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on 30th September 2015 / by Bipasha Baijulal
If you look around you, almost all the businesses, whether big or small, engage in content marketing. They create an online space for themselves through either a website, an e-commerce platform, blogs, social media or sometimes by combining all of them together. Content marketing is one of the best cost-effective ways of creating brand awareness and improving brand perception among a huge audience. For successful marketing, online platforms need quality content that is often a captivating collage of pictures, videos, relevant text and ads among many other elements. What is the significance of content quality? The purpose of “content” is to educate people about your products and services and to influence and encourage them to choose your brand. Quality content will also ensure that visitors return to your site in future. Effective content reflects the tone, style and purpose of your brand. So the more attractive, engaging and entertaining the content, more are the chances of a rapid and huge audience growth for your brand. Does the quality of content have an impact on the traffic to your site? Let me explain that with an example.You want to gather information about a few good web development agencies. How would you find them? In today’s digital age, the greatest probability is that you will search for them online through search engines such as Google. And then you are likely to visit the web pages of agencies that are ranked high on the search results. Your web page attracts visitors by showing up on search results. For attracting high traffic, your site needs higher ranking and hence, search engines always favour web pages that have high quality content. So, what is Google’s benchmark for quality content? Google is being constantly updated to provide its users with accurate results for their search terms. So the highest priority for Google or any other search engine would be to direct its users to sites that provide the best answers to the user’s queries. And how does a search engine determine that? Here are a few criteria for quality content, based on which Google ranks web pages: Sensible use of keywords and related keywords: Keywords and related keywords need to be used in the right proportion for a better ranking. And if links to your page has the specific keywords, then in Google’s perspective your web page is relevant and important. But the over use of keywords can make Google penalize your website. Vast and informative Content: Google has to keep its reputation intact and that is why it votes for web pages that have the maximum amount of valuable information related to the search term. Up-to-date, error-free content: Google loves fresh content that is updated frequently and is free of grammatical errors and spelling mistakes. Therefore, web pages need to have new content which can be easily comprehended by an average person. Shared Content: The content that is shared with other popular websites including the social media gives your web page more credibility and affirms that it is informative as well. Engaging Content: Last but not the least, the content needs to be engaging for the reader. For improved ranking, it is necessary that the readers share and comment on the content of the webpage. Quality content is a significant factor that Google judges in order to rank your web page. We, at Zyxware, combine creative content marketing, Digital marketing and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach. Quality content is a significant factor that Google judges in order to rank your webpage. We, at Zyxware, combine creative content marketing, Digital marketing services and SEO, to make sure that your webpage is genuinely engaging to prospective visitors. Our experts can create high-quality digital content for your web page that helps you gain better search engine ranking and better audience reach. To know more about our Digital marketing services, please contact us. Digital Marketing Content Marketing SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 29th September 2015 / by Moses Raymond
Once your business has been launched with the necessary fanfare and you have built a fabulous and great-looking website for yourself, you will surely want the world, especially your potential customers, to notice your effort. But how do you get this to happen? This is where SEO or Search Engine Optimization steps in. You can implement a few simple suggestions and ensure that your website is displayed prominently at the top of the search engine results. This is bound to help your business - the higher your website gets in the search engine results, the more traffic and clicks your website will generate and that too, absolutely free. Let's see how: Publishing of relevant and useful content: There is absolutely no substitute for high quality content. Better the quality of content on your website, the better it can drive the search engine rankings. Your potential customer is one who is looking for content that will supplement and validate what he or she already knows about a particular product and quality content will ensure that your website drives more visitors to your website and generates more leads. Your user should be the main focus and not the search engine, as quality content is bound to draw more customers and also establishes your reputation and authority while increasing traffic to your website. Use of right keywords: By emphasizing on a well-thought keyword or a key phrase throughout the website on all pages, you can ensure that your customer finds you easily, especially when the keyword/phrase is repeated in the first and last paragraphs of your content and liberally sprinkled in between.The use of italics, bold letters, headings etc. should be done carefully while making sure it is not overdone or it shall be seen as a deliberate act. Infusing fresh content: The relevancy and freshness of a website’s content is judged by the frequency of updating its content. Therefore, it is absolutely pertinent for your website to be infused with new content on a regular basis. Search engines love updated content and you will benefit tremendously by taking this small but important step. Make your website link-worthy: It is a fantastic idea to create links within your text as a phrase that is rich in keywords will work in two ways: Your search engine rank will improve The ranking of the page it is being linked to will increase Optimized use of Metadata or Metatags: Metadata means “Data about Data” and is a vital element as search engines make use of such data in order to add web pages to their search index. Your business website will be populated with space to insert information about page contents and this metadata is categorized as follows: Title Metadata Keyword Metadata Description Metadata Avail our Digital marketing services to make sure your organization’s website appears on the topmost rung of popular search engines like Google, Bing or Yahoo. Our rapidly growing list of clients is proof of our success. They have benefited tremendously by utilizing our expertise. Needless to say, our team is all geared up to meet your high standards of expectations. So,call us today and forge the partnership of a lifetime! SEO Digital Marketing Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 11th September 2015 / by Moses Raymond
