an SEO audit is just one component of a comprehensive search engine optimization strategy. To achieve lasting improvements in your search engine rankings, it's important to implement the recommendations from an audit and to continuously monitor and optimize your website's SEO over time. How do I prioritize the recommendations from an SEO audit? There are a few key steps you can take to prioritize the recommendations from an SEO audit: Identify any technical issues that could impact your search engine rankings, and prioritize those items for immediate attention. Look for opportunities for quick wins, such as optimizing low-hanging fruit like title tags and meta descriptions. Consider the resources required to implement each recommendation. Prioritize items that will require the effort of your development team or will take longer to implement. Focus on recommendations that are most likely to improve your organic performance, such as improving your keyword rankings, conversion rate, or website traffic. Why does a website need an SEO audit? There are many reasons why a website might need an SEO audit. Some common reasons include: To identify and fix on-page errors that could be affecting the website's search engine rankings. To identify the competitors of the website and understand their strategies. To identify any gaps in the website's keyword coverage and identify opportunities to improve its search engine rankings. To identify opportunities to improve the performance of individual pages on the website. To identify any gaps in the website's content and identify opportunities to improve its search engine rankings. Can an SEO audit help improve my website's conversion rate? SEO Audit report will not help in improving the conversion rate, but if the recommendations are implemented properly, it can improve the performance of the website for Search Engines. By improving the website's search engine rankings and increasing its visibility to potential customers, an SEO audit can help drive more qualified traffic to the website and increase the likelihood of conversions. In addition, an SEO audit can help identify opportunities to optimize the website's content and design to better meet the needs and expectations of the target audience, which can also help to improve the conversion rate. Is an SEO audit different from a website audit? While an SEO audit and a website audit may overlap in some areas, they are generally focused on different aspects of a website. An SEO audit is specifically focused on evaluating and improving a website's search engine optimization, while a website audit is typically broader in scope and may include areas such as usability, accessibility, security, and performance. A website audit may include an evaluation of a website's SEO, but it is likely to include other areas as well. How do I know if my website needs an SEO audit? There are a few key signs that your website might benefit from an SEO audit: Your search engine rankings are declining or stagnant. Your website traffic is declining or stagnant. You are not seeing the level of conversions you expect from your website. You are not sure if your website is optimized for search engines. You have made significant changes to your website Are there any legal or ethical considerations to be aware of when conducting an SEO audit? Yes, there are a few legal and ethical considerations to be aware of when conducting an SEO audit: Be sure to adhere to all relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. Avoid using any black hat or unethical techniques that could potentially harm your website or the websites of others. Respect the intellectual property rights of others, and ensure that you have the necessary permissions and licenses to use any content or materials that are not your own. Make sure to fully disclose any conflicts of interest that may arise during the audit process. Consider obtaining the consent of website visitors before collecting and using their personal data for the purposes of an audit. Understanding the SEO Audit Process: Common Questions Answered

Why is Drupal 10 releasing so soon? Symfony 4 will reach its End-of-Life (EoL) in November 2023. Post that date, security bugs in Symfony 4 will not get fixed. Drupal 9 heavily depends on Symfony 4, which puts it at an increased security risk. There arise the need for Drupal to adopt Symfony 5 (or later) at the earliest. Drupal 10 will be using Symfony 6.2. Why is there a delay in the release of Drupal 10 from the planned release date? The release of Drupal 10, which was originally scheduled to release in June this year, was further pushed back to December, and Dries announced the decision in DrupalCon Portland 2022. One of the biggest news about the Drupal 10 is that it will have the upcoming CKEditor 5, with its vastly improved authoring experience and an array of plug-ins. There is more work to be done on integrating it with the Drupal 10, which has caused the delay from the planned release date. When is the new target release date of Drupal? The finalized release date for Drupal 10.0.0 is December 14, 2022, which gives site owners 11 months to update from Drupal 9 to Drupal 10. It will be the easiest upgrade in Drupal’s history. What is included in Drupal 10? Some of the new features that are included in Drupal 10 take our excitement about Drupal 10 to another level.Drupal’s new