General

Drupal as a DXP
| 7 min read
Digital channels open up a world of possibilities for small and medium enterprises (SMEs), allowing them to reach wider audiences and better engage with customers. A Composable Digital Business Platform, especially a Composable Digital Experience Platform (DXP), provides the backbone for successful digital transformation. At the heart of a DXP lies a powerful Web Content Management System (WebCMS) that empowers you to create compelling content, seamlessly integrate tools, and deliver engaging experiences across all channels. Here are the essential attributes to consider when choosing your DXP's WebCMS foundation
Composable Digital Business Platform
| 13 min read
Artificial Intelligence (AI) is transforming industries, offering a wealth of opportunities to enhance operations, customer experiences, and innovation. However, fully leveraging AI's potential poses challenges, particularly for businesses entangled in a web of independent SaaS and digital systems. These specialized tools, while valuable in their own right, often create data silos and hinder seamless integration. This fragmented landscape poses significant hurdles for businesses seeking to leverage data and AI effectively. Budgetary constraints, limited resources, and the complexity of integrating disparate tools can leave even the most forward-thinking CTOs facing a daunting climb. This article explores the challenges of data silos and offers strategies to overcome them, allowing businesses to optimize their AI capabilities and drive innovation.
Software Bug Illustration
| 6 min read
Accurately classifying the bug report ticket is important to manage a software support project. It guides resource allocation, prioritization, and ultimately, project success. Misclassification of bug severity, especially overestimating it, can lead to resource misallocation, where minor issues consume attention that should be directed towards more critical problems. It creates a 'cry wolf' scenario, where every issue is seen as critical, making it difficult to identify truly urgent problems.
Functional-Testing.png
| 11 min read
When automating web applications using Selenium WebDriver with Java, testers sometimes encounter scenarios that cannot be handled by WebDriver alone. This is where Java's Robot class comes in, offering a means to simulate user interactions at a level that goes beyond WebDriver's capabilities. Here's a look at the benefits of integrating the Robot class into your Selenium tests, along with a sample code snippet.
Selenium Components
| 4 min read
In Selenium WebDriver using Java, multiple methods exist to wait for elements to become present, visible, clickable, or until specific conditions are fulfilled. Using waits is necessary to handle elements to appear before taking actions with automation. You should think about using waits when if you are getting "Element Not Visible Exception"
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Digital Transformation Hub Connect, Collaborate, and Accelerate.Building Operational Excellence with Our CTO services    Let's Connect CTO as a Service: Digital Transformation Through Agile Innovation and Collaboration Digital Roadmaps and StrategyDevelop a comprehensive digital roadmap and strategy that aligns with your long-term business objectives, ensuring a clear path to digital transformation.Design Your Digital Future Scalable Digital SolutionsGrow Seamlessly with Scalable Solutions: Our CTO services provide scalable and adaptable digital solutions, balancing immediate needs with long-term growth.Talk to a Digital Consultant Collaboration Tool IntegrationStreamline Operations with Enhanced Collaboration: Integrate cutting-edge tools like Mattermost, Slack, Passbolt etc into your ecosystem, improving communication and collaboration across all departments.Collaborate Smarter Data-Driven Decision MakingOur consultants specialize in creating centralized dashboards, consolidating and aggregating data from diverse sources. We generate automated reports that enable informed, data-driven decisions, guiding your business towards strategic growth.Make Data-Driven Decisions Agile No-Code/Low-Code DevelopmentAccelerate Innovation with Agile Prototyping: Utilize no-code/low-code platforms for rapid development, ensuring fast, efficient, and cost-effective solutionsFast-Track Development Automate for ExcellenceTransform productivity by automating workflows and daily tasks. Our CTO services expertly tailor and align your business processes with powerful tools like Airtable, AppSheet and Notion for maximum efficiencyAutomate Workflows for Efficiency Redmine: A Cost-Effective Alternative to JiraRedmine is a highly flexible and effective project management tool that we have used since 2010 to handle hundreds of projects. It is Free Software, which means there are no vendor dependencies, and you have full ability to use it for your needs. There are no restrictions on the number of projects, number of users etcRead More Mattermost: A Cost Effective Team Collaboration Solution.Mattermost is a secure free software real-time cha t service for team communication and effective collaboration. We at Zyxware have used Mattermost for many projects. Mattermost provides a self-managed installation option for better integration with our existing IT assets. We have been using it for the past three years. It helped us collaborate efficiently during the covid times and after. Read More Agility and Efficiency: No Code Tools in Drupal Web