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle. The basics of SEO are absolutely necessary to be tackled in order to produce content marketing that is successful and easy to implement. Both these terms cannot be split or driven apart for as Lee Odden of Toprank Marketing puts it very simply that “ SEO is the mayonnaise which the content marketing plan i.e. the sandwich, must have to enhance its flavour. The mayo though, on its own, is not very appetizing”. Let us look at the ways SEO and Content marketing are different from each other: Content Marketing is more complete and is broader in a sense SEO is narrow and can be termed as being more specific Yet in more than one ways, Content Marketing and SEO are bound to converge at a single point, let see how: The application of SEO can be done by channelling it's defined technical actions into content marketing. While the above is true, the success of content marketing is entirely dependent on the application of SEO in its execution. With SEO and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other. Content marketing is the medium for SEO to fulfil its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization of SEO and no SEO campaign can be implemented without content marketing. A sure-fire formula towards achieving success can be derived by weaving an SEO plan into your content marketing strategy and that can be done by: Knowing what your prospective customer needs, and providing it to them Giving your prospects reason and rewards for prompt action like offering a special price Communicating with your buyer/prospect even after he or she gravitates from your site using retargeting lists A few takeaways as we wrap this up: Do not invest in content marketing without SEO as you will then publish content that has no takers and will stunt your success story before it takes wings. If high quality content is employed during a marketing campaign, you are assured of a longer-lasting one that goes on and on, leading to ever-increasing leads and sales and of course, sustained traffic to your website. The longevity and sustenance of SEO and content marketing is automatically leveraged when proper content promotion and planning is ensured. Our specialist teams at Zyxware have long realised the importance of sewing SEO and Content marketing into the client's marketing plan and this has helped us to read the pulse of many clients who believe and trust in our experience and knowledge. Connect to us and understand the power of Digital marketing to its fullest and utilize it to move to the next level, with us. For further information on our Digital marketing services, please contact us. Content Marketing Digital Marketing SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 31st August 2015 / by magi.yv
CodeIgniter URL's are search engine friendly and user friendly. CodeIgniter using segment based approach rather than query string. But it supports query strings, you can optionally enable it. URI segments: CodeIgniter follows the Model- view-Controller approach, so the segments of the URI also follows the same. For example -mywebsite.com/article/health/8. The first segment is the controller class. The second one is the method in that controller. The third one is the Id, the parameter which required for that function. By default, the index.php also part of the URL, but we can remove that by using .htaccess file. Before that, you should enable mode_rewrite in your Apache server. Then add the following rules in the .htaccess file. RewriteEngine On RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)$ index.php/$1 [L]To know more about CodeIgniter URL's, contact us. For further help, check this out. CodeIgniter SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 31st July 2015 / by fathimath.sajila
HubSpot is a software to attract customers through inbound marketing which means blogging, tweeting, social media, and SEO optimization etc. HubSpot provides you to manage all your marketing activities, group them by campaign and finally see a real return on investment across the entire funnel. Hubspot is all in one marketing and powerful sales platform and make marketing easier and more effective. We can provide a wide range of Digital Marketing services to manage your online business. Sign up for free trial Sign up here Main advantages of Hubspot include a full-featured dashboard to manage an entire online process, tools to measure page rank, number of page visits and regular information about site performance. Hubspot provides user-friendly control panel that allows you to edit your website, add new blog posts and publish new social media content. Hubspot makes it quick and easy to generate meaningful reports that help you identify areas for site improvement. One of the best feature of Hubspot is that it can be tailored and customized for almost any type of business imaginable. We can integrates HubSpot API to drupal site using Hubspot module. This module integrates with Webform and the HubSpot API to submit Webforms directly to HubSpot's lead management system. Download and enable the Hubspot module For additional information and support contact us. SEO Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 05th June 2015 / by deepak.r