frontend theme (replacing Bartik) - OliveroDrupal’s new backend theme (replacing Seven) - ClaroFurther improved Media functionality and Layout Builder.Better decoupled developer and site builder experiences, particularly for menu and URL handling.Replacement of some uses of jQuery with modern JavaScript components.The new custom theme creation process using the Starterkit toolsSymfony 6.2 (replacing Symfony 4) and PHP 8.1.CKEditor 5 with a vastly improved authoring experience (replacing CKEditor 4). How do I prepare for Drupal 10? For Drupal 9 users:The best right now is to help automate the process towards Drupal 10 if you are on Drupal 9. Keep a watch on functionalities that will be deprecated on Drupal 10 and ensure that you follow the best practices in maintaining your Drupal 9 website so that the Drupal 10 migration will be as smooth as possible.For Drupal 8 users:One must update to Drupal 9 immediately, as Drupal 8 already reached its end of life in November 2021. If you are looking for support to migrate from Drupal 8 to Drupal 9, we are happy to help.For Drupal 7 users:Drupal 7 has an end-of-life date in November 2023, nearly a year since the release of Drupal 10. Though Drupal 10 will include migration tools from Drupal 7, the contributed projects one uses that are likely available for Drupal 9 may not be ready shortly after the Drupal 10 release. So, one shouldn’t wait to migrate to Drupal 10 directly but start updating to Drupal 9 soon. Updating Drupal 10 from Drupal 9 will be easier than from Drupal 7. How long will Drupal 9 be supported? The end-of-life date for Drupal 9 is when Symfony 4 reaches its end of life in November 2023, as Drupal uses a lot of Symfony code. Will the upgrade to Drupal 10 be easy? The module developers can start adopting any new APIs immediately as new functionality for Drupal 10 is added to Drupal 9 releases. The upgrade to Drupal 10 should be easy though removing deprecated code breaks backward compatibility. What do you recommend for Drupal 6, Drupal 7 and Drupal 8 site owners? If you are maintaining a Drupal 6 or Drupal 8 website, we recommend an immediate migration to Drupal 9 as both these versions have already reached the end of life. Although Drupal 7 users will get time till November 2023, it is advisable to plan your migration right now.We have developed a tool to help you assess the complexity of your Drupal 7 to Drupal 9 website migration.9 Please contact us for more information. Drupal 10: Frequently Asked Questions

A list of frequently asked questions on Drupal custom theme development. What is the difference between Drupal 7’s and Drupal 9’s architecture? While Drupal 7 runs on the PHPTemplate as its default theme engine, Drupal 9 uses Twig (which replaces the PHPTemplate as the default theme engine). What is the difference between a Drupal base theme and a starterkit? The Drupal Starterkit theme is a command line tool that allows developers to start a new theme from scratch or from a template. On the other hand, in Drupal base themes, the sub-theme extends the base theme, and the base theme is used in runtime as part of your theme. What is the best theme for building micro websites on Drupal? This is a needs-based decision. You can use the Micro theme module on Drupal to create microsites on Drupal for the specific needs of your industry, as micro websites for a product or specific project may need to incorporate the brand elements of the parent website. Is it possible to use a Drupal 7 theme in Drupal 9 or Drupal 10 website? No, it is not possible to use a Drupal 7 theme in Drupal 9 or Drupal 10 websites. Drupal 7 uses PHPtemplate as the theme engine, whereas the latest versions of Drupal use twig theme engine. As Drupal themes uses HTML and CSS, it is possible to extract the HTML/CSS components from the Drupal 7 theme and reuse them in the Drupal 9 themes or Drupal 10 themes. I am using Drupal 8; can I use the same theme in Drupal 9? Technically it is possible to use a theme created for Drupal 8 in Drupal 9 with minor changes. If there are lots of customizations, specifically theme preprocess functions, a Drupal 9 compatibility check needs to be done to enable the code to support Drupal 9 before using it there. Is it possible to maintain a Drupal 9 theme compatible with Drupal 10? Yes, it is possible to maintain a Drupal 9 theme compatible with Drupal 10 by replacing all the functions that are deprecated in Drupal 10. If the developer closely follow the Drupal 10 releases, it will be easy to maintain a theme that is supported by Drupal 9 as well as Drupal 10 and when Drupal 10 get released, the theme can be used in a Drupal 10 website without any change. Will Drupal support component-based theming? (Atomic design, patternlab, Storybook, etc.) Yes, Drupal will support component-based theming that will enable atomic design with the help of the Patternlab development environment through Twig.  Should I go for a custom theme or off-the-shelf theme? An off-the-shelf theme is used when you need to get a website up and running quickly or want to show a proof of concept or prototype, or if the budget is really low. If you are looking to build a digital experience platform that should stand for the long term and support all the customer journeys you define and be unique to your brand, the best option is to go with the custom theme development. Drupal Custom Theme Development