DevelopmentAs the technical partner to The Drop Times, a news portal covering global Drupal updates, we understand the need for agility in feature implementation. To meet these demands effectively, we turn to No Code and Low Code solutions like Make and Zapier. These powerful platforms enable us to rapidly implement features without coding and ensure timely responses to the evolving needs of the portal.Read More Success Story The News Minute Launched a Membership Website to Improve Reader Revenue TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention? That's when the concept of TNM Connect was born - to keep news free of cost while creating a membership feebased community of readers around the news. Read the full story The News Minute Media Read More About the Digital Integration Use Cases Low Code, No Code solution for an IT supportWe have created IT Support Ticket System by integrating Mattermost and Redmine.Learn More Simplify password sharing with PassboltPassbolt is a password manager designed to help organizations manage passwords more securely.Learn More How to extract email addresses from resumes?Processing a lot of resumes is a challenge, Automatically extract relevant information from resumes.Learn More A free Google App for managing tasksWe developed a Google spreadsheet App to manage tasks that required close coordination.Learn More Automate custom field creation in PipedriveWe have developed a tool that automatically creates custom fields in Pipedrive using Google Sheets.Learn More How to extract data from LinkedIn job applicationsAutomating the job screening helps us extract and store relevant data in a structured form.Learn More Leading Drupal Supporting Partner Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies is a renowned Drupal agency, recognized among the top global providers of Drupal Development Services. Backed by our Gold Drupal Certified Partner status and active participation in the Drupal Signature Supporting Program, we've built a strong reputation for expertise and community contribution. Our impactful contributions are further reflected in our impressive marketplace ranking. Enabling Digital Transformation with Drupal Development Services Acknowledged as Top 10 Drupal web development contributors, our successful Drupal stories can be best explained by the digital transformation journey of our clients. Start your digital transformation journey with us! 15+ Years of drupal 220+ Projects delivered 45K+ Websites 100+ Clients globally Discuss Drupal Powered Digital Transformation hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });
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Marketing Transformation HubAccelerate Growth, Drive Results.Your Agile Marketing Operations Partner.  Let's Connect  Strategic Marketing Transformation ROI MeasurementStreamline your ROI analysis with integrated KPI tracking and dynamic dashboards, delivering a comprehensive view of campaign performanceTrack Your ROI Composable MarTech StackLegacy systems are replaced by a flexible, modular stack built on best-in-class solutions. APIs and low-code/no-code tools ensure seamless integration, allowing for rapid adaptation to market shifts and customer needs.Experience MarTech Agility Audience TargetingEnhance your reach with precision targeting, utilizing personalization to connect with the right audience effectivelyTarget Audiences Smarter Data-Driven OrchestrationBreaking down silos to create a centralized data hub empowers insights across the entire customer journey. Automated reporting and dashboards provide real-time visibility for optimized decision-making.Make Smarter Marketing Decisions The Extended Team ModelPartnering with specialized consultants bridges the skills gap. This gives access to expertise in marketing automation, data analysis, and MarTech strategy without the need to build a large in-house team.Access On-Demand MarTech Talent Workflow AutomationEliminate repetitive tasks. Streamline campaign creation, data cleansing, lead nurturing, and more through intelligent automation. This frees up teams for strategic work and accelerates time-to-market.Get More Time for Strategy Power of Automation with Pipedrive, Notion, Make, and MattermostIn some recent projects, we have integrated multiple tools to improve the efficiency of operations of the business users. One powerful example of automation in action is the combination of Pipedrive, Notion, Make, and Mattermost. This integration has proven incredibly beneficial, saving manual work and enhancing collaboration between different teams.Read More Drupal Hubspot CRM integration: How does their combo work?Simplify automation and avoid complexity to achieve a smooth flow of the marketing process.Learn More  6 best marketing automation tools for SMEs Automation tools designed for SMEs, with price and feature comparisons to find your perfect fit.Learn More  7 marketing strategies SMBs can learn from Fortune 500  Explores key marketing strategies employed by Fortune 500, underpinned by real-life examples.Learn More  Planning to build your MarTech stack?Explore these seven MarTech tools that comprehensively cover all aspects of marketing.Learn More  Top email segmentation tricks to drive more conversions  Sending emails is easy, yet converting customers or driving action is challenging.Learn More  Should you use full name or first/last name fields? HubSpot Form Optimization reducing a field can increase the chance of more conversions.Learn More  Leading HubSpot Supporting