We are all aware about the search engines like Google, Yahoo, Yantex, Bing, etc. will blacklist the sites (In case of websites), if duplicate content has been identified. While we are establishing the business to world, we may require to implement country specific domains and multilingual support in the websites. Nobody will take care of how the search engines consider all those pages. These search engines also provide different methods to notify them, about the duplicate content. To handle the duplication of contents in multi-domain sites 'rel=canonical' can be used. Google has put forward rel="alternate" hreflang="x" to handle multiple languages in the site. Add links of other language versions in the header of every pages in the site. Eg : "<link rel="alternate" hreflang="es" href="http://example.com/es" />" In Drupal the efficient way to implement a multilingual site is using entity translation module Implementing hreflang with entity translation module is very easy. Install the 'hreflang' module which implements hook_page_build() and hook_language_switch_links_alter(). Hope this will help. Have a try! Drupal 7 SEO Multi-language site Leave a reply Your email address will not be published. Required fields are marker *
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on 01st February 2013 / by tiju.thomas
Google Analytics is a service offered by google which is mainly used to analyze the traffic of drupal/non drupal websites. This module gives statistical information such as number of people who viewed a drupal page. average time visitors stayed on a drupal website. average number of pages viewed per visit etc. Thus, to watch over the statistical growth of a website, this module is a must. To ensure the working, the module must be tested after configuring it with the drupal/non-drupal site. Here I have documented on how to test a Google Analytics module configured on a website. Test cases/ Checklists against Google Analytics module Open the pages you want to check Google Analytics Take the source code by pressing Ctrl + u Search Google Analytics by pressing Ctrl + f Enter 'googleanlaytics' in the search form Verify whether the Google Analytics details is displayed in the source code. For example; if Google Analytics is enabled you will see the following code We can test this as both anonymous and logged in user.For admin users, follow the steps below: Login as admin into the site. Click on 'Modules' dispayed in the admin menu bar   Enter 'Modules' page and Search google analytics by pressing Ctrl + f Enter google anlaytics in the search form Verify whether the google analytics module is enabled for the site. If the developers give the credentials of google analytics account, then we can simply check the traffic of our site. For that, Open the site http://www.google.co.in/analytics/ Login to the site by using the credentials of google analytics account Enter the home page and check the traffic of our site From this page the number of Visits, Unique Visitors, Average Visit Duration, Bounce Rate, % of New Visits etc can be viewed. These ways help a user to check Google Analytics on a site. SEO Google Analytics Software Testing Leave a reply Your email address will not be published. Required fields are marker *
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on 11th January 2013 / by renjith
HTML validation is done mainly to ensure that webpages follow the HTML standards and rules set by W3C (World Wide Web Consortium). A webpage with correct HTML helps to increase the speed of the website search engines to index webpages more easily to increase the traffic of the site by giving access to more visitors to the site to reduce the load on the server in giving similar look and feel to the webpages in all browsers to easily update and maintain the site Therefore all pages in a website be it drupal or non drupal, should be validated and must be correct according to W3C standards. HTML validation can be done by giving the URL of the web pages in a validator "http://validator.w3.org." The validator validates and displays whether the webpage contains any HTML errors. How to test HTML validation in different Browsers In Mozilla Firefox: Install web developer tool in Mozilla Firefox. Load the site in Mozilla. Open each page in the site to be validated. Click Tools > Web developer > Tools > Validate HTML. In Google Chrome: Install Pendule 1.0.0 to your Google chrome addons. Click on the Pendule icon displayed on the navigation bar Select the option 'Accessibility' from the drop down list. Select validate HTML. This article describes only two methods to check html validation. We can also check the validation by opening any validator site and submitting either source code or site's URL. Thus we can assure that the site has passed HTML validation. Web Development SEO HTML Software Testing Quality Assurance Web Standards Leave a reply Your email address will not be published. Required fields are marker *
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on 30th March 2012 / by webmaster
Here are some basic SEO tests that you can perform on your Drupal/Non-Drupal website. Whenever a change is made in your site, run these tests for better results and for good SEO ranking. All these test cases points out to possible problems in the Drupal/Non-Drupal website. The observations and results of these tests can then be passed on to the web developer for updations. Check if the meta tags and meta descriptions are given and explains what the page is about in the page as well as html code. Check that the page titles are short and informative in page and html code. Check that the headings (h1,h2) are meaningful and exclusive in html code. Check that the images are 'Alt text' in html code. Check if the ' allow and disallow' given in the html code are working in proper way. Check that the Google analytics status is 'yes' in the google analytics module. Check that site information, site name and slogan are unique and accurate. Check the site loading time. Check if the mobile site is indexed by Google. Check through the w3c validator. Check if the site is shared with social media sites. Check if the 'bread crumb' is working fine. Use different free webmaster tools ; for example go to woorank.com/google.com/bing.com/yahoo.com and check the various SEO details. Check that the xml sitemap covers all links of the pages. Check that the custom 'search 404 error page' is created. Check that the page contents effectively communicates the topic of the page's content. Check that the structure of url is simple to understand and conveying the content information easily. Check if the pages not accessible by anonymous users are restricted in robots.txt by using free webmaster tool. Check the performance of the navigation in a website. Check if the anchor text is easy to convey the contents linked . Check if the backlinks are working in properly. Check whether a page has multiple URL. SEO Software Testing Test Cases Leave a reply Your email address will not be published. Required fields are marker *
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on 13th December 2011 / by sujith.s
Google Analytics is an invaluable tool if you are a web developer, blogger or if you simply own a website. Few other tools come close to the volume of information  offered by Google Analytics. Besides it is also free of charge which certainly adds to its popularity. However utilizing this huge amount of data offered by Google Analytics is a challenge and if done carefully, the data can be converted into intelligence that alerts you to possibilites of increasing the effectiveness of your website and makes sure that it reaches out t the right audience.  In this tutorial, we are going to show you how to make the best use of Google analytics from a web developers perspective. What is Google Analytics? Google, in its attempt to help you make the best out of your website, offers you state-of-the-art monitoring and analytics services for your websites, free of cost, under the banner Google Analytics. Google Analytics - What is it for? Why do you need it? To increase the traffic to your website, you should first know what makes people come to your website, how they come to you, and what you can do to improve it. Further, you need to know how these visitors interact with your site, and what you can do to make them stay longer and keep coming back. A clear knowledge of such basic factors helps you make intelligent decisions regarding your site’s business. What does Google Analytics’ offerings look like? Here’s a quick screenshot of what the basic Google Analytics Dashboard offers you: Google Analytics by default provides you valuable insights on number of visits number of pageviews bounce rate visitor demographics traffic sources How GoogleAnalytics works The following block diagram represents the process flow that takes place: Google Analytics requires you to add a small piece of Javascript code (called the Google Analytics Tracking Code) to your site’s pages. The data collection process begins when a visitor’s web browser requests a page from the webserver. The server responds by sending the requested page back to the browser. When the visitor’s browser starts to execure the Tracking Code present in the webpage source, the script identifies various attributes regarding the visitor and the browsing environment, such as time spent on the site, where the user is from (location), etc. While the data is being collected, the browser actively and asynchronously downloads a script by the name ga.js from the geo-loadbalanced servers of Google. Once the ga.js script has been fully downloaded and starts executing, the collected data is sent to Google’s servers. The server stores the received data into a temporary log file. These log files are processed at regular intervals (of approximately 3 hours), and the processed data is available as reports in 24 hours. Advanced Google Analytics Features - Event Tracking and Custom Variables The event tracking feature of Google Analytics allows you to track events (also called “actions” or “conversions”) on your website. An action occurs when a visitor clicks on something, perhaps a PDF white paper download. The event tracking code is a basic line of JavaScript that you add to a hyperlink. The tracking code should look something like this: _trackEvent(category, action, opt_label, opt_value, opt_noninteraction)Parameters: category (required) : The name you supply for the group of objects you want to track. action (required) : A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object. label (optional) : An optional string to provide additional dimensions to the event data. value (optional) : An integer that you can use to provide numerical data about the user event. non-interaction (optional) : A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation. Eg: Play Custom Reports in Google Analytics using Custom Variables Google Analytics allows custom data monitoring and reporting by allowing you to play with Custom Variables. This allows us to monitor custom data such as tracking popular authors on your site, which does not otherwise come under the default set of reports in Google Analytics. Each custom variable basically has a name-value pair. The full declaration structure may have: Name Value Slot or index - to organize our custom variables, ranging 1 through 5 Scope - 3 levels - page, visitor, visit Google Analytics primarily deals with three levels of scope: Page Level - persists as long as the visitor is viewing a particular page. Visitor Level - persists on the visitor’s browser as a cookie, for 24 months or till the cookie gets deleted. Visit Level - persists for an entire visit session. Scope and Index work in tandem to decide how many custom variables you have available at any given time. How to implement a new Google Analytics Custom Variable The first step is to write a line of _gaq.push command for the same. The next step is to place this in your page source according to your tracking requirement. The standard asynchronous javascript code snippet for implementing custom variables in Google Analytics is of the following syntax: _gaq.push(‘_setCustomVar’, index, ‘name’, ‘value’, scope); where index is a number from 1 through 5, scope is a number from 1 through 3, {1=>visitor, 2=>visit, 3=>page}, name, value are just plain text._gaq.push makes sure that all what you enter in this command gets pulled into Google Analytics. Now that you have this part done, where do you place this code? The following example cases would illustrate this good: You may want to categorize all of the pages on your site using a page level custom variable. In this case you might place the custom var code in the standard GA code snippet, like this: //<![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-1']); _gaq.push(['_setCustomVar',1,'PageCategory','Sports', 3]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:'== document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> Or, if you’re going to identify someone as a ‘member’ of your site, you might place the code on a page after the visitor logs in. Like this: //<![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-1']); _gaq.push(['_setCustomVar',1,'VisitorType','Member', 1]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> These should give you a pretty good headstart on making the best out of Google Analytics. Web Development SEO Google Analytics Leave a reply Your email address will not be published. Required fields are marker * Anonymous (not verified) access_time 23 May 2019 - 16:36 The Contents of this site are really very good. I hope We will get this type of contents and information from this blog in future days too. You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject. Add new comment