Partner Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies is a renowned Drupal agency, recognized among the top global providers of Drupal Development Services. Backed by our Gold Drupal Certified Partner status and active participation in the Drupal Signature Supporting Program, we've built a strong reputation for expertise and community contribution. Our impactful contributions are further reflected in our impressive marketplace ranking. Empowering Digital Transformation through MarTech Services Unlock the potential of your digital evolution with our comprehensive MarTech services. Seamlessly integrate technology for transformative digital experiences. Start your digital transformation journey with us! 18+ Years of Digital Experience 220+ Successful Projects 45,000+ Websites Powered by Our Solutions 100+ Global Clients Discuss the impact that Marketing Automation can bring to your business hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });
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Website Personalization Every visitor unique, every click counts. Track, analyze, audience    personalize content that feels like magic.         Contact Us Website Personalization Strategies that Work Email CampaignTurn email clicks into conversions on the website with a seamless, personalized journey through content, ads, CTAs, and visuals.  Try Demo  Geo LocationCustomize user experience by leveraging geolocation. Show content according to the visitor’s country, city, state, or continent.Try Demo Number of VisitsDisplay distinct ads, CTAs, and messages for first-time visitors, returning visitors, and existing customers.Try Demo Visitor/Customer PersonaCraft personalized content and targeted ads tailored to visitors' unique personas.Try Demo Acquisition ChannelGuide visitors on their unique journeys by personalizing content and ads based on their traffic source.Try Demo A/B TestingA/B test content and CTA variations to discover what drives visitor action and keeps them coming back.Try Demo 6 Practical Personalization Examples SMEs Can LeverageWhile many assume website personalization to be a luxury tailored only for major corporations, it's a potent tool that SMEs can harness to capitalize on micro-moments. By considering it not as an overwhelming venture but rather as a journey that can be started with simple steps. Here are six manageable strategies with examples to begin the personalization journey.Read More Our Attempt to Design a Personalized Digital Experience EngineFor the past few months, we have been building an endto-end website personalization machine with all these capabilities. Instead of reinventing the wheel, we make this on top of Drupal (it is also easily portable to WordPress) and integrated with multiple systems, including Hubspot, Optinmonster, Google Analytics, Looker Studio, Mautic and Apache Unomi. The initial alpha is deployed to our website.Read More Leverage Content Groups for Personalized Digital ExperienceWebsite personalization has become an essential aspect of online marketing in recent years. One of the critical components of website personalization is determining the user's interests. If we know what the user is more interested in, we can use that information to show messages relevant to the user and get a better chance of conversion on the website.Read More Success Story Bringing Government Closer to Citizens: Revamping Arizona’s Digital Experience This project intends to highlight the outcomes accomplished by the Arizona Government Transformation Office (GTO). Collaborating closely with the GTO team, we have executed a visually appealing, contemporary design for the website portal. This redesign aims to enhance the overall user experience and accessibility of the website. Read the full story. State of Arizona Arizona Government Transformation Office Learn More About Website Personalization Create a unique experience for every userTailor the pages to each visitor's specific interests and needs, leading to a better user experienceLearn More Demo on how to use geo-specific website personalizationIf we know the visitor's location, the user journey offered to them can be personalized based on the location.Learn More Digital marketing experiments for conversion optimizationDiscover our process of initiating an agile digital marketing experiment to enhance our conversion rateLearn More Data-driven personalization in E-commerceExplore significant changes that data-driven personalization can bring to the e-commerce industry.Learn More Demo on aligning web content with email promptsEnsure every touchpoint counts! This aligned experience further deepens visitor connection with your brand.Learn More FAQ on website personalizationGain insights into key FAQs addressing Website Personalization, providing valuable information for better understanding.Learn More Leading Drupal Supporting Partner Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies is a renowned Drupal agency, recognized among the top global providers of Drupal Development Services. Backed by our Gold Drupal Certified Partner status and active participation in the Drupal Signature Supporting Program, we've built a strong reputation for expertise and community contribution. Our impactful contributions are further reflected in our impressive marketplace ranking. Enabling Digital Transformation with Drupal Development Services Acknowledged as Top 10 Drupal web development contributors, our successful Drupal stories can be best explained by the digital transformation journey of our clients. Start your digital transformation journey with us! 15+ Years of drupal 220+ Projects delivered 45K+ Websites 100+ Clients globally Ready for a Magical Transformation? Ignite Personalization: Fill Out the Form hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });
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Web Analytics and Conversion Tracking Services Transform Web Analytics into Actionable Strategies for Enhanced Business Performance and Success   Get a Quote Traffic AcquisitionAnalyze the sources, countries, devices, and other factors driving traffic and engagement to different landing pages and content clusters.View Sample Report Conversion Funnel ReportTracks and analyzes the journey of prospects, revealing insights to optimize conversion rates at each stage.View Sample Report Content PerformanceAnalyzing user engagement based on author, content age, content types—blogs, case studies, videos, and whitepapersView Sample Report Google Analytics AlternativeMatomo, a free web analytics tool, shares a familiar UI with Google Analytics. We’ve prepared a demo to visualize how web data would appear on the Matomo dashboard.Try Demo Universal Analytics Data BackupThe Universal Analytics user interface and API will cease functioning after July 1, 2024 and all your data stored in UA will go away.Learn More On-site Ads, CTAs PerformanceThis report helps you understand the performance of on-site ads and CTAs. Utilize this data to optimize off-site paid campaigns effectively.View Sample Report Data-Driven Decision-Making using Website AnalyticsEvery organization has a website that aligns with its business objectives, and everyone has some web analytics setup built into it. However, merely having a website or collecting basic data isn't enough. To achieve success, it's crucial to define your goals, set Key Performance Indicators (KPIs), and continuously monitor progress. It’s important to start using website analytics to make data-driven decisions. This will help you learn how to establish the foundations of a data-driven organizationRead More     10 Essential Reports to Back Up from Universal AnalyticsUniversal Analytics will soon be phased out completely. What happens to years of data about your web properties? All will disappear with UA on July 1st, 2024. But wait... there are options available for downloading data from Google Universal Analytics. The easiest method is to use Matomo to import data from your Google Universal Analytics property Read More 5 Privacy-Centric Web Analytics Platforms to Replace GA4Web analytics serves as a powerful business tool, enabling companies to understand how their web properties are used and to comprehend user behavior on their web platforms. This approach streamlines marketing efforts and enhances the crucial revenue-to-marketing-cost ratio. While Google Analytics 4 is a popular choice, there are plenty of privacy-focused alternatives that offer powerful insights without compromising user data.Read More   Success Story Enhancing Content Accessibility for 3ie Evidence Gap Maps The 3ie is at the forefront of transforming lives in low- and middle-income countries. One of their groundbreaking tools is the Evidence Gap Maps (EGMs). EGMs offer user-friendly summaries and full-text articles. Making EGM accessible to differently-abled users, posed a unique challenge. Our project aimed to assess and enhance the EGM platform's accessibility Read the full story Iteris Inc finance Learn More About Drupal 10 Universal Analytics Data: Should You Backup or Let Go?In an era where utilizing data wisely is crucial, this significant decision can impact your online business.Learn More Maximizing GA4 Strategies: Overcoming LimitationsUnderstanding these limitations is vital for successful GA4 deployment and reliable insights.Learn More Track HubSpot Form Conversion on GA4 using GTMTo generate the report on Looker Studio, we need to capture the required data in GA4.Learn More GA4 migration guide: Best practices for a smooth transitionBased on our experience migrating multiple UA properties to GA4, we've developed a migration playbookLearn More Understanding cardinality and custom dimensions in GA4High unique values in a custom dimension can harm reports. Follow best practices when creating it.Learn More 5 GA4 features every marketer should utilizeExamine GA4's main features and how they can help businesses improve their digital strategiesLearn More Leading Drupal Supporting Partner Focusing on the most critical issues and opportunities, our goal is to lay a future-ready foundation.Zyxware Technologies is a renowned Drupal agency, recognized among the top global providers of Drupal Development Services. Backed by our Gold Drupal Certified Partner status and active participation in the Drupal Signature Supporting Program, we've built a strong reputation for expertise and community contribution. Our impactful contributions are further reflected in our impressive marketplace ranking. Enabling Digital Transformation with Drupal Development Services Acknowledged as Top 10 Drupal web development contributors, our successful Drupal stories can be best explained by the digital transformation journey of our clients. Start your digital transformation journey with us! 15+ Years of drupal 220+ Projects delivered 45K+ Websites 100+ Clients globally Discuss Drupal Powered Digital Transformation hbspt.forms.create({ region: "na1", portalId: "20263005", formId: "a7e13e1d-a327-4a50-af2e-884d37e2a